📌 Core Information
🔹 Job Title: Brand Marketing Manager
🔹 Company: Clyde Companies
🔹 Location: Orem, UT
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans for assigned subsidiaries
- Managing the execution of marketing strategies across various channels
- Ensuring brand voice consistency and maintaining client relationships
- Project managing marketing initiatives and collaborating with key contributors
ASSUMPTION: This role requires a balance of strategic thinking, project management, and client-facing skills. The ideal candidate will have experience in brand management and a strong understanding of marketing campaigns.
📋 Key Responsibilities
✅ Develop and implement strategic marketing plans for assigned subsidiaries
✅ Establish and maintain relationships with clients to understand their needs and propose marketing initiatives
✅ Manage the development, creation, and execution of all marketing needs, including social media, swag, marketing campaigns, events, and other marketing initiatives
✅ Ensure brand voice consistency across all marketing channels
✅ Maintain open communication about progress and results for marketing initiatives
✅ Project manage all marketing initiatives for assigned subsidiaries, ensuring collaborators and key contributors meet deadlines and complete necessary tasks
ASSUMPTION: The Brand Marketing Manager will work closely with various teams and stakeholders to ensure marketing efforts align with the company's annual strategic plans and drive overall growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in brand management or a related role
Required Skills:
- Strategic marketing planning and execution
- Brand management and brand voice consistency
- Social media management and marketing campaign development
- Project management and client relationship building
- Strong communication and collaboration skills
Preferred Skills:
- Experience in the construction industry
- Fluency in Spanish (for bilingual communication with a significant portion of the company's client base)
ASSUMPTION: While experience in the construction industry is not required, it would be beneficial for the candidate to have an understanding of the industry and its target audience.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a mid-level marketing role in the Orem, UT area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on company products and services
- Opportunities for professional development and growth
Working Hours: Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for project deadlines)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Construction. Clyde Companies is a premier provider of construction products and services in the Intermountain West, with a focus on heavy highway, earthwork, ready-mixed concrete, sand & gravel, asphalt and asphalt paving, building materials, insurance services, and more.
Company Size: Medium (1,001-5,000 employees). This size allows for ample opportunities for growth and collaboration while maintaining a family-like atmosphere.
Founded: 1926. Clyde Companies has a rich history and a strong reputation in the construction industry.
Company Description:
- Clyde Companies is committed to building a better community through its products, services, and community involvement.
- The company values people, integrity, continuous improvement, and giving a full measure in all endeavors.
- Clyde Companies offers high-quality products and dependable results for projects of all sizes.
Company Specialties:
- Ready-mixed Concrete
- Sand & Gravel
- Heavy Civil Construction
- Asphalt & Asphalt Paving
- Business Insurance
- Earthwork & Demolition
- Pipelines & Drainage
- Lumber & Trusses
- Hardware Stores
- Highway Construction
Company Website: http://www.clydeinc.com
ASSUMPTION: Clyde Companies' diverse range of services and commitment to community involvement make it an attractive employer for those seeking a meaningful and impactful role in the construction industry.
📊 Role Analysis
Career Level: Mid-Level. This role offers an opportunity for candidates to apply their marketing skills and gain experience in brand management, with potential for growth within the company.
Reporting Structure: The Brand Marketing Manager will report to the Sr. Brand Marketing Manager and collaborate with various teams and stakeholders across Clyde Companies' subsidiaries.
Work Arrangement: On-site. The role requires regular on-site presence to maintain client relationships and collaborate with internal teams.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on diverse projects across Clyde Companies' subsidiaries
- Chance to develop skills in project management, client relationship building, and strategic marketing planning
ASSUMPTION: The Brand Marketing Manager role offers a unique opportunity for candidates to grow both personally and professionally within a well-established and respected company in the construction industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The role is based at Clyde Companies' corporate headquarters in Orem, UT.
Office Location(s): 730 N 1500 W, Orem, UT 84057, US
Geographic Context:
- The Orem, UT area offers a high quality of life, with a family-friendly atmosphere, excellent schools, and numerous recreational opportunities.
- The region is home to a diverse range of industries, with a strong focus on technology and construction.
- Orem is located near Provo, UT, which is home to Brigham Young University and offers additional cultural and entertainment options.
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for project deadlines)
ASSUMPTION: The Orem, UT area provides an attractive work-life balance for employees, with a combination of professional opportunities and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing and brand management skills
- Project management and organizational skills
- Client relationship building and communication skills
- Cultural fit and alignment with Clyde Companies' values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and brand management experience, as well as any relevant industry experience.
- Prepare examples of marketing campaigns or projects you've managed, and be ready to discuss their outcomes and the lessons you learned.
- Research Clyde Companies and be prepared to discuss how your skills and experience align with the company's mission and values.
ATS Keywords: Brand Management, Strategic Marketing, Marketing Campaigns, Client Relations, Project Management, Marketing Planning, Construction Industry, Marketing Execution
ASSUMPTION: The application process for the Brand Marketing Manager role at Clyde Companies is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on their ability to develop and execute strategic marketing plans.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management software (e.g., Asana, Trello)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Brand Marketing Manager will utilize a variety of tools and technologies to develