📌 Core Information
🔹 Job Title: Brand Marketing Insights & Strategy Associate Director
🔹 Company: Amazon (Audible)
🔹 Location: Newark, New Jersey, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Serving as a strategic business partner between global brand marketing decision-makers and research, analytics, and data science teams.
- Driving marketing excellence through insights by collaborating with technical experts in research, analytics, and data science.
- Modernizing insights capabilities by combining traditional measurement frameworks with new technologies.
- Influencing marketing decisions and driving business growth through strategic insights and recommendations.
- Fostering strong relationships across marketing, product, and analytics teams to ensure alignment on insights-driven initiatives.
ASSUMPTION: This role requires a strong understanding of both brand marketing and data analysis, as well as the ability to bridge the gap between these two disciplines.
📋 Key Responsibilities
✅ Guide global research priorities and strategy, coordinating with research teams executing studies.
✅ Support development and implementation of global brand measurement frameworks, translating them into actionable recommendations and plans.
✅ Drive brand tracking studies, creative testing, and consumer insights initiatives across marketplaces.
✅ Partner closely with analytics teams to interpret data, create narratives, and develop brand marketing strategies.
✅ Spearhead post-campaign analysis to improve future campaign effectiveness.
✅ Drive quarterly insights activation to inspire innovative marketing approaches.
✅ Monitor competitive dynamics and consumer trends to inform strategic direction.
✅ Partner with technical teams to implement new technologies and analytics solutions, championing data-driven approaches to measure marketing effectiveness and consumer behavior.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams, as well as strong analytical and strategic thinking skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field. Master's degree preferred.
Experience: 5-10 years of experience in brand marketing, market research, or a related field, with a focus on data-driven decision making.
Required Skills:
- Proven expertise in brand strategy, data analysis, and consumer insights.
- Strong research coordination and project management skills.
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
- Familiarity with marketing measurement frameworks and creative testing methodologies.
- Experience working with global teams and stakeholders.
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Fluency in multiple languages.
- Experience working in the audiobook or streaming industry.
ASSUMPTION: Given the global nature of this role, candidates with experience working in multicultural teams and navigating diverse markets will be particularly well-suited.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year. This estimate is based on industry standards for a Marketing Director role with 5-10 years of experience in the New York City metropolitan area.
Benefits:
- Comprehensive health, dental, and vision insurance.
- 401(k) matching and other retirement benefits.
- Generous paid time off and holiday schedule.
- Employee discounts on Amazon products and services.
- Opportunities for professional development and career growth.
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for meetings and project deadlines.
ASSUMPTION: While the salary range provided is an estimate, the final offer may vary based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. Audible, a subsidiary of Amazon, is the leading provider of audio storytelling, including audiobooks, original podcasts, and other spoken-word entertainment.
Company Size: Amazon is a large company with over 1.6 million employees worldwide. Audible, as a subsidiary, is also a large organization with a significant global presence.
Founded: Amazon was founded in 1994 by Jeff Bezos, while Audible was founded in 1995 by Donald Katz. Amazon acquired Audible in 2008.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- Audible is dedicated to sparking listeners' imaginations and offering immersive, cinematic experiences through its audio storytelling platform.
- Both companies prioritize innovation, data-driven decision making, and a customer-centric approach.
Company Specialties:
- E-commerce and retail (Amazon)
- Cloud computing and artificial intelligence (Amazon)
- Digital streaming and audio entertainment (Audible)
Company Website: Amazon
ASSUMPTION: Working at Amazon and Audible offers opportunities to collaborate with talented professionals and contribute to cutting-edge projects in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Global Head of Brand & Content Marketing.
Reporting Structure: The Associate Director will oversee a team of marketing insights and strategy professionals, as well as collaborate with various cross-functional teams, including research, analytics, and data science.
Work Arrangement: This is an on-site role based in Newark, New Jersey, with the possibility of occasional remote work for meetings and project-specific needs.
Growth Opportunities:
- Potential advancement to a Vice President or Director-level role within the marketing organization.
- Opportunities to expand responsibilities and lead larger teams or projects as the company grows.
- Chances to develop skills in adjacent areas, such as product management, general management, or entrepreneurship, through internal mobility programs.
ASSUMPTION: Given the global nature of Audible's business, there may be opportunities for international assignments or remote work in the future.
🌍 Location & Work Environment
Office Type: The Newark office is a modern, collaborative workspace with open-plan areas, meeting rooms, and breakout spaces.
