📌 Core Information
🔹 Job Title: Brand Marketing Manager
🔹 Company: LG Electronics
🔹 Location: Englewood Cliffs, New Jersey, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Embracing LG’s consumer experience marketing strategy built on a data-driven mindset
- Supporting the Sr. Brand Marketing Manager and collaborating with cross-functional teams to plan, develop, and execute integrated campaigns
- Deploying integrated marketing communication campaigns across various channels, leveraging Paid, Owned, and Earned channels
- Leading commercialization of new product launches and translating functional and technical specs into compelling consumer propositions
- Managing new product launch asset toolkits to drive consistency in omni-channel communications, with a focus on lg.com
- Analyzing and optimizing marketing campaigns to drive actionable insights for future initiatives
- Monitoring brand and lg.com metrics, identifying opportunities and risks
- Monitoring competitive landscape and identifying implications and potential business impacts
ASSUMPTION: This role requires a strong understanding of marketing strategies, campaign execution, and data analysis to drive brand success in a dynamic and competitive market.
📋 Key Responsibilities
✅ Embrace LG’s consumer experience marketing strategy built on a data-driven mindset
✅ Support the Sr. Brand Marketing Manager and collaborate with cross-functional teams to plan, develop, and execute integrated campaigns
✅ Deploy integrated marketing communication campaigns across various channels, leveraging Paid, Owned, and Earned channels
✅ Lead commercialization of new product launches and translate functional and technical specs into compelling consumer propositions
✅ Manage new product launch asset toolkits to drive consistency in omni-channel communications, with a focus on lg.com
✅ Analyze and optimize marketing campaigns to drive actionable insights for future initiatives
✅ Monitor brand and lg.com metrics, identifying opportunities and risks
✅ Monitor competitive landscape and identify implications and potential business impacts
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams to drive successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field
Experience: 7+ years of digital marketing, marketing execution, and/or new product commercialization with a proven track record of results
Required Skills:
- Proven experience in developing and deploying integrated marketing campaigns
- Ability to develop and present compelling, engaging, and polished PowerPoint presentations
- Strong attention to detail and project management know-how to ensure flawless marketing execution
- Entrepreneurial courage and accountability
- Creative problem-solving skills
- Knowledge of culture, trends, and excellent written and verbal communication skills
- Digital mindset with experience in developing multi-channel/integrated campaigns
- Responsiveness and strong follow-through skills
- Resilience and ability to work in a fast-paced environment
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in digital marketing, campaign execution, and data analysis to excel in this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $145,000 USD (Based on industry standards for a marketing manager with 7+ years of experience in the consumer electronics industry)
Benefits:
- No-cost employee premiums for competitive medical, dental, vision, and prescription benefits
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan
- Generous Paid Time Off program, including company holidays and a combined bank of paid sick and vacation time
- Performance-based Short-Term Incentives (varies by role)
- Access to confidential mental health resources and personal fitness goal incentives
- Family-oriented benefits, such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities
- Group Rate Life and Disability Insurance
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work not specified
ASSUMPTION: The salary range is based on industry standards for a marketing manager with 7+ years of experience in the consumer electronics industry. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics and Appliance Manufacturing. LG Electronics is a global leader in electronics, appliances, and mobile communications, operating in over 100 countries worldwide.
Company Size: 10,001+ employees. LG Electronics is a large, multinational corporation with a global presence, offering extensive resources and opportunities for career growth.
Founded: 1958. LG Electronics has a rich history and extensive experience in the electronics industry, providing stability and longevity.
