Brand & Marketing Designer

📌 Core Information

🔹 Job Title: Brand & Marketing Designer

🔹 Company: Daisy

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Refining and implementing templates and guidelines for Daisy’s visual identity.
• Serving as a creative partner for marketing initiatives across campaigns and sales efforts.
• Managing projects spanning website design, social media, and advertising.
• Contributing to the continuous evolution of Daisy’s brand aesthetic.

ASSUMPTION: This role is critical for shaping the brand identity; thus, candidates with a high level of creativity and strategic thinking will excel. The description implies an end-to-end involvement in the design process, necessitating a broad skill set and ability to work independently.

📋 Key Responsibilities

✅ Refine, enhance, and implement visual identity templates and guidelines.

✅ Collaborate with teams to align on creative strategy and execution.

✅ Manage diverse projects, ensuring cohesive design standards.

✅ Use Figma for prototyping and concept communication.

✅ Stay updated on design tools and trends for innovation.

ASSUMPTION: The responsibilities suggest a dynamic work environment where multitasking and agile working are required, likely indicative of the startup culture at Daisy.

🎯 Required Qualifications

Education: Not specified, though relevant design education could be advantageous.

Experience: 3+ years in an agency or team setting.

Required Skills:

• Proficiency in Figma, Photoshop, and Illustrator.
• Excellent communication and collaboration skills.
• Ability to produce pixel-perfect, production-ready work.

Preferred Skills:

• Strong systems-thinking ability.
• A proactive mindset and solutions-oriented approach.

ASSUMPTION: Candidates should demonstrate a mix of technical proficiency and soft skills. Given the role’s importance, prior experience in a similar capacity is critical to ensure readiness for the position’s challenges.

💰 Compensation & Benefits

Salary Range: $75,000 to $90,000, contingent on experience and qualifications.

Benefits:

• Comprehensive health insurance
• Flexible PTO policy
• Professional development opportunities

Working Hours: 40 hours per week, standard business hours with potential flexibility.

ASSUMPTION: Compensation aligns with industry standards for design roles in New York. Benefits mentioned are typical of tech-driven companies to attract top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically property management with a tech-driven twist.

Company Size: 51-200 employees, suggesting a medium-sized company with a tight-knit community.

Founded: 2020, indicating a relatively new entrant in the industry, likely with modern approaches and systems.

Company Description:

• Innovating property management with digital solutions.
• Focused on improving community and building management.
• Aimed at providing a seamless management experience for residents and boards.

Company Specialties: Not specified.

• Property management
• Digital transformation
• Community engagement

Company Website: https://www.joindaisy.com/

ASSUMPTION: The focus on technology in property management suggests a forward-thinking and innovative company culture, likely appealing to tech-savvy individuals looking for dynamic work environments.

📊 Role Analysis

Career Level: Intermediate role with significant responsibilities in brand and marketing design.

Reporting Structure: Likely reports to the head of the design or marketing department.

Work Arrangement: On-site in New York headquarters.

Growth Opportunities:

• Ability to shape and influence the company’s brand identity.
• Opportunities to refine personal design skills and craft further.
• Potential to grow within a rapidly expanding company.

ASSUMPTION: Experienced designers with strategic insight could see career growth quickly as Daisy expands its market reach.

🌍 Location & Work Environment

Office Type: Likely a collaborative open-office environment conducive to creativity.

Office Location(s): 385 5th Ave, floor 12, New York, NY 10016, US

Geographic Context:

• Located in a major urban center with a vibrant cultural scene.
• Access to numerous opportunities for networking and professional growth.
• Part of a bustling business hub with continual innovation.

Work Schedule: Standard business hours, but flexibility may be expected due to project demands.

ASSUMPTION: The role in a central NYC location suggests adaptability in commuting and flexibility due to potential longer work hours driven by project deadlines and collaborative work.

💼 Interview & Application Insights

Typical Process:

• Submit application with a detailed portfolio.
• Initial screening by HR or recruiter.
• Interview with team leads or department head.

Key Assessment Areas:

• Portfolio quality and relevance.
• Cultural fit within the company.
• Adaptive and strategic thinking abilities.

Application Tips:

• Ensure your portfolio highlights diverse design capabilities.
• Research Daisy thoroughly to understand its mission and values.
• Showcase experience working in a fast-paced environment.

ATS Keywords: Brand Design, Marketing Design, Visual Identity, Figma, Creative Strategy

ASSUMPTION: A thorough understanding of the company’s culture and strategic priorities will be crucial to successfully navigating the interview stages.

🛠️ Tools & Technologies

• Figma for prototyping and design visualization
• Adobe Photoshop for photo editing and visuals
• Adobe Illustrator for vector graphics and illustrations

ASSUMPTION: The listed tools are indicative of the technical skill set required to effectively fulfill the role’s design responsibilities, with Figma being central to dynamic design interactions.

👔 Cultural Fit Considerations

Company Values:

• Innovation in property management
• Community engagement and improvement
• Commitment to technology-driven solutions

Work Style:

• Collaborative approach within a creative team
• Fast decision-making and agile processes
• Empowerment to take initiative and lead projects

Self-Assessment Questions:

• Can you effectively manage multiple design projects simultaneously?
• How do you handle tight deadlines in a fast-paced environment?
• What strategies do you use to ensure your designs remain innovative?

ASSUMPTION: A candidate’s alignment with Daisy’s mission-driven culture and proactive work style will significantly impact their success and fulfillment in the role.

⚠️ Potential Challenges

• Balancing multiple projects with overlapping deadlines.
• Adapting quickly to evolving brand requirements.
• Navigating a fast-paced startup environment.
• Ensuring consistency across all digital and print media.

ASSUMPTION: Candidates should prepare for a high-energy role that demands flexibility and quick thinking to overcome typical startup challenges.

📈 Similar Roles Comparison

• Typically, Brand Designers in similar companies may focus more narrowly on specific media; Daisy’s role seems broader.
• Marketing Designers often work strictly within campaign parameters, yet this role includes strategic brand input.
• Similar roles might offer remote options, whereas this is strictly on-site in NYC.

ASSUMPTION: Given the on-site requirement, local candidates or those willing to relocate will have an advantage in securing the role over remote applicants.

📝 Sample Projects

• Developing a comprehensive visual identity guide for Daisy’s digital platforms.
• Leading a marketing campaign from concept through execution.
• Producing branded content for multi-channel distribution, including social media and paid advertising.

ASSUMPTION: These sample projects demonstrate the necessity for strong organizational skills and the ability to deliver high-quality outputs across various formats and channels.

❓ Key Questions to Ask During Interview

• What does the collaboration process look like between the design and marketing teams?
• How does Daisy measure the success of its design initiatives?
• What are some challenges past designers have faced in this role?
• Can you provide more details on the tools and technologies commonly used by the team?
• What are the potential career growth paths within the company?

ASSUMPTION: These questions will provide candidates deeper insights into the workflow, expectations, and potential career progression within Daisy, offering clarity to make informed career choices.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a detailed portfolio that showcases your best design work.
• Align your application materials with the specific skills and experiences mentioned in the job description.
• Be ready to discuss your design process and past experiences in depth.
• Anticipate a multi-stage interview process, including potential design challenges.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.