Brand Marketing Designer (all genders)

📌 Core Information

🔹 Job Title: Brand Marketing Designer (all genders)

🔹 Company: Lingoda

🔹 Location: Remote - Germany

🔹 Job Type: Full Time

🔹 Category: Branding & Marketing

🔹 Date Posted: 2025-05-05

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Bringing the brand to life through creative concepts and high-impact designs
• Supporting marketing initiatives and driving business growth
• Collaborating with cross-functional teams to ensure cohesive storytelling and messaging
• Optimizing designs based on performance data and analytics

ASSUMPTION: This role requires a strong portfolio showcasing a range of design projects, demonstrating creativity, attention to detail, and strategic thinking.

📋 Key Responsibilities

✅ Develop innovative concepts for marketing campaigns, product launches, and brand initiatives in collaboration with copywriters and the Head of Creative

✅ Produce high-quality, pixel-perfect designs for digital and print mediums, ensuring alignment with brand guidelines

✅ Maintain and evolve the visual identity of the brand, ensuring consistency across all touchpoints and marketing channels

✅ Utilize performance data, analytics, and learnings to refine designs, enhancing engagement and conversion rates

✅ Work closely with Marketing, Product, and Content Teams to ensure cohesive storytelling and messaging

✅ Organize and manage design assets and templates, ensuring they are easily accessible and up-to-date

ASSUMPTION: The role may require working on multiple projects simultaneously, managing deadlines, and prioritizing tasks effectively.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in graphic design, marketing, or a related field

Experience: 3+ years of experience in brand or marketing design, preferably within a fast-paced or agency environment

Required Skills:

• Excellent verbal and written communication skills
• Ability to present ideas clearly and effectively
• Experience with print and digital mediums
• Proficiency in Adobe Photoshop, Illustrator, InDesign, PowerPoint, Keynote, and Figma
• Strong analytical skills with a knack for creative problem-solving and adaptability
• Familiarity with project management tools such as Asana or Trello

Preferred Skills:

• Experience with Premiere or After Effects
• Fluency in German

ASSUMPTION: Proficiency in the German language may be beneficial for working with local teams and understanding the target audience better.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level Brand Marketing Designer in Germany)

Benefits:

• Free access to language classes
• Mental health programs
• Corporate benefits and pension funds
• 30 vacation days per year
• Free snacks and drinks at the office
• Flexible working hours

Working Hours: Full-time (40 hours per week) with flexible hours and the possibility to work remotely

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: E-learning and language education

Company Size: 201-500 employees (mid-sized company, offering opportunities for growth and collaboration)

Founded: 2014 (established company with a proven track record)

Company Description:

• Lingoda is an online language school building bridges around the world through language learning
• Offers online language courses in German, English, Business English, French, Spanish, and Italian
• Focuses on a communicative approach to language learning, with private and small group classes taught by native-level teachers

Company Specialties:

• Online Language School
• Education
• E-learning
• And edtech

Company Website: lingoda.com

ASSUMPTION: Lingoda's focus on language learning and cultural exchange creates an international and diverse work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience required)

Reporting Structure: Reports to the Head of Creative

Work Arrangement: Remote OK (possibility to work remotely from home or in the office located in Berlin)

Growth Opportunities:

• Potential to grow within the creative team or explore other opportunities within the company
• Chance to work on various projects and campaigns, expanding skills and knowledge
• possibility to learn new languages through free access to Lingoda's language classes

ASSUMPTION: Lingoda's fast-paced environment and focus on growth present numerous opportunities for professional development.

🌍 Location & Work Environment

Office Type: Remote-friendly with an office located in Berlin

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• Germany is at the heart of Europe, offering easy access to other countries and cultures
• Remote work allows for flexibility and a better work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The remote-friendly work environment caters to a diverse range of employees, promoting work-life balance and inclusivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Creative task or test assignment
• Final interview with the Head of Creative and/or other team members

Key Assessment Areas:

• Portfolio review and creative problem-solving skills
• Communication and collaboration skills
• Alignment with Lingoda's company values and culture
• Technical proficiency in design tools and software

Application Tips:

• Highlight relevant design projects in your portfolio that demonstrate your creativity, attention to detail, and strategic thinking
• Tailor your resume and cover letter to emphasize your skills and experience related to the job description
• Prepare examples of your design process and how you approach creative challenges

ATS Keywords: Brand Marketing Designer, Creative Concepts, High-Impact Designs, Marketing Initiatives, Business Growth, Collaboration, Performance Data, Analytics, Brand Consistency, Project Management

ASSUMPTION: Lingoda's application process is designed to assess candidates' creative problem-solving skills, communication abilities, and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• PowerPoint and Keynote
• Figma
• Project management tools (Asana, Trello)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in the design field.

👔 Cultural Fit Considerations

Company Values:

• Approachable leaders and transparent communication
• Inclusive environment with great team spirit and passion for languages
• Strong focus on personal growth and learning opportunities

Work Style:

• Collaborative and cross-functional teamwork
• Fast-paced and dynamic environment
• Focus on creativity, innovation, and continuous improvement

Self-Assessment Questions:

• How do you approach creative challenges and ambiguity in your design process?
• Can you provide an example of a time when you had to collaborate with multiple teams to deliver a successful project?
• How do you ensure that your designs align with brand guidelines while still pushing creative boundaries?

ASSUMPTION: Lingoda values candidates who are creative, adaptable, and able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced environment with frequent changes and updates
• Adapting to a remote work environment and maintaining productivity
• Balancing creative freedom with brand consistency and guidelines

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other Brand Marketing Designer roles, this position offers a unique focus on language education and cultural exchange
• Lingoda's international presence and diverse student body provide opportunities to work on global marketing campaigns
• This role offers a chance to grow within a mid-sized company with a proven track record in the language education industry

ASSUMPTION: This role presents a unique opportunity to combine creative marketing with language education and cultural exchange.

📝 Sample Projects

• Developing a marketing campaign for a new language course launch, including social media assets, email campaigns, and promotional materials
• Creating a brand style guide that ensures consistency across all touchpoints and marketing channels
• Designing a series of infographics that explain language learning concepts and techniques

ASSUMPTION: These sample projects demonstrate the range of creative and strategic design work required for this role.

❓ Key Questions to Ask During Interview

• How does Lingoda support the professional development and growth of its employees?
• Can you describe a typical marketing campaign or project that the Brand Marketing Designer might work on?
• How does Lingoda ensure that its brand remains consistent and relevant across various marketing channels and touchpoints?
• What are the most important qualities and skills for someone to succeed in this role?
• How does Lingoda foster a culture of innovation and creativity within its teams?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for the Brand Marketing Designer.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://lingoda.pinpointhq.com/en/postings/b04ee898-1567-4056-a4e7-95373e990797
• Tailor your resume and cover letter to highlight your relevant skills and experience
• Prepare a portfolio showcasing your design projects, demonstrating creativity, attention to detail, and strategic thinking
• Follow up with the hiring manager, Elif, after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.