π Core Information
πΉ Job Title: Senior Brand Designer
πΉ Company: LayerZero Labs
πΉ Location: Vancouver, BC
πΉ Job Type: Full-time
πΉ Category: Design
πΉ Date Posted: June 1, 2025
πΉ Experience Level: Mid-level (2-5 years)
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Crafting and maintaining UI libraries for products, apps, and website
- Collaborating with Product and Brand Designers on various projects
- Expanding and improving the design system for scalability and consistency
- Designing assets for product launches and announcements
ASSUMPTION: This role requires a balance of independent work and collaboration, with a focus on creating clean, effective, and impactful visuals that align with the company's brand.
π Key Responsibilities
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Craft and maintain UI libraries for products, apps, and website
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Collaborate with Product and Brand Designers on projects ranging from feature designs to social media to events to full campaigns
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Further the design system to create more scalable and consistent assets
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Design assets for product launches and announcements, including graphics and visuals for campaigns
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
π― Required Qualifications
Education: Bachelor's degree in Design or a related field (or equivalent experience)
Experience: 2-5 years of experience in brand design, UI/UX design, or a related field
Required Skills:
- Proficient in tools such as Figma, Sketch, Adobe Creative Suite, or similar
- Strong eye for detail and ability to translate ideas into designs that resonate
- Experience working with design systems or building UI libraries
- Excellent communication and collaboration skills
Preferred Skills:
- Familiarity with the blockchain, crypto, or Web3 space
- Experience with SaaS, dashboards, or developer tools
- Motion graphics or animation skills
ASSUMPTION: While experience in the blockchain industry is a plus, the company is willing to train the right candidate with a strong design background and a keen interest in learning about the space.
π° Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on experience and industry standards for a mid-level designer in Vancouver)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level designer in Vancouver. The actual salary may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: LayerZero Labs operates in the computer networking products industry, focusing on blockchain interoperability and cross-chain communication.
Company Size: LayerZero Labs has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2021, with a short but impactful history in the blockchain industry.
Company Description:
- LayerZero Labs is building an omnichain interoperability protocol, enabling cross-chain communication and data transfer between different blockchain ecosystems.
- The company aims to create a community of cross-chain developers, building dApps that are no longer constrained by individual blockchain capabilities.
- LayerZero Labs is backed by top investors in the world, including a16z, Sequoia, PayPal, Binance Ventures, Coinbase Ventures, Uniswap Labs, Circle Ventures, Delphi Digital, and many more.
Company Specialties:
- Omnichain interoperability
- Cross-chain communication
- Blockchain development
- Decentralized technology
Company Website: layerzero.network
ASSUMPTION: LayerZero Labs is a well-funded startup with a clear vision and strong backing from prominent investors in the blockchain industry.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role will report directly to the Head of Design and work closely with Product and Brand Designers.
Work Arrangement: Remote OK, with flexible hours and the option to work remotely full-time.
Growth Opportunities:
- As the company grows, there may be opportunities for the Senior Brand Designer to take on more responsibilities and potentially mentor junior designers.
- The role offers the chance to work on cutting-edge blockchain technology and make a significant impact on the company's visual identity.
- LayerZero Labs provides professional development opportunities, allowing designers to expand their skills and advance their careers.
ASSUMPTION: The growth opportunities in this role are tied to the company's success and expansion in the blockchain industry.
π Location & Work Environment
Office Type: LayerZero Labs has a physical office in Vancouver, BC, but offers remote work options.
Office Location(s): Vancouver, BC
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, known for its natural beauty, outdoor activities, and vibrant arts scene.
- The city has a thriving tech industry, with many startups and established companies in the blockchain and fintech sectors.
- Vancouver has a mild oceanic climate, with cool, wet winters and warm, dry summers.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.
