Brand Marketing Manager - 6 month FTC

📌 Core Information

🔹 Job Title: Brand Marketing Manager - 6 month FTC

🔹 Company: Starling Bank

🔹 Location: London, England, United Kingdom

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Managing internal creative work streams and driving communications to ensure creative objectives are met.
• Overseeing project management of campaign delivery and collaborating with channel owners to address opportunities and blockers.
• Working closely with the Head of Brand Integration to execute the brand strategy on owned, earned, and paid channels.
• Contributing to weekly creative review and planning meetings to ensure all channels are represented and driving forward next steps.
• Thriving in a fast-paced environment and collaborating effectively with multifunctional groups, both internally and externally.

ASSUMPTION: This role requires a balance of creative thinking, project management, and cross-functional collaboration to successfully execute brand marketing campaigns.

📋 Key Responsibilities

✅ Manage specific internal creative work streams, partnering with creatives, producers, and strategists.

✅ Drive communications to ensure creative objectives are well defined and appropriately executed.

✅ Own the project management of campaign delivery for your projects, ensuring the plan is delivered on schedule.

✅ Participate in weekly creative review and planning meetings, ensuring all channels are in the loop on campaigns and have their channel appropriately thought of and represented.

✅ Work collaboratively with channel owners to understand opportunities and blockers.

ASSUMPTION: The role involves a mix of creative, strategic, and operational tasks, requiring strong organizational skills and the ability to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 3+ years of experience in a brand integration or campaign delivery role.

Required Skills:

• Excellent project management skills, including the ability to lead multiple projects simultaneously and inspire cross-departmental teams to deliver high-quality outputs.
• A strong understanding of brand marketing and passion for creativity and innovation.
• Demonstrated experience of working successfully in fast-paced environments with multifunctional groups, both internally and externally.
• A proactive, ‘can do’ attitude, quick learner, and able to handle multiple tasks at once.
• Financial sector experience is an advantage, although a passion for making banking better for customers is most important.

Preferred Skills:

• Experience working with a bank or financial institution.
• Fluency in additional languages.

ASSUMPTION: Candidates with a strong background in brand marketing, project management, and experience working in fast-paced environments will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (pro-rated for the 6-month contract)

Benefits:

• 25 days holiday (plus take your public holiday allowance whenever works best for you)
• An extra day’s holiday for your birthday
• Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
• 16 hours paid volunteering time a year
• Salary sacrifice, company enhanced pension scheme
• Life insurance at 4x your salary
• Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr & Mrs Smith and Peloton
• Generous family-friendly policies
• Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
• Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available.

ASSUMPTION: The salary range is estimated based on market research for similar roles in the UK financial sector. Benefits are comprehensive and reflect the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Starling Bank operates in the competitive and rapidly evolving FinTech industry, focusing on digital banking and financial services.

Company Size: Starling Bank is a mid-sized company with around 3,000 employees, providing a supportive and collaborative work environment.

Founded: Starling Bank was founded in 2014, making it a relatively young and innovative player in the banking sector.

Company Description:

• Starling Bank is a fully licensed UK bank with a culture and spirit of a fast-moving, disruptive tech company.
• The bank aims to make banking easier, fairer, and more transparent, using technology to help people save, spend, and manage their money more effectively.
• Starling Bank is committed to sustainability and responsible banking, offering a range of personal and business banking services.

Company Specialties:

• Mobile banking and digital financial services
• Open Banking and Banking as a Service (BaaS)
• Sustainable and ethical banking practices

Company Website: https://www.starlingbank.com/

ASSUMPTION: Starling Bank's unique position as a digital-first, customer-focused bank allows it to offer innovative products and services, while its size enables a more agile and collaborative work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals looking to gain experience in brand marketing, project management, and campaign delivery within the financial sector.

Reporting Structure: The Brand Marketing Manager will report directly to the Head of Brand Integration and work closely with various internal teams, such as creative, strategy, and channel owners.

Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. The exact arrangement will be discussed during the interview process.

