Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: CADDi

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and championing long-term brand positioning across core markets and channels
• Managing media relations and securing positive press coverage
• Executing integrated campaigns across various channels, including PR, social media, digital platforms, and events
• Crafting compelling brand messaging and content that resonates with the target audience
• Collaborating cross-functionally with product, design, digital, and sales teams to launch brand campaigns and initiatives

ASSUMPTION: This role requires a strategic thinker with a strong background in brand marketing, PR, and campaign management. The ideal candidate will be comfortable working in a fast-paced, growth-stage environment and have experience within the technology or SaaS sectors.

📋 Key Responsibilities

✅ Strategic Brand Leadership

✅ PR & Media Relations Management

✅ Integrated Campaign Execution

✅ Brand Communications & Storytelling

✅ Cross-functional Partnership

✅ Brand Performance Optimization

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. The successful candidate will be able to balance long-term brand strategy with day-to-day campaign management and media relations.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent in Marketing, Communications, or a related field. An MBA or relevant advanced degree is a plus.

Experience: 5+ years of progressive experience in brand marketing, growth marketing, or communications, ideally within the technology, SaaS, or growth-stage brand sectors.

Required Skills:

• Proven expertise in managing public relations and brand campaigns
• Strong strategic thinking with a proven ability to develop robust brand positioning and comprehensive messaging frameworks
• Exceptional communication and storytelling skills, with outstanding writing abilities
• Data-driven mindset with hands-on experience in brand tracking, analytics, and measuring campaign impact
• Highly collaborative, with experience working effectively with diverse internal teams and external partners

Preferred Skills:

• Experience within the manufacturing or industrial sectors
• Familiarity with AI or data-driven technologies
• Bilingual or multilingual skills

ASSUMPTION: Candidates with a strong blend of strategic, creative, and analytical skills will be well-suited to this role. Experience within the manufacturing or industrial sectors is a plus but not required.

💰 Compensation & Benefits

Salary Range: $150,000 - $175,000 USD per year

Benefits:

• Comprehensive Health Benefits (Medical - UnitedHealth, Dental - Principal, Vision - VSP)
• Ownership & Rewards (Stock options plan)
• Financial Security (401k plan with 4% company match)
• Generous Time Off (15 days PTO, 5 sick days, 10 company holidays)
• Thriving Culture (Company lunches, events, healthy snacks, quarterly events, holiday gatherings)
• Learning & Development (Professional organizations, industry conferences, learning initiatives)
• Financial Incentives (Commuter and parking benefits, referral bonuses)

Working Hours: 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range for this role is competitive and in line with industry standards for a brand marketing manager with 5-10 years of experience in the technology or SaaS sectors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI Data Platforms for manufacturers

Company Size: 501-1,000 employees, offering a dynamic and collaborative work environment with opportunities for growth and innovation

Founded: 2017, with a mission to democratize drawings and supply chain data using AI technology

Company Description:

• CADDi is an AI Data Platform on a mission to democratize your drawings and supply chain data
• Primary product offering in the United States, CADDi Drawer, leverages patented AI to aggregate, analyze, and extract data from drawings and supply chain information
• Recognized as the sole manufacturing SaaS company featured on Fast Company's Most Innovative Companies 2024 list and won Best Business Intelligence and Engineering Management Software in the 2024 SaaS awards

Company Specialties:

• Industrial machinery
• Plant engineering
• Metal fabrication
• Supply chain management
• Digital transformation
• Drawings search software
• Drawings management software
• Procurement cost reduction
• VAVE
• Drawing analysis
• Procurement optimization
• Quick quotation
• Procurement intelligence

Company Website: us.caddi.com

ASSUMPTION: CADDi is a well-established company in the AI Data Platform space, with a strong focus on innovation and growth within the manufacturing industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for career growth and progression within a fast-growing SaaS company

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have supervisory responsibilities for junior marketing team members

Work Arrangement: On-site, with flexibility for remote work as needed. The role requires regular on-site presence for collaboration and meetings with internal teams and external partners

Growth Opportunities:

• Rapid career growth and progression within a fast-growing SaaS company
• Opportunities to work on high-impact projects and initiatives with significant strategic and operational implications
• Potential to shape the company's brand narrative and public relations efforts, with high visibility and measurable impact

ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and innovative company. The successful candidate will have ample opportunities to make a real impact on the company's success and growth trajectory.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment designed to foster innovation and creativity

Office Location(s): 223 W Jackson Blvd, 1101, Chicago, Illinois 60606, US

Geographic Context:

• Chicago, Illinois, United States
• Diverse and inclusive workplace that values unique talents and perspectives
• Thriving cultural scene, with numerous museums, parks, and entertainment options

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed

ASSUMPTION: The work environment at CADDi is dynamic, collaborative, and fast-paced, with a strong emphasis on innovation and growth. The company offers a modern and well-equipped office space in the heart of Chicago, with ample opportunities for professional development and career advancement.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager (Chief Marketing Officer)
• Case study or presentation preparation and presentation to the marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and brand positioning skills
• PR and media relations experience
• Campaign management and execution abilities
• Communication and storytelling skills
• Collaboration and teamwork capabilities
• Data-driven mindset and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing, PR, and campaign management experience
• Include specific examples of your strategic thinking, communication, and storytelling skills
• Demonstrate your data-driven mindset and analytical skills through relevant metrics and achievements
• Showcase your ability to work collaboratively with diverse teams and external partners

ATS Keywords: Brand Marketing, Public Relations, Campaign Management, Strategic Thinking, Communication, Storytelling, Data Analysis, Collaboration, Brand Positioning, Media Relations, Content Creation, Stakeholder Engagement, Performance Optimization, Creative Development, Event Execution, Market Analysis

ASSUMPTION: The application process at CADDi is designed to assess the candidate's strategic thinking, communication, and collaboration skills, as well as their ability to manage PR and brand campaigns. The interview process involves multiple rounds of interviews and a case study or presentation component to evaluate the candidate's practical skills and fit with the company culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The successful candidate will be proficient in using Microsoft Office Suite, CRM software, and project management tools. Familiarity with PR and media monitoring tools, social media management platforms, and design and creative tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• Do you thrive in a fast-paced, growth-stage environment?
• Are you comfortable working with diverse internal teams and external partners?
• Do you have a strong data-driven mindset and analytical skills?
• Are you a strategic thinker with exceptional communication and storytelling abilities?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with strong communication, collaboration, and analytical skills. They will be comfortable working in a fast-paced, growth-stage environment and thrive in a dynamic and collaborative work culture.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, growth-stage environment
• Balancing long-term brand strategy with day-to-day campaign management and media relations
• Working with diverse internal teams and external partners, requiring strong collaboration and communication skills
• Keeping up with industry trends and best practices in brand marketing, PR, and campaign management

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a dynamic and innovative company. The successful candidate will be able to balance long-term brand strategy with day-to-day campaign management and media relations, and thrive in a fast-paced, collaborative work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on PR and media relations, as well as strategic brand positioning
• This role is unique to CADDi, as it involves working on an AI Data Platform for manufacturers, with a strong focus on innovation and growth within the manufacturing industry
• Career progression opportunities within a fast-growing SaaS company, with potential to shape the company's brand narrative and public relations efforts

ASSUMPTION: This role is unique to CADDi, offering a blend of strategic, creative, and analytical skills with a strong focus on PR and media relations. The successful candidate will have ample opportunities to make a real impact on the company's success and growth trajectory within a dynamic and innovative company.

📝 Sample Projects

• Developing and executing a comprehensive brand audit and competitive analysis to refine CADDi's brand architecture
• Securing positive press coverage and feature stories in industry-specific publications, such as Manufacturing Today, Industry Today, and Modern Machine Shop
• Executing a high-impact brand campaign across various channels, including PR, social media, digital platforms, and events, to launch a new product or feature

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical skills required for this role, as well as the candidate's ability to work collaboratively with diverse internal teams and external partners.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term brand strategy and how this role fits into that vision?
• How does the marketing team collaborate with other departments, such as product, design, and sales, to launch brand campaigns and initiatives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and career growth of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These key questions are designed to assess the candidate's fit with the company culture, as well as their understanding of the role's responsibilities and expectations. The successful candidate will be able to demonstrate their strategic thinking, communication, and collaboration skills, as well as their ability to manage PR and brand campaigns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing, PR, and campaign management experience
• Prepare a case study or presentation showcasing your strategic thinking, communication, and storytelling skills
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.