Office Location(s): 2127 7th Ave, Seattle, WA 98109, US (Amazon headquarters); 275 Franklin St, 10th Floor, New York, NY 10018, US (Audible headquarters); and other global offices as needed.
Geographic Context:
- The Newark office is located in the Ironbound neighborhood, offering easy access to public transportation and nearby amenities.
- Newark is the most populous city in the U.S. state of New Jersey and is part of the New York metropolitan area.
- The city is known for its diverse culture, vibrant arts scene, and rich history.
Work Schedule: The standard workweek is Monday through Friday, with core hours from 10:00 AM to 6:00 PM. However, the role may require occasional evening or weekend work to meet project deadlines or attend events.
ASSUMPTION: While the Newark office is the primary location for this role, there may be opportunities for flexible work arrangements or remote work, depending on the candidate's needs and the company's policies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screen with a member of the HR team.
- In-depth behavioral and skills-based interviews with hiring managers and team members.
- Final round interviews with senior leadership.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Data analysis and interpretation abilities.
- Communication and presentation skills.
- Cultural fit and alignment with Amazon's leadership principles.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with brand marketing, data analysis, and consumer insights, as well as your familiarity with marketing measurement frameworks and creative testing methodologies.
- Demonstrate your ability to work collaboratively with global teams and stakeholders by providing examples of successful cross-functional projects or initiatives.
ATS Keywords: Brand strategy, data analysis, consumer insights, marketing measurement, creative testing, post-campaign analysis, competitive analysis, relationship building, data-driven approaches, insights activation, technology implementation, narrative development, market trends monitoring, collaboration, strategic planning
ASSUMPTION: The interview process for this role may include case studies, data analysis exercises, or presentations to assess the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation and analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities, as well as the company's evolving technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement.
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and communication.
- Data-driven and analytical, with a focus on using data to inform decision making and drive business growth.
- Customer-centric, with a focus on understanding and meeting the needs of customers.
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in brand marketing and data analysis?
- Can you provide an example of a time when you successfully collaborated with a cross-functional team to drive marketing excellence through insights?
- How do you approach balancing the need for data-driven decision making with the need for agility and speed in a dynamic business environment?
ASSUMPTION: Candidates who are passionate about Amazon's mission to be Earth's most customer-centric company and who align with the company's leadership principles will be particularly well-suited for this role.
⚠️ Potential Challenges
- The global nature of this role may require frequent travel and navigating time zone differences when working with international teams.
- The fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment.
- The need to balance data-driven decision making with the need for agility and speed may require candidates to develop strong prioritization and time management skills.
- The competitive nature of the audiobook and streaming industry may present challenges in terms of market share and customer acquisition.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on data analysis and strategic thinking, as well as the ability to bridge the gap between marketing and data science teams.
- In the audiobook and streaming industry, this role is unique in its focus on global brand marketing insights and strategy, as opposed to more specialized roles in content creation, product management, or customer acquisition.
- Career-wise, this role offers opportunities for growth into senior management or leadership positions within the marketing organization, as well as potential transitions into adjacent areas, such as product management, general management, or entrepreneurship.
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on global brand marketing insights and strategy sets it apart in the industry.
📝 Sample Projects
- Developing and implementing a global brand measurement framework to track and analyze Audible's brand health and performance across key markets.
- Conducting a comprehensive competitive analysis of the audiobook and streaming industry to identify trends, gaps, and opportunities for Audible's brand and content strategy.
- Spearheading a post-campaign analysis of a major marketing campaign to assess its effectiveness and identify areas for improvement, ultimately driving future campaign optimization.
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the opportunity to drive meaningful impact on Audible's brand and business growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global brand and content marketing organization, and how this role fits into that structure?
- How does the company support the professional development and growth of its marketing insights and strategy team members?
- Can you provide an example of a time when the company successfully leveraged data-driven insights to inform a strategic marketing decision or drive business growth?
- How does the company approach balancing the need for data-driven decision making with the need for agility and speed in a dynamic business environment?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will the company support the new hire in achieving these priorities?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to think critically about the company and its business challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in brand marketing, data analysis, and consumer insights.
- Prepare for interviews by researching Amazon's company culture, leadership principles, and business challenges, as well as familiarizing yourself with the audiobook and streaming industry.
- If selected for an interview, be prepared to discuss your experience with marketing measurement frameworks, creative testing methodologies, and data-driven decision making.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
