- Job Title: Brand Marketing Lead
- Company: Stake
- Location: Sydney, New South Wales, Australia
- Job Type: Full-Time, Hybrid (3 days in office, 2 remote)
- Category: Marketing
- Date Posted: June 17, 2025
- Experience Level: 5-10 years
- Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand marketing strategies to improve awareness and meaningful associations with the brand.
- Leading campaigns across various media, including above-the-line advertising, digital, and social media.
- Collaborating with cross-functional teams to ensure brand consistency and alignment with business goals.
- Analyzing campaign performance and deriving actionable insights.
ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on driving brand awareness and preference. Candidates should have extensive experience in brand management and marketing, ideally within a fintech or dynamic industry.
📋 Key Responsibilities
- ✅ Lead and deliver campaigns across various media to build brand awareness and meaningful associations.
- ✅ Develop strategic and commercial inputs into the annual marketing plan.
- ✅ Identify key initiatives and tactics to improve brand preference and long-term preference in the category.
- ✅ Ensure consistency and distinctiveness of the brand identity in collaboration with the Creative Lead.
- ✅ Own key brand health metrics and media-mix-modeling to ensure paid media delivers commercial outcomes.
- ✅ Serve as the lead point of contact for the external media agency to develop yearly media plans for brand campaigns.
- ✅ Liaise with other teams across the business to keep strong lines of communication and ensure marketing objectives are clear.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams across the organization. Candidates should have excellent stakeholder engagement skills and the ability to work effectively in a cross-functional environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. A relevant postgraduate qualification would be an asset.
- Experience: 5-10 years of experience in brand management and marketing, with a proven track record of developing and implementing successful, integrated marketing campaigns.
- Required Skills:
- Proven ability to develop and implement successful, integrated marketing campaigns.
- Strong creative acumen and knowledge of digital marketing, social media platforms, and emerging trends.
- Excellent communication and stakeholder engagement skills.
- Strong analytical skills and proficiency in analyzing campaign performance.
- Ability to align marketing strategies with business goals and long-term brand vision.
- Knowledge of media-mix-modeling and brand health metrics.
- Experience working in a fast-paced, dynamic industry, such as fintech.
Preferred Skills:
- Experience working with external media agencies.
- Familiarity with the Australian financial services industry.
- Knowledge of the local media landscape and consumer behavior.
ASSUMPTION: Candidates with experience in the fintech industry or a fast-paced, dynamic environment will likely have a better understanding of Stake's business and target audience.
💰 Compensation & Benefits
- Salary Range: AUD 120,000 - 160,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for a marketing manager role in Sydney with 5-10 years of experience.
- Benefits:
- Professional development allowance
- Wellbeing allowance
- Up to 16 weeks of paid parental leave
- Childcare allowance
- Extra paid leave during tough times
- Discretionary performance bonus and talent referral bonus
- Employee Share Options scheme
- Working Hours: Full-time, with a flexible hybrid work arrangement (3 days in the office, 2 days remote).
ASSUMPTION: Stake offers competitive compensation and benefits packages, with a focus on professional development and work-life balance.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: 51-200 employees
- Founded: 2017
- Company Description: Stake is an investing platform on a mission to provide a seamless and immersive experience that breaks barriers for ambitious investors. They offer easy access to U.S. stocks, ASX trading, and SMSF services, with staff in four countries and over AUD 3 billion under management.
- Company Specialties: US Equities, AU Equities, SMSF, and Investment
📊 Role Analysis
- Career Level: Mid-Senior level marketing role, reporting directly to the Growth Lead.
- Reporting Structure: This role reports directly to the Growth Lead and collaborates with various teams, including Content, Creative, and other marketing specialists.
- Work Arrangement: Hybrid, with 3 days in the office and 2 days remote.
- Growth Opportunities: As Stake continues to grow, there may be opportunities for the Brand Marketing Lead to take on additional responsibilities or progress into a more senior role within the marketing department.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Bondi Junction, Sydney.
- Office Location(s): 1001/50 Holt Avenue, Bondi Junction NSW 2022, Australia
- Geographic Context: Sydney is a vibrant, multicultural city with a thriving financial services industry. Bondi Junction is a bustling commercial hub with easy access to public transportation and numerous amenities.
- Work Schedule: Full-time, with a flexible hybrid work arrangement (3 days in the office, 2 days remote).
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the Bondi Junction office when required.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission 2. Phone or video screen 3. In-depth behavioral and skills-based interview 4. Final interview with the hiring manager
- Key Assessment Areas: Marketing strategy, campaign development, stakeholder engagement, analytical skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of successful marketing campaigns you've led and the outcomes they achieved.
- Research Stake's brand and industry to demonstrate your understanding of the business and its target audience.
- Be prepared to discuss your approach to brand management and marketing strategy in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Candidates should be comfortable using a range of marketing and project management tools, as well as Google Workspace applications.
👔 Cultural Fit Considerations
- Company Values: Break barriers, be ambitious, collaborate, and celebrate wins.
- Work Style: Stake values a high-performance, collaborative, and innovative work environment. They encourage autonomy, continuous learning, and a growth mindset.
- Self-Assessment Questions:
- How do you align with Stake's company values, particularly 'break barriers' and 'be ambitious'?
- How do you approach collaboration and stakeholder engagement in a cross-functional environment?
- How do you maintain a high-performance work style while balancing autonomy and remote work?
ASSUMPTION: Candidates who align with Stake's company values and work style will be more likely to succeed in this role and contribute to the organization's continued growth.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with frequent changes and tight deadlines.
- Balancing the demands of multiple stakeholders and ensuring brand consistency across various marketing channels.
- Managing a hybrid work arrangement, requiring strong self-motivation and time management skills.
ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and be able to manage their time effectively to meet deadlines and maintain high-quality work.
📈 Similar Roles Comparison
- Comparison point 1: This role is similar to a Senior Marketing Manager or Marketing Director position in other organizations, but with a stronger focus on brand management and a more dynamic work environment.
- Comparison point 2: In the financial services industry, this role is comparable to a Brand Marketing Manager or Marketing Manager position, with a focus on driving brand awareness and preference.
- Comparison point 3: Career progression in this role could lead to a more senior marketing position, such as Head of Marketing or Chief Marketing Officer, as Stake continues to grow and expand its marketing team.
ASSUMPTION: Candidates should research similar roles in the financial services industry and consider their career goals when applying for this position.
📝 Sample Projects
- Developing and implementing a comprehensive brand awareness campaign, including above-the-line advertising, digital, and social media components.
- Conducting a brand health audit and developing strategies to improve key brand health metrics.
- Collaborating with the Creative Lead to refresh the brand identity and ensure consistency across all marketing channels.
- Managing external media agency relationships to develop and execute yearly media plans for brand campaigns.
ASSUMPTION: Candidates should be prepared to discuss their approach to these types of projects and provide examples of their past experiences.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy and long-term vision for Stake?
- What are the most significant challenges facing the brand marketing team, and how can this role address them?
- How does Stake support the professional development and growth of its marketing team members?
- What is the company culture like, and how does it support a hybrid work arrangement?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the business.
🛠️ Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://stake.breezy.hr/p/9f152f1429a0-brand-marketing-lead).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of successful marketing campaigns you've led and the outcomes they achieved.
- Research Stake's brand and industry to demonstrate your understanding of the business and its target audience.
- Be prepared to discuss your approach to brand management and marketing strategy in a dynamic, fast-paced environment.
- Follow up with a polite email one week after submitting your application to reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
