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Senior Brand Designer

LayerZero Labs
Full-time
On-site
Vancouver, British Columbia, Canada
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Brand Designer

πŸ”Ή Company: LayerZero Labs

πŸ”Ή Location: Vancouver, BC

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Design

πŸ”Ή Date Posted: June 1, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Crafting and maintaining UI libraries for products, apps, and website
  • Collaborating with Product and Brand Designers on various projects
  • Expanding and improving the design system for scalability and consistency
  • Designing assets for product launches and announcements

ASSUMPTION: This role requires a balance of independent work and collaboration, with a focus on creating clean, effective, and impactful visuals that align with the company's brand.

πŸ“‹ Key Responsibilities

βœ… Craft and maintain UI libraries for products, apps, and website

βœ… Collaborate with Product and Brand Designers on projects ranging from feature designs to social media to events to full campaigns

βœ… Further the design system to create more scalable and consistent assets

βœ… Design assets for product launches and announcements, including graphics and visuals for campaigns

ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Design or a related field (or equivalent experience)

Experience: 2-5 years of experience in brand design, UI/UX design, or a related field

Required Skills:

  • Proficient in tools such as Figma, Sketch, Adobe Creative Suite, or similar
  • Strong eye for detail and ability to translate ideas into designs that resonate
  • Experience working with design systems or building UI libraries
  • Excellent communication and collaboration skills

Preferred Skills:

  • Familiarity with the blockchain, crypto, or Web3 space
  • Experience with SaaS, dashboards, or developer tools
  • Motion graphics or animation skills

ASSUMPTION: While experience in the blockchain industry is a plus, the company is willing to train the right candidate with a strong design background and a keen interest in learning about the space.

πŸ’° Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on experience and industry standards for a mid-level designer in Vancouver)

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Flexible work hours and remote work options
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level designer in Vancouver. The actual salary may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: LayerZero Labs operates in the computer networking products industry, focusing on blockchain interoperability and cross-chain communication.

Company Size: LayerZero Labs has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 2021, with a short but impactful history in the blockchain industry.

Company Description:

  • LayerZero Labs is building an omnichain interoperability protocol, enabling cross-chain communication and data transfer between different blockchain ecosystems.
  • The company aims to create a community of cross-chain developers, building dApps that are no longer constrained by individual blockchain capabilities.
  • LayerZero Labs is backed by top investors in the world, including a16z, Sequoia, PayPal, Binance Ventures, Coinbase Ventures, Uniswap Labs, Circle Ventures, Delphi Digital, and many more.

Company Specialties:

  • Omnichain interoperability
  • Cross-chain communication
  • Blockchain development
  • Decentralized technology

Company Website: layerzero.network

ASSUMPTION: LayerZero Labs is a well-funded startup with a clear vision and strong backing from prominent investors in the blockchain industry.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role will report directly to the Head of Design and work closely with Product and Brand Designers.

Work Arrangement: Remote OK, with flexible hours and the option to work remotely full-time.

Growth Opportunities:

  • As the company grows, there may be opportunities for the Senior Brand Designer to take on more responsibilities and potentially mentor junior designers.
  • The role offers the chance to work on cutting-edge blockchain technology and make a significant impact on the company's visual identity.
  • LayerZero Labs provides professional development opportunities, allowing designers to expand their skills and advance their careers.

ASSUMPTION: The growth opportunities in this role are tied to the company's success and expansion in the blockchain industry.

🌍 Location & Work Environment

Office Type: LayerZero Labs has a physical office in Vancouver, BC, but offers remote work options.

Office Location(s): Vancouver, BC

Geographic Context:

  • Vancouver is a multicultural city with a high quality of life, known for its natural beauty, outdoor activities, and vibrant arts scene.
  • The city has a thriving tech industry, with many startups and established companies in the blockchain and fintech sectors.
  • Vancouver has a mild oceanic climate, with cool, wet winters and warm, dry summers.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The work environment at LayerZero Labs is likely collaborative, innovative, and fast-paced, reflecting the company's focus on cutting-edge technology and its growth trajectory.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team to discuss the role and assess cultural fit
  • Design challenge or case study presentation to showcase skills and thought process
  • Final interview with the Head of Design and/or other team members

Key Assessment Areas:

  • Design skills and portfolio
  • Collaboration and communication skills
  • Understanding of the blockchain industry and LayerZero Labs' mission
  • Problem-solving and critical thinking

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant design experience and skills, as well as your interest in the blockchain industry.
  • Prepare a strong portfolio showcasing your best work, with a focus on brand design, UI/UX design, and any relevant projects involving design systems or UI libraries.
  • Be ready to discuss your design process, thought process, and how you approach challenges and feedback.
  • Research LayerZero Labs and be prepared to ask insightful questions about the company, its mission, and the role during the interview.

