Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: Indochino

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-Time, Hybrid (2 days in the office/3 days from home)

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Leading brand campaign development and execution across all channels
• Guiding messaging strategy and evolving brand positioning
• Building and scaling influencer marketing and partnerships
• Overseeing social and content marketing efforts
• Defining and tracking brand health KPIs

ASSUMPTION: This role requires a strategic, creative, and executional powerhouse with a strong background in brand marketing, preferably in DTC, fashion, or retail.

📋 Key Responsibilities

✅ Brand Strategy & Messaging: Evolve and maintain a clear brand positioning and messaging architecture. Translate customer insights, brand values, and cultural moments into compelling messaging strategies. Develop and refine INDOCHINO’s tone of voice and storytelling frameworks.

✅ Brand Campaigns: Own the planning, creative development, and execution of full-funnel brand campaigns. Partner with cross-functional teams to bring campaigns to life across paid, owned, and earned channels. Lead campaign briefing, cross-functional alignment, and post-mortem analysis.

✅ Influencer Marketing & Partnerships: Build and scale an influencer strategy that supports brand awareness, storytelling, and conversion. Identify and manage partnerships with creators, tastemakers, and relevant brands or organizations. Develop creative concepts that tie influencers and partners into key campaign narratives.

✅ Social & Content Marketing: Guide content strategy and storytelling across organic social channels, with a focus on emotional resonance and shareability. Collaborate with the creative team to ensure brand alignment across all platforms. Oversee social moments calendar in line with brand priorities.

✅ Brand Measurement & Insights: Define and track KPIs for brand health (awareness, perception, consideration, sentiment, share of voice). Partner with analytics, acquisition, retention, ecommerce, and retail teams to analyze campaign impact and uncover customer insights. Use performance data to continuously improve brand expression and strategy.

ASSUMPTION: This role requires strong organizational skills, exceptional communication, and the ability to thrive in cross-functional environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-7 years of brand marketing experience, ideally in DTC, fashion, retail, or accessible luxury brands

Required Skills:

• Proven track record of driving brand strategy and campaign execution
• Strong understanding of brand strategy and how to bring it to life across digital, retail, and experiential touchpoints
• Exceptional communication and storytelling abilities
• Collaborative operator and project leader with experience working cross-functionally
• Confident using data and insights to inform decisions and improve performance

Preferred Skills:

• Experience with influencer marketing and partnerships
• Fluency in additional languages (Spanish, French, Mandarin, etc.)

ASSUMPTION: Candidates with experience in menswear, ecommerce, or omnichannel retail environments may have an advantage.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 per year

Benefits:

• 3 weeks' vacation
• Excellent benefits package
• Flexible and Hybrid Working Environment (2 days in the office/3 days from home)
• Paid Birthday Time Off
• Discounted Employee pricing
• Free Suit Every Year

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for brand marketing managers in the Vancouver area with 5-7 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Indochino operates in the retail apparel and fashion industry, focusing on made-to-measure clothing for men and women. The company has over 600 employees globally and is headquartered in Vancouver, Canada, with offices in Dalian, China.

Company Size: Indochino is a mid-sized company with 501-1,000 employees, providing an immersive multi-channel experience for customers to order custom garments online or in-person at one of over 30 showrooms across North America.

Founded: Indochino was founded in 2007 and has since become North America’s #1 made-to-measure retailer.

Company Description:

• Indochino provides affordable custom wardrobes with an elevated made-to-measure experience
• The company offers a wide range of products, including suits, tuxedos, casualwear, outerwear, and accessories
• Indochino is committed to innovation, design, and living by its core values: customer-inspired, innovative, collaborative and empowering, accountable, data-driven, and product-proud

Company Specialties:

• Ecommerce
• Menswear
• Fashion
• Retail
• Omnichannel
• Customization

Company Website: www.indochino.com

ASSUMPTION: Indochino's focus on customization and innovation sets it apart in the retail apparel and fashion industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 5-7 years of brand marketing experience.