Company Description:
- LG Electronics is dedicated to creating innovative solutions for a better life, with a brand promise of 'Life's Good'
- The company operates in four business domains: Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions
- LG Electronics follows a management philosophy of 'Jeong-do Management', emphasizing high ethical standards, transparent operations, customer-value creation, and people-oriented management
Company Specialties:
- Consumer Electronics
- Home Appliances
- Air Conditioning
- Home Entertainment
- Display Technology
- B2B Products
Company Website: http://www.lg.com/global
ASSUMPTION: LG Electronics is a well-established, global company with a strong brand and extensive product portfolio. The company's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Experienced (7+ years of relevant experience)
Reporting Structure: This role reports directly to the Sr. Brand Marketing Manager and collaborates with cross-functional marketing teams
Work Arrangement: On-site, with potential flexibility for remote work not specified
Growth Opportunities:
- Progression to a senior-level marketing role within LG Electronics
- Expansion into other business domains or geographic regions
- Development of leadership and management skills through team supervision and project management
ASSUMPTION: This role offers significant growth potential within a large, global organization, with opportunities to advance in the marketing field and expand into other business domains or regions.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Englewood Cliffs, New Jersey, United States
Geographic Context:
- Englewood Cliffs is a suburban town in Bergen County, New Jersey, with a population of approximately 10,000
- The area offers a mix of urban and suburban living, with easy access to New York City
- New Jersey is known for its diverse population, strong educational system, and robust economy
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work not specified
ASSUMPTION: The Englewood Cliffs office offers a modern, collaborative work environment with easy access to New York City and a diverse range of cultural and recreational opportunities in the surrounding area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Presentation and communication skills
- Project management and organizational skills
- Cultural fit and alignment with LG's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and data-driven insights to discuss during the interview
- Research LG Electronics' brand, products, and marketing strategies to demonstrate your understanding of the company and role
- Prepare questions to ask the interviewer about the company, team, and growth opportunities
ATS Keywords: Digital Marketing, Integrated Marketing Campaigns, Brand Marketing, Consumer Experience Marketing, Data Analysis, Campaign Optimization, Competitive Landscape, Marketing Strategy, Project Management
ASSUMPTION: The application process for this role is typical for a large corporation, with a focus on assessing marketing skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in marketing automation tools, CRM systems, data analysis tools, presentation software, and project management tools to effectively manage marketing campaigns and drive brand success.
👔 Cultural Fit Considerations
Company Values:
- Customer-Value Creation
- People-Oriented Management
- High Ethical Standards
- Transparent Operations
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and responsive to changing business needs
Self-Assessment Questions:
- How do you align with LG's commitment to customer-value creation and people-oriented management?
- How do you approach data-driven marketing strategies and campaign optimization?
- How do you balance creativity and innovation with a strong attention to detail and project management?
ASSUMPTION: LG Electronics values a collaborative, data-driven, and innovative work environment, with a strong commitment to customer-value creation and people-oriented management.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with changing business needs and market trends
- Managing multiple projects and priorities simultaneously
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to new tools, technologies, and marketing strategies
- Competing in a highly competitive consumer electronics market
ASSUMPTION: This role presents unique challenges in a dynamic and competitive market, requiring strong adaptability, resilience, and collaboration skills.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position focuses more on brand marketing and consumer experience strategies
- LG Electronics' global presence and extensive product portfolio offer unique opportunities for career growth and development
- This role requires a strong focus on data-driven marketing strategies and campaign optimization, compared to other marketing manager positions
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager positions, with a strong focus on brand marketing, consumer experience strategies, and data-driven marketing strategies.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign for a new line of LG smart refrigerators
- Analyzing and optimizing marketing performance for LG's home entertainment products, leading to a 15% increase in sales
- Managing the launch of LG's new line of washers and dryers, resulting in a successful product introduction and positive consumer feedback
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Brand Marketing Manager role at LG Electronics.
❓ Key Questions to Ask During Interview
- How does this role contribute to LG's overall brand strategy and marketing objectives?
- What are the key priorities for this role in the first 90 days?
- How does LG support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does LG foster a collaborative and innovative work environment, and how can I contribute to this culture?
ASSUMPTION: Asking these questions demonstrates your interest in the role, company, and team, and helps you better understand the expectations and requirements for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and data-driven insights to discuss during the interview
- Research LG Electronics' brand, products, and marketing strategies to demonstrate your understanding of the company and role
- Prepare questions to ask the interviewer about the company, team, and growth opportunities
- Follow up with the hiring manager within one week of the interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
