📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Newark, NJ (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Continuously learning and staying ahead of platform and industry trends
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of complexity and requires strong analytical and problem-solving skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or a strong background in performance marketing are likely to be successful in this position.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market rates and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 51-200 employees (Small to Medium-sized company)
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- Headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse and international team fosters a unique and dynamic work environment, with a strong focus on growth and innovation.
📊 Role Analysis
Career Level: Senior-level position with significant autonomy and responsibility
Reporting Structure: Reports directly to the Head of Paid Media or a similar role
Work Arrangement: Remote-friendly with flexible scheduling
Growth Opportunities:
- Potential to expand the scope of responsibilities and lead a team in the future
- Opportunities to work on diverse campaigns across multiple verticals
- Chance to grow with the company as it continues to expand and innovate
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-friendly with an option to work from the Delray Beach, Florida headquarters
Office Location(s): Delray Beach, Florida (headquarters); remote work available
Geographic Context:
- Delray Beach, Florida is a vibrant and growing city with a strong tech industry
- Remote work allows for flexibility and the ability to work from various locations
- The company's international team fosters a diverse and inclusive work environment
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote-friendly work environment allows for a better work-life balance and the opportunity to work with a diverse team from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Take-home assignment or case study
- Final interview with the team or stakeholders
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Include specific examples of data-driven optimizations and improvements
- Tailor your resume and cover letter to emphasize your fit for this role and company
- Prepare for behavioral and situational interview questions focused on problem-solving, collaboration, and adaptability
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, collaboration, communication, performance optimization, creative asset development, data analysis, reporting, trend identification, problem-solving, organizational skills, growth mindset, adaptability
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, analytical thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Diversity, equity, and inclusion
Work Style:
- Highly autonomous and self-driven
- Data-focused and analytical
- Collaborative and communicative
- Adaptable and open to feedback
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing complex datasets to drive decisions?
- Are you comfortable working independently and managing multiple campaigns simultaneously?
- Do you possess strong communication skills and enjoy collaborating with cross-functional teams?
- Are you open to feedback and continuously seeking ways to improve your performance and skills?
ASSUMPTION: Candidates who align with Launch Potato's values and work style are more likely to succeed and enjoy their role within the company.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting KPIs can be stressful and demanding
- Working remotely may require strong self-motivation and time management skills
- Keeping up with the latest trends and best practices in Google Ads can be challenging
- Collaborating effectively with a diverse, international team may present unique communication challenges
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role differs from other performance marketing roles in its focus on Google Ads campaigns and the high degree of autonomy and ownership required
- Industry-specific context: The advertising and marketing industry is dynamic and fast-paced, with a strong emphasis on data-driven decision making and continuous optimization
- Career path comparison: This role offers significant growth potential and can lead to leadership or management positions within the company
ASSUMPTION: Candidates should consider their fit for this specific role and company, as well as their long-term career goals, when applying for this position.
📝 Sample Projects
- Optimizing a large-scale Google Ads campaign to improve ROAS by 20% within three months
- Developing and executing a comprehensive strategy for launching a new Google Ads campaign across multiple channels and verticals
- Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to stakeholders
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities candidates can expect in this role, and provide insight into the skills and knowledge required for success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Media department?
- How does the company support the professional growth and development of its employees?
- What are the biggest challenges facing the company in the next year, and how can this role contribute to addressing them?
- How does the company approach work-life balance and employee well-being?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Launch Potato's company culture and values, and practicing your responses to common interview questions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
