🔹 Job Title: Brand Marketing Lead
🔹 Company: Bird & Blend Tea Co.
🔹 Location: Worthing, West Sussex (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Retail & Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
1. Creative Brand Communications: Develop and execute innovative brand communication strategies to drive growth and community engagement.
2. In-Store Brand Activations: Collaborate with retail and brand teams to create impactful in-store brand activations aligned with the campaign marketing calendar.
3. Growth Projects: Support the Brand Director and Brand Marketing Manager in exploring and delivering brand growth opportunities such as out-of-home advertising, brand experience pop-ups, and retail activations.
4. Cross-Functional Collaboration: Work closely with various teams, including design, studio, and retail, to ensure timely delivery of marketing assets and maintain brand consistency across all touchpoints.
ASSUMPTION: This role requires a self-starter with a passion for brand communications, retail activations, and innovative tactics to thrive in a fast-paced environment. Strong project management skills and the ability to balance multiple priorities are essential.
📋 Key Responsibilities
In-Store Brand Activations
- Collaborate with retail and brand teams to develop and execute impactful in-store brand activations aligned with the campaign marketing calendar.
- Deliver the ideation and briefing of retail installations, including window displays, internal and external signage, visual merchandising, POS, and additional creative touchpoints that increase brand visibility and customer engagement.
- Conduct research into production costs, materials, and supplier options as required, ensuring efficient, cost-effective, sustainable, and high-quality outputs.
- Liaise closely with the Design team to manage lead times and deliverables and the Brand Marketing Manager on approvals to ensure timely delivery of assets.
- Act as a conduit between the Brand and Retail teams, ensuring in-store executions reflect the brand vision and meet compliance standards across the estate.
- Explore what changes could be made to general POS & VM in-store as part of ongoing improvements to the estate.
Brand Communications
- Support PR outreach efforts by providing our agency with accurate product information, imagery, and other assets, including quotes from internal stakeholders, for press releases and media requests.
- Create compelling, on-brand content for owned channels including the website, CRM, and blog, covering topics such as drinks recipes, B Corp updates, and brand news.
- Support on additional ad hoc brand copy-writing and content creation for our consumer, employer, and corporate comms.
- Maintain and update the marketing section of the quarterly Product Bible, ensuring all product details and links to supporting documents are accurate and current.
Growth Projects
- Support the Brand Director and Brand Marketing Manager in exploring and delivering brand growth opportunities such as out-of-home advertising, brand experience pop-ups, and retail activations.
- Conduct research into prospective agencies and platforms to assist in the outreach, relationship management, and coordination of creative briefings and budgets.
🎯 Required Qualifications
Education:
- Relevant degree or equivalent experience in marketing, communications, or a related field.
Experience:
- 2-4 years of experience in a retail marketing role, ideally within FMCG or lifestyle sectors.
- Proven experience supporting or leading in-store brand activations, including window displays, POS, signage, and VM.
- Confident in ideating and briefing creative concepts, providing initial mock-ups and sketches in collaboration with design and studio teams.
- Strong understanding of materials, production processes, and supplier management, including sourcing and cost research.
- Confident and engaging copywriter with a tone adaptable to brand voice across CRM, blogs, and digital content.
- Exceptional written and verbal communication skills.
- Proficient in Google Workspace; familiarity with design or project management tools (e.g., Canva, Adobe Suite, Trello) is a plus.
Preferred Skills:
- Experience working with agencies and external partners.
- Knowledge of the tea industry or related FMCG sectors.
- Familiarity with CRM systems and marketing automation tools.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per annum (based on experience and industry standards for a mid-sized retail company)
Benefits:
- Membership of company pension scheme (if applicable)
- Holiday accrual that grows with loyalty (25 days + bank holidays)
- Life Insurance & Income Protection
- Health Cash Plan (after one year of service)
- Life Happens Leave
- Complimentary drinks and snacks
- Monthly tea allowance and generous staff discount
- Employee Assistance Programme
- Bike to Work and Electric Vehicle Schemes
- Paid Volunteer Days
- Dog-friendly office
- Enhanced family-friendly policies and flexible working arrangements
📌 Applicant Insights
🔍 Company Context
Industry: Retail & FMCG
Company Size: Medium (201-500 employees)
Founded: 2013
Company Description: Bird & Blend Tea Co. is a B Corp-certified, award-winning tea company on a mission to spread happiness and reimagine tea. With over 100 blends, special seasonal teas, and matcha, they offer a magical world of tea experiences. Bird & Blend is known for its eco-friendly practices, ethical sourcing, and commitment to creating a positive impact.
Company Specialties: Tea mixology, festivals and events, customer service, matcha, loose leaf tea, workshop experiences, sticky chai, cold brew & iced tea, tea innovation, new product development, e-commerce, D2C, wholesale, brand partnerships, corporate gifting, weddings, and corporate events.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development.