Growth Opportunities:

• Gaining experience in brand marketing within the financial sector
• Developing project management and stakeholder communication skills
• Potential opportunities to work on high-impact campaigns and contribute to the bank's overall brand strategy

ASSUMPTION: This role offers a unique opportunity to work on high-visibility brand marketing campaigns within a dynamic and innovative financial institution.

🌍 Location & Work Environment

Office Type: Starling Bank's London office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): London Fruit and Wool Exchange, 1 Duval Square, London, London E1 6PW, GB

Geographic Context:

• London is a major global financial hub, offering a vibrant and diverse cultural scene.
• The office is located in the heart of the City of London, providing easy access to public transportation and various amenities.
• The area is known for its historic architecture and modern skyscrapers, reflecting the city's rich history and rapid development.

Work Schedule: The work schedule is typically Monday to Friday, with flexible working arrangements available.

ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to public transportation and various amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the hiring manager
• Final-round interview with the Head of Brand Integration and other team members
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of brand marketing and campaign delivery
• Project management skills and ability to multitask
• Cultural fit and alignment with Starling Bank's values
• Problem-solving skills and adaptability in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of Starling Bank's brand and mission in your application materials.
• Prepare examples of your past brand marketing campaigns and their outcomes to discuss during the interview.

ATS Keywords: Brand Integration, Campaign Delivery, Project Management, Creative, Innovation, Marketing, Financial Sector, Banking, Starling Bank

ASSUMPTION: Starling Bank's interview process is designed to assess candidates' skills, cultural fit, and potential impact on the organization's overall brand strategy.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)
• Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Open and inclusive
• Focused on solving real customer problems
• Doing the right thing, even when it's not always the easy thing

Work Style:

• Collaborative and cross-functional
• Agile and adaptable to change
• Focused on delivering high-quality outputs and driving results

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about making banking better for customers?
• Do you have a proactive, ‘can do’ attitude and the ability to handle multiple tasks at once?

ASSUMPTION: Starling Bank values candidates who are open, inclusive, and committed to solving real customer problems, while also being adaptable and results-driven.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to adapt quickly to changes and prioritize effectively.
• Candidates may need to work with various internal and external stakeholders, requiring strong communication and collaboration skills.
• The role may involve managing multiple projects simultaneously, requiring excellent project management skills.
• Candidates may need to work outside of regular business hours to meet project deadlines.

ASSUMPTION: These challenges are inherent in a fast-paced, dynamic role within a growing financial institution and can be overcome with strong organizational skills, adaptability, and a proactive attitude.

📈 Similar Roles Comparison

• This role is similar to a Brand Marketing Manager or Campaign Delivery Manager position in other industries, but with a focus on the unique challenges and opportunities of the financial sector.
• Compared to other brand marketing roles, this position offers a greater emphasis on project management and cross-functional collaboration.
• Career progression may involve moving into a senior brand marketing role, a management position, or specializing in a specific aspect of brand marketing within the financial sector.

ASSUMPTION: This role offers a unique opportunity to gain experience in brand marketing within the financial sector and develop transferable skills for future career progression.

📝 Sample Projects

• Managing the creative development and delivery of a high-profile brand marketing campaign, from brief to execution.
• Collaborating with channel owners to optimize campaign performance and maximize brand reach across various owned, earned, and paid channels.
• Project managing the rebranding of a product or service, ensuring consistent messaging and visual identity across all touchpoints.

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from creative development to project management and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the brand marketing strategy for the next 12 months and how this role fits into that plan?
• How does the brand marketing team collaborate with other departments, such as product, commercial, and customer experience?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Starling Bank support the professional development and growth of its employees?
• What are the biggest challenges facing the brand marketing team in the next 6 months, and how can this role help address them?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's brand marketing strategy, and their potential impact on the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past brand marketing campaigns and their outcomes to discuss during the interview.
• If selected, complete the phone or video screening with the HR team.
• If successful, attend the first-round interview with the hiring manager and, if applicable, the final-round interview with the Head of Brand Integration and other team members.
• If an offer is extended, complete the background check process and accept the offer.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.