ATS Keywords: Brand Design, UI Libraries, Design Systems, Figma, Sketch, Adobe Creative Suite, Collaboration, Attention to Detail, Visual Design, Graphics Design, Campaign Design, Motion Graphics, Animation

ASSUMPTION: The application process at LayerZero Labs is likely competitive, with a focus on finding the best fit for the company's culture and design needs.

πŸ› οΈ Tools & Technologies

  • Figma
  • Sketch
  • Adobe Creative Suite (Photoshop, Illustrator, After Effects)
  • Other relevant design tools and software

ASSUMPTION: The required tools and technologies for this role are standard in the design industry, with a focus on digital design and collaboration.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Customer-centric

Work Style:

  • Collaborative and team-oriented
  • Innovative and forward-thinking
  • Adaptable and open to feedback
  • Customer-focused and results-driven

Self-Assessment Questions:

  • Do you thrive in a collaborative environment and enjoy working closely with team members to achieve common goals?
  • Are you comfortable working with design systems and creating UI libraries to ensure consistency across products and campaigns?
  • Do you have a strong eye for detail and the ability to translate ideas into designs that resonate with the intended audience?

ASSUMPTION: LayerZero Labs values innovation, collaboration, and a customer-centric approach, with a work style that emphasizes teamwork, adaptability, and a focus on results.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
  • The blockchain industry is rapidly evolving, which may present challenges in keeping up with the latest trends and technologies.
  • The role may involve working with tight deadlines and managing expectations from multiple stakeholders.
  • The company is growing rapidly, which may present challenges in maintaining a consistent design language and brand identity across products and campaigns.

ASSUMPTION: The potential challenges in this role are tied to the company's growth trajectory, the fast-paced nature of the blockchain industry, and the need to maintain a consistent design language across products and campaigns.

πŸ“ˆ Similar Roles Comparison

  • Compared to other brand design roles, this position offers the opportunity to work on cutting-edge blockchain technology and make a significant impact on the company's visual identity.
  • In the blockchain industry, LayerZero Labs is a well-funded startup with a clear vision and strong backing from prominent investors, providing a stable and supportive work environment.
  • Career-wise, this role offers the chance to work on innovative projects and potentially take on more responsibilities as the company grows.

ASSUMPTION: This role offers unique opportunities and challenges compared to other brand design positions, with a focus on cutting-edge technology and a fast-paced work environment.

πŸ“ Sample Projects

  • Redesigning the LayerZero Labs website to improve user experience and better showcase the company's products and services
  • Creating a comprehensive design system and UI library to ensure consistency across the company's products and campaigns
  • Designing graphics and visuals for product launches and announcements, including social media campaigns and event materials

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Senior Brand Designer may be expected to undertake, with a focus on creating clean, effective, and impactful visuals that align with the company's brand.

❓ Key Questions to Ask During Interview

  • Can you describe the company's design process and how it integrates with the product development lifecycle?
  • How does the design team collaborate with other departments, such as product and engineering, to ensure a consistent user experience across products and campaigns?
  • What are the most significant design challenges the company has faced, and how have they been addressed?
  • How does the company support the professional development and growth of its designers?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to provide insight into the company's design process, culture, and priorities, as well as the specific needs and expectations of the Senior Brand Designer role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant design experience and skills, as well as your interest in the blockchain industry.
  • Prepare a strong portfolio showcasing your best work, with a focus on brand design, UI/UX design, and any relevant projects involving design systems or UI libraries.
  • Be ready to discuss your design process, thought process, and how you approach challenges and feedback.
  • Research LayerZero Labs and be prepared to ask insightful questions about the company, its mission, and the role during the interview.
  • Follow up with the HR team after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.