Reporting Structure: Reports directly to the Brand Marketing Manager and works closely with the Brand Director, Retail, Design, and Studio teams.
Work Arrangement: Hybrid (minimum 2 days in office per week)
Growth Opportunities:
- Potential to grow into a senior marketing role as the company expands.
- Opportunities to work on diverse projects, including brand activations, growth initiatives, and cross-functional collaborations.
🌍 Location & Work Environment
Office Type: Hybrid (combination of remote and on-site work)
Office Location: Worthing, West Sussex
Geographic Context:
- Worthing is a coastal town in West Sussex, known for its vibrant arts scene, independent shops, and beautiful beaches.
- The office is located in the Goring-by-Sea area, with easy access to public transportation and nearby amenities.
Work Schedule:
- Full-time (40 hours per week)
- Core operating times: Monday to Friday, 08:00 - 18:00
- Flexibility required to support peak seasons, including weekends and evenings
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-person or virtual interview with the Brand Marketing Manager and/or Brand Director
4. Final interview with the CEO or a panel of senior leaders
Key Assessment Areas:
- Cultural fit and alignment with company values
- Marketing and brand activation experience
- Problem-solving skills and adaptability
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful brand activations, marketing campaigns, or related projects to discuss during the interview.
- Research the company, its mission, and values to demonstrate your enthusiasm and understanding of the brand.
- Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
- Project management tools (e.g., Trello, Asana, Jira)
- Design tools (e.g., Canva, Adobe Suite)
- CRM and marketing automation tools (e.g., HubSpot, Mailchimp)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Microsoft Office Suite (Word, Excel, PowerPoint)
👔 Cultural Fit Considerations
Company Values:
- Happiness: We strive to create happiness in everything we do, from our tea blends to our customer experiences.
- Sustainability: We are committed to minimizing our environmental impact and promoting ethical business practices.
- Innovation: We continuously seek new ways to reimagine tea and surprise our customers.
- Community: We foster a strong sense of community among our team members and with our customers.
- Excellence: We strive for excellence in all aspects of our business, from our tea quality to our customer service.
Work Style:
- Collaborative: We work closely together, sharing ideas, and supporting each other's growth.
- Adaptable: We embrace change and are open to learning and growing in our roles.
- Creative: We encourage innovation and thinking outside the box.
- Customer-focused: We prioritize our customers' needs and strive to exceed their expectations.
Self-Assessment Questions:
1. How do you align with Bird & Blend's core values, and can you provide an example of how you've demonstrated each value in your previous roles?
2. Describe a time when you had to adapt to a significant change or challenge in a project or work environment. How did you handle it, and what was the outcome?
3. How do you approach creating engaging content for a brand, and can you share an example of a successful campaign you've worked on?
🛑 Potential Challenges
1. Workload fluctuations: The role may require working additional hours during peak seasons or when managing multiple projects simultaneously.
2. Cross-functional collaboration: Working with various teams may present challenges in coordinating schedules, managing expectations, and ensuring consistent communication.
3. Adapting to a growing company: As Bird & Blend continues to expand, the role may evolve, and the team may face new challenges and opportunities.
4. Managing multiple priorities: Balancing in-store brand activations, growth projects, and brand communications may require strong organizational skills and the ability to prioritize tasks effectively.
📈 Similar Roles Comparison
1. Brand Marketing Manager: This role focuses more on strategic planning and overseeing marketing campaigns, while the Brand Marketing Lead is responsible for executing activations and supporting growth projects.
2. Retail Marketing Manager: This role is more focused on retail-specific marketing initiatives, while the Brand Marketing Lead works across both retail and brand marketing aspects.
3. Marketing Coordinator/Executive: These roles typically involve supporting marketing managers or directors in executing campaigns and managing day-to-day marketing tasks. The Brand Marketing Lead role requires more strategic thinking and project management skills.
📝 Sample Projects
1. In-store brand activation: Develop and execute a seasonal in-store brand activation, including window displays, POS, signage, and VM, to drive customer engagement and increase sales during a key promotional period.
2. Brand communications campaign: Create a content calendar for owned channels, including blog posts, social media content, and email newsletters, to promote a new product launch or seasonal campaign.
3. Growth project: Conduct market research and coordinate with external agencies to develop and execute an out-of-home advertising campaign to increase brand awareness and drive foot traffic to retail stores.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days?
2. Team Structure: How does the Brand Marketing team fit into the broader organization, and who will I be working closely with?
3. Brand Strategy: What are the key aspects of Bird & Blend's brand strategy, and how does this role contribute to its success?
4. Growth Opportunities: What opportunities are there for professional development and growth within the company?
5. Work-Life Balance: How does the company support work-life balance, especially for employees working in a hybrid or remote setting?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://birdandblendtea.bamboohr.com/careers/458).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare examples of successful brand activations, marketing campaigns, or related projects to discuss during the interview.
4. Research the company, its mission, and values to demonstrate your enthusiasm and understanding of the brand.
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
