📌 Core Information
🔹 Job Title: Brand Marketing Intern
🔹 Company: Haleon
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time Intern
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to new product strategy development and implementation
- Cross-departmental communication and collaboration
- External agency coordination for brand marketing enhancement
- Performing administrative tasks and market research
ASSUMPTION: This role is designed to provide hands-on experience in brand marketing, with a focus on new product launches and cross-functional teamwork.
📋 Key Responsibilities
✅ Participate in new product strategy development, including market insights, competitive analysis, and product positioning
✅ Collaborate with cross-functional teams (e.g., legal, finance, HR) to push brand projects forward
✅ Liaise with external agencies to enhance brand marketing efforts and improve product sales
✅ Perform administrative tasks, such as scheduling meetings, obtaining permissions, and processing expenses
✅ Update market information, track competitors, and handle other tasks as assigned
ASSUMPTION: The intern will be expected to handle a variety of tasks, from strategic planning to administrative duties, to gain a well-rounded understanding of brand marketing.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, or a related field
Experience: Previous marketing or agency internship experience is a plus
Required Skills:
- Strong communication and multitasking skills
- Proficient in Office software (PPT, Excel, Teams, Outlook)
- Fluency in Chinese and English
- Marketing sense and data sensitivity
Preferred Skills:
- Previous experience in fast-moving consumer goods (FMCG) or agency roles
ASSUMPTION: While previous experience is not required, candidates with relevant internships or coursework will be given priority.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level marketing interns in Shanghai is approximately CNY 10,000 - 15,000 per month. This role is expected to fall within this range.
Benefits:
- On-the-job training and mentorship
- Opportunity to work with a global brand
- Flexible working arrangements
Working Hours: Full-time (40 hours/week), with the possibility of flexible hours
ASSUMPTION: The salary range is based on industry standards for entry-level marketing interns in Shanghai. Benefits may vary and are subject to confirmation with the hiring manager.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically Consumer Goods and Consumer Health
Company Size: Haleon is a large organization with over 10,000 employees globally. This size offers ample opportunities for learning and growth.
Founded: 2022, as a spin-off from GlaxoSmithKline
Company Description:
- Haleon is a global leader in consumer health, with a portfolio of trusted brands like Sensodyne, Panadol, and Centrum
- The company combines deep human understanding and trusted science to make everyday health more inclusive, achievable, and sustainable
- Haleon is committed to creating an inclusive environment that celebrates diversity and promotes fair and equitable outcomes for everyone
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: www.haleon.com
ASSUMPTION: Haleon's focus on diversity, inclusion, and employee well-being creates an environment where interns can thrive and learn.
📊 Role Analysis
Career Level: Entry-Level (Intern)
Reporting Structure: The intern will report directly to the Brand Marketing Manager
Work Arrangement: On-site, with the possibility of flexible hours
Growth Opportunities:
- Gain hands-on experience in brand marketing and new product launches
- Develop cross-functional teamwork and collaboration skills
- Potential for full-time employment upon successful completion of the internship
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth, with the potential for long-term career prospects at Haleon.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the HuangPu District of Shanghai
Office Location(s): The Headquarters Building, HuangPu District, Shanghai
Geographic Context:
- Shanghai is a bustling metropolis with a vibrant culture and numerous entertainment options
- The HuangPu District is a central business district with easy access to public transportation
- Haleon's office is located in a modern, high-rise building with amenities nearby
Work Schedule: Standard office hours, with the possibility of flexible scheduling
ASSUMPTION: The modern office environment and central location provide an ideal setting for interns to learn and grow.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication and interpersonal skills
- Problem-solving and analytical abilities
- Cultural fit and alignment with Haleon's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your marketing or project work to showcase your abilities
- Research Haleon's brand and values to demonstrate your understanding and enthusiasm for the company
ATS Keywords: Marketing, Brand, New Product, Strategy, Cross-Functional, Agency, Communication, Multitasking, Office Skills, Chinese, English
ASSUMPTION: The application process is designed to assess the candidate's skills, cultural fit, and enthusiasm for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (PPT, Excel, Teams, Outlook)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for successful performance in the role.
👔 Cultural Fit Considerations
Company Values:
- Better everyday health with humanity
- Inclusive and diverse workforce
- Agile working culture
Work Style:
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and proactive
Self-Assessment Questions:
- Do you share Haleon's commitment to better everyday health with humanity?
- Are you comfortable working in a diverse and inclusive environment?
- Do you thrive in a collaborative and agile work setting?
ASSUMPTION: Haleon values candidates who align with their mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Adapting to a large, global organization with diverse teams
- Balancing the demands of an internship with academic responsibilities
- Working in a competitive market with established brands and products
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role offers a focus on new product strategy and cross-functional teamwork
- Haleon's global presence provides unique opportunities for learning and growth
- This internship is designed to provide a well-rounded experience in brand marketing, with the potential for long-term career prospects
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, setting it apart from other marketing internships.
📝 Sample Projects
- Conducting market research and competitive analysis for a new product launch
- Developing and presenting a brand strategy brief to cross-functional teams
- Coordinating with external agencies to enhance brand marketing efforts
ASSUMPTION: These projects are designed to provide hands-on experience in brand marketing and new product launches.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into the broader marketing strategy for the company?
- What opportunities are there for growth and development within the marketing department?
- How does Haleon support work-life balance for its employees?
- What is the typical career path for a successful marketing intern at Haleon?
ASSUMPTION: These questions are designed to provide insight into the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your marketing or project work to showcase your abilities
- Research Haleon's brand and values to demonstrate your understanding and enthusiasm for the company
- Follow up with the hiring team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