Reporting Structure: The Brand Marketing Manager will report directly to the VP of Marketing and work cross-functionally with various teams, including creative, performance, retail, and ecommerce.

Work Arrangement: This is a hybrid role with 2 days in the office and 3 days working from home.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-impact projects and campaigns
• Chance to shape INDOCHino’s brand voice and expression across channels

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on INDOCHino’s brand and business.

🌍 Location & Work Environment

Office Type: INDOCHino's headquarters is a modern, collaborative workspace in downtown Vancouver.

Office Location(s): 720 Robson St, Vancouver, British Columbia, Canada

Geographic Context:

• Vancouver is a coastal city in western Canada, known for its mild climate, natural beauty, and vibrant cultural scene
• The city is home to a diverse range of industries, including technology, film, and tourism
• Vancouver's cost of living is relatively high compared to other Canadian cities

Work Schedule: The Brand Marketing Manager will work a standard full-time schedule, with core hours from 9:00 AM to 5:00 PM PST.

ASSUMPTION: Working in Vancouver offers a unique blend of urban and outdoor living, with easy access to nature and a wide range of cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and cross-functional stakeholders
• Final interview with the VP of Marketing

Key Assessment Areas:

• Brand marketing expertise and strategic thinking
• Campaign development and execution skills
• Collaboration and cross-functional teamwork
• Communication and storytelling abilities
• Cultural fit with INDOCHino's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand marketing experience and achievements
• Be prepared to discuss specific brand campaigns you've led and their outcomes
• Demonstrate your understanding of INDOCHino's brand and how you can contribute to its evolution

ATS Keywords: Brand strategy, campaign development, influencer marketing, social media, content marketing, brand health, KPIs, cross-functional collaboration, customer insights, data-driven decision making

ASSUMPTION: INDOCHino's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate to drive brand growth and engagement.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-inspired
• Innovative
• Collaborative and empowering
• Accountable
• Data-driven
• Product-proud

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Creative and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody INDOCHino's value of being customer-inspired in your work?
• Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it?
• How do you approach balancing data-driven decision making with creative intuition?

ASSUMPTION: INDOCHino values candidates who align with their core values and can thrive in a collaborative, data-driven, and innovative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Balancing data-driven decision making with creative intuition
• Adapting to a fast-paced, evolving retail landscape
• Working effectively in a hybrid work environment

ASSUMPTION: These challenges can be overcome by a strong, strategic, and adaptable brand marketing manager.

📈 Similar Roles Comparison

• Compared to a traditional brand marketing role, this position requires a higher degree of campaign ownership and cross-functional collaboration
• In the retail apparel and fashion industry, INDOCHino's focus on customization and innovation sets it apart from competitors
• Career progression in this role may lead to leadership opportunities within the marketing department or broader organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar brand marketing positions in the industry.

📝 Sample Projects

• Developing and executing a seasonal brand campaign, including messaging, creative assets, and channel strategy
• Building and scaling an influencer marketing strategy, including identifying and managing partnerships with relevant creators and tastemakers
• Analyzing campaign performance data to optimize brand expression and strategy

ASSUMPTION: These sample projects provide a snapshot of the brand marketing manager's responsibilities and the impact they can make on INDOCHino's brand and business.

❓ Key Questions to Ask During Interview

• How does INDOCHino approach brand evolution and innovation in the retail apparel and fashion industry?
• Can you describe the team structure and dynamics within the marketing department?
• How does INDOCHino foster a culture of collaboration and empowerment among its employees?
• What opportunities are there for professional growth and development within this role and the broader organization?
• How does INDOCHino support work-life balance for its employees, particularly in a hybrid work environment?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and INDOCHino's work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant brand marketing experience and achievements
• Prepare examples of brand campaigns you've led and their outcomes
• Demonstrate your understanding of INDOCHino's brand and how you can contribute to its evolution
• Follow up with INDOCHino's HR team one week after submitting your application to inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.