📌 Core Information
🔹 Job Title: Brand Marketing Manager
🔹 Company: athenahealth
🔹 Location: Remote - NC, TN, FL, SC, ME
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-11
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Remote with occasional office presence)
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and favorability for athenahealth
- Managing cross-functional partnerships to embed brand across the organization
- Developing and executing brand campaigns and experiences
- Measuring and reporting on brand health tracking and insights
- Managing budget and agency relationships
ASSUMPTION: This role requires a strong communicator who can thrive in a fast-paced, dynamic environment and balance multiple high-priority projects.
📋 Key Responsibilities
✅ Drive brand awareness, favorability, and consideration through strategic communication and unique brand experiences
✅ Build and maintain strong relationships with cross-functional partners to embed brand across the organization
✅ Support organizational brand requests to ensure employees are equipped with brand tools and resources
✅ Collaborate with content and creative teams to drive brand excellence across the buyer's journey
✅ Manage and foster key agency relationships to ensure projects are completed on time, on budget, and drive anticipated impact
✅ Lead brand health tracking and insights by conducting regular analysis of market trends, competitive intelligence, and bi-annual brand health studies
✅ Manage budget diligently to maximize team impact
ASSUMPTION: This role requires a proactive self-starter with strong attention to detail, excellent communication skills, and the ability to balance multiple high-priority projects.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
Experience: 4+ years of experience in B2B brand marketing or similar experience
Required Skills:
- Proven track record in B2B brand marketing
- Strong communication and storytelling skills
- Ability to thrive in a fast-paced, dynamic environment
- Strong attention to detail
- Proficient in PowerPoint design
- Experience in campaign planning and project management
- Knowledge of branding best practices
Preferred Skills:
- Agency experience
- Fluency in Spanish
ASSUMPTION: Candidates with experience in healthcare or technology industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for mid-senior level marketing roles in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Tuition reimbursement
- Employee assistance program
- Commuter benefits
- Flexible work arrangements
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: athenahealth operates in the healthcare technology industry, providing network-enabled services, mobile apps, and data-driven insights to hospitals and medical organizations.
Company Size: athenahealth has 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: 1997, with over two decades of experience in the healthcare technology sector.
Company Description:
- athenahealth strives to cure complexity and simplify the practice of healthcare
- Offers electronic health records, revenue cycle management, and patient engagement solutions
- Committed to creating a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all
Company Specialties:
- Revenue Cycle Management
- Patient Engagement
- Medical Billing
- Care Coordination
- Population Health Management
- Point-of-care mobile apps
- Electronic Health Records (EHR)
Company Website: athenahealth.com
ASSUMPTION: athenahealth's focus on innovation and technology in the healthcare industry makes it an attractive employer for candidates interested in driving change in the healthcare sector.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Senior Director of Brand & Performance Marketing and collaborates with cross-functional teams, including creative and agency teams, business unit leaders, Integrated Communications, Content Marketing, Performance Marketing, Portfolio Marketing, and Product Strategy.
Work Arrangement: Hybrid (Remote with occasional office presence), with flexible scheduling options to balance work and personal responsibilities.
Growth Opportunities:
- Potential to advance within the marketing department or take on broader responsibilities within the organization
- Opportunities to work on high-visibility projects and gain exposure to senior leadership
- Chance to develop skills in brand management, campaign planning, and project management
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, dynamic environment with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: athenahealth has multiple office locations across the United States and India, with a strong focus on remote work and flexible scheduling.