ASSUMPTION: The work environment at LayerZero Labs is likely collaborative, innovative, and fast-paced, reflecting the company's focus on cutting-edge technology and its growth trajectory.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- Design challenge or case study presentation to showcase skills and thought process
- Final interview with the Head of Design and/or other team members
Key Assessment Areas:
- Design skills and portfolio
- Collaboration and communication skills
- Understanding of the blockchain industry and LayerZero Labs' mission
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant design experience and skills, as well as your interest in the blockchain industry.
- Prepare a strong portfolio showcasing your best work, with a focus on brand design, UI/UX design, and any relevant projects involving design systems or UI libraries.
- Be ready to discuss your design process, thought process, and how you approach challenges and feedback.
- Research LayerZero Labs and be prepared to ask insightful questions about the company, its mission, and the role during the interview.
ATS Keywords: Brand Design, UI Libraries, Design Systems, Figma, Sketch, Adobe Creative Suite, Collaboration, Attention to Detail, Visual Design, Graphics Design, Campaign Design, Motion Graphics, Animation
ASSUMPTION: The application process at LayerZero Labs is likely competitive, with a focus on finding the best fit for the company's culture and design needs.
π οΈ Tools & Technologies
- Figma
- Sketch
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Other relevant design tools and software
ASSUMPTION: The required tools and technologies for this role are standard in the design industry, with a focus on digital design and collaboration.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centric
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Adaptable and open to feedback
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working closely with team members to achieve common goals?
- Are you comfortable working with design systems and creating UI libraries to ensure consistency across products and campaigns?
- Do you have a strong eye for detail and the ability to translate ideas into designs that resonate with the intended audience?
ASSUMPTION: LayerZero Labs values innovation, collaboration, and a customer-centric approach, with a work style that emphasizes teamwork, adaptability, and a focus on results.
β οΈ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
- The blockchain industry is rapidly evolving, which may present challenges in keeping up with the latest trends and technologies.
- The role may involve working with tight deadlines and managing expectations from multiple stakeholders.
- The company is growing rapidly, which may present challenges in maintaining a consistent design language and brand identity across products and campaigns.
ASSUMPTION: The potential challenges in this role are tied to the company's growth trajectory, the fast-paced nature of the blockchain industry, and the need to maintain a consistent design language across products and campaigns.
π Similar Roles Comparison
- Compared to other brand design roles, this position offers the opportunity to work on cutting-edge blockchain technology and make a significant impact on the company's visual identity.
- In the blockchain industry, LayerZero Labs is a well-funded startup with a clear vision and strong backing from prominent investors, providing a stable and supportive work environment.
- Career-wise, this role offers the chance to work on innovative projects and potentially take on more responsibilities as the company grows.
ASSUMPTION: This role offers unique opportunities and challenges compared to other brand design positions, with a focus on cutting-edge technology and a fast-paced work environment.
π Sample Projects
- Redesigning the LayerZero Labs website to improve user experience and better showcase the company's products and services
- Creating a comprehensive design system and UI library to ensure consistency across the company's products and campaigns
- Designing graphics and visuals for product launches and announcements, including social media campaigns and event materials
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Senior Brand Designer may be expected to undertake, with a focus on creating clean, effective, and impactful visuals that align with the company's brand.
β Key Questions to Ask During Interview
- Can you describe the company's design process and how it integrates with the product development lifecycle?
- How does the design team collaborate with other departments, such as product and engineering, to ensure a consistent user experience across products and campaigns?
- What are the most significant design challenges the company has faced, and how have they been addressed?
- How does the company support the professional development and growth of its designers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to provide insight into the company's design process, culture, and priorities, as well as the specific needs and expectations of the Senior Brand Designer role.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant design experience and skills, as well as your interest in the blockchain industry.
- Prepare a strong portfolio showcasing your best work, with a focus on brand design, UI/UX design, and any relevant projects involving design systems or UI libraries.
- Be ready to discuss your design process, thought process, and how you approach challenges and feedback.
- Research LayerZero Labs and be prepared to ask insightful questions about the company, its mission, and the role during the interview.
- Follow up with the HR team after submitting your application to confirm receipt and reiterate your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.