Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: Moomoo

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Brand Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Spearheading integrated brand marketing campaigns to drive brand visibility and business growth
• Collaborating with global teams to ensure consistent brand messaging
• Maximizing impact and ROI through data-driven decision making and continuous optimization
• Working in a fast-paced, high-growth environment with a customer-centric approach

ASSUMPTION: This role requires a strong marketer with a proven track record in brand marketing, experience in financial services or fintech, and a passion for investing.

📋 Key Responsibilities

✅ Spearhead Integrated Brand Marketing Campaigns

• Own and lead multi-channel marketing initiatives across paid, owned, and earned media to drive brand visibility and business growth
• Partner with Content, Performance Marketing, Creative, Business Development, PR teams, and agencies to deliver holistic impactful campaigns that cut through

✅ Champion Brand Excellence Across Touchpoints

• Work closely with different channels globally to ensure that brand messaging, tone, imagery, experience is consistently represented throughout all touchpoints
• Champion brand hygiene including the maintenance of reviews on google, trustpilot and the running of brand training programs

✅ Maximise Impact and ROI

• Collaborate across multiple channels across growth and content teams to continually optimise ROI, ensuring every brand initiative builds equity while delivering measurable business results

ASSUMPTION: This role requires strong project management, cross-functional collaboration, budget management, stakeholder communication, and data-driven decision-making skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: At least 5 years of experience in brand marketing, ideally within financial services, fintech, or at a creative agency with financial sector clients

Required Skills:

• Proven track record of building market-leading brands and developing integrated brand campaigns
• Strong data-driven approach, using logic and data to inform messaging, channel mix, and initiatives
• Excellent communication, project management, and stakeholder management skills
• Fluency in English (spoken and written); fluency in Chinese is a plus

Preferred Skills:

• Personal investing experience
• Familiarity with the local financial ecosystem and consumer needs

ASSUMPTION: Candidates with a strong growth mindset, willingness to learn, and adaptability in a fast-changing environment will thrive in this role.

💰 Compensation & Benefits

Salary Range: SGD 120,000 - 180,000 per annum (Estimated based on industry standards for a senior brand marketing role in Singapore)

Benefits:

• Competitive total compensation package
• Comprehensive insurance coverage for employees and dependents
• Fun loving and diverse work environment with various team-bonding programs and company events
• Business casual work attire

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand marketing role in Singapore. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, Fintech

Company Size: 1,001-5,000 employees (Global)

Founded: 2012

Company Description:

• Moomoo is a global investment and trading platform committed to transforming the way people invest
• Licensed and regulated by the Monetary Authority of Singapore, with a strong presence in Singapore, Australia, Japan, Canada, and Malaysia
• Dedicated to making investing a viable option for people to achieve their financial goals, with a mission to level the playing field and bring powerful tools, real-time insights, and intuitive technology to empower investors

Company Specialties:

• Investment Platform
• Trading Platform
• Financial Services
• Fintech

Company Website: https://www.moomoo.com/en-sg/

ASSUMPTION: Moomoo is a fast-growing, innovative fintech company with a strong commitment to empowering investors and transforming the investment landscape.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Head of Brand Marketing

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to grow within the brand marketing team or explore other opportunities within the company as it continues to expand
• Chance to work on high-impact campaigns and initiatives that drive business growth and brand awareness
• Opportunity to learn and develop skills in a fast-paced, dynamic environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Singapore

Geographic Context:

• Singapore is a major global financial hub with a thriving startup ecosystem
• The city-state offers a multicultural environment, high quality of life, and excellent connectivity to the rest of Asia
• Moomoo's Singapore office is located in the central business district, providing easy access to public transportation and amenities

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The work environment at Moomoo is dynamic, collaborative, and fast-paced, with a strong focus on innovation and excellence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews with hiring managers and team members
• Final round with the Head of Brand Marketing

Key Assessment Areas:

• Brand marketing expertise and experience
• Data-driven decision-making skills
• Communication and project management abilities
• Cultural fit and alignment with Moomoo's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and achievements
• Be prepared to discuss specific brand marketing campaigns you've led and the results you've delivered
• Showcase your understanding of the local financial ecosystem and consumer needs
• Demonstrate your passion for investing and commitment to continuous learning

ATS Keywords: Brand Marketing, Integrated Campaigns, Cross-Functional Collaboration, Data-Driven Decision Making, Stakeholder Management, Budget Management, Campaign Development, Market Research, Brand Building, Performance Optimization

ASSUMPTION: Moomoo's interview process is designed to assess candidates' skills, experience, and cultural fit, with a strong focus on data-driven decision making and results-oriented thinking.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Data visualization and analytics tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Say No to Super High Leverage
• Efficiency: Promise Made to a User on New Year's Eve
• Service: Providing Excellent Services and Undertaking Our Responsibilities
• Excellence: Leaf Opens Our App Over 30 Times a Day

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Fast-paced and dynamic

Self-Assessment Questions:

• Do you have a proven track record of building market-leading brands and driving business growth through integrated brand campaigns?
• Are you comfortable working in a fast-paced, high-growth environment and managing multiple stakeholders?
• Do you have a strong data-driven approach to decision making and a commitment to continuous learning and improvement?

ASSUMPTION: Moomoo values candidates who are passionate about brand marketing, committed to driving business growth, and aligned with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing global and local brand priorities
• Working in a fast-paced, high-growth environment with tight deadlines and changing priorities
• Keeping up with the latest market trends and consumer needs in the dynamic financial landscape
• Ensuring consistent brand messaging and experience across multiple touchpoints and channels

ASSUMPTION: These challenges are inherent to the role and provide opportunities for candidates to demonstrate their skills, adaptability, and resilience.

📈 Similar Roles Comparison

• Compared to other brand marketing roles, this position offers a unique opportunity to work in the fast-growing fintech industry and drive brand awareness and market leadership for a global investment platform
• Industry-specific context: The financial services and fintech sectors are highly competitive, with a strong focus on innovation, data-driven decision making, and customer-centric approaches
• Career path comparison: This role offers significant growth potential, with opportunities to advance within the brand marketing team or explore other roles within the company as it continues to expand

ASSUMPTION: This role offers a unique combination of industry, company size, and career growth opportunities that set it apart from similar brand marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive brand marketing campaign to launch a new investment product or service
• Conducting market research to understand consumer needs, pain points, and preferences within the local financial ecosystem
• Collaborating with cross-functional teams to optimize brand messaging, tone, and imagery across multiple touchpoints and channels

ASSUMPTION: These sample projects are designed to illustrate the types of initiatives and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the brand marketing team's structure and how this role fits within it?
• How does Moomoo support the professional development and growth of its brand marketing team members?
• What are the most significant challenges facing the brand marketing team in the next 12-24 months, and how can this role help address them?
• How does Moomoo approach collaboration and information sharing between global and local brand marketing teams?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company's brand marketing strategy and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience and achievements, with a focus on integrated campaign development, data-driven decision making, and stakeholder management
• Prepare for behavioral and technical interviews by reflecting on your past experiences and developing examples that demonstrate your skills and qualifications
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.