Office Location(s): 80 Guest St, Boston, MA 02135, US; 3 Hatley Rd, Belfast, ME 04915, US; 675 Ponce de Leon Ave NE, Suite 9000, Atlanta, GA 30308, US; 800 W Cesar Chavez St, Austin, TX 78701, US; MGR Main Road, Chennai, Tamil Nadu 600113, IN; 95 Pine Street, Burlington, VT 05401, US; 135 Lavelle Road, Shanthala Nagar, Ashok Nagar, Bangalore 560001, IN; 6th Floor, Icon Tower, Main, Baner Road, Pune, Maharashtra 411045, IN
Geographic Context:
- athenahealth's headquarters are located in Boston, Massachusetts, with additional offices in Maine, Georgia, Texas, India, and Vermont
- Remote employees are welcome to work from any of these locations or from their home office
- athenahealth's offices were carefully chosen to represent the company's innovative spirit and promote a positive and productive work environment
Work Schedule: Full-time (40 hours per week) with flexible scheduling options to accommodate individual work preferences and personal responsibilities.
ASSUMPTION: athenahealth's focus on remote work and flexible scheduling makes it an attractive employer for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to articulate athenahealth's brand story
- Problem-solving skills and ability to manage multiple projects simultaneously
- Cultural fit and alignment with athenahealth's values and mission
- Experience in B2B brand marketing and campaign planning
- Ability to thrive in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research athenahealth's brand and values to demonstrate your understanding of the company and its mission
- Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy
ATS Keywords: Brand Marketing, B2B, Campaign Planning, Project Management, Brand Guidelines, Communication Skills, PowerPoint Design, Attention to Detail, Verbal Communication, Brand Awareness, Brand Favorability, Brand Consideration, Brand Excellence, Agency Management, Market Analysis, Brand Strategy, Budget Management
ASSUMPTION: athenahealth's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Brand management tools (e.g., Brandfolder, Frontify, Hootsuite)
- Campaign management tools (e.g., Marketo, HubSpot, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: athenahealth's use of industry-standard tools and technologies enables employees to collaborate effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Data-driven
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Patient-focused and empathetic
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication skills and the ability to articulate complex ideas clearly?
- Are you passionate about athenahealth's mission to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all?
ASSUMPTION: athenahealth's culture values innovation, collaboration, data-driven decision-making, and a strong commitment to its mission and patients.
⚠️ Potential Challenges
- Managing multiple high-priority projects simultaneously
- Balancing remote work and maintaining productivity
- Adapting to a fast-paced, dynamic work environment
- Working with cross-functional teams and managing agency relationships
- Measuring and reporting on brand health tracking and insights
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Brand Manager (B2C) vs. Brand Manager (B2B): B2B brand managers focus on communicating the value of products or services to businesses, while B2C brand managers target consumers. B2B brand managers may have more exposure to data-driven decision-making and longer sales cycles.
- Brand Manager vs. Marketing Manager: Brand managers focus on developing and maintaining the brand, while marketing managers oversee the promotion of products or services. Brand managers may have more influence on the overall brand strategy, while marketing managers may be more focused on tactical execution.
- Brand Manager vs. Product Manager: Brand managers focus on the brand, while product managers oversee the development and launch of products. Brand managers may have more influence on the brand's positioning and messaging, while product managers may be more involved in the product's features and functionality.
ASSUMPTION: Each role has its unique focus and responsibilities, but they often overlap and require collaboration to achieve success.
📝 Sample Projects
- Developing and executing a brand campaign to launch a new product or service
- Conducting market research and analyzing competitive intelligence to inform brand strategy
- Managing a rebranding effort to update the brand's visual identity and messaging
- Creating and implementing brand guidelines to ensure consistent brand representation across all touchpoints
- Developing and delivering brand training to employees to ensure brand excellence across the organization
ASSUMPTION: These projects demonstrate the breadth of responsibilities and the impact a Brand Marketing Manager can have on athenahealth's brand and overall success.
❓ Key Questions to Ask During Interview
- Can you describe the brand strategy for athenahealth and how this role contributes to its execution?
- How does athenahealth measure brand health and success, and what are the key metrics tracked?
- What are the biggest challenges facing the brand team currently, and how can this role help address them?
- How does athenahealth support the professional development and growth of its employees?
- What is the work-life balance like for this role, and how does athenahealth support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions can help you better understand the role, the brand team's priorities, and athenahealth's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research athenahealth's brand and values to demonstrate your understanding of the company and its mission
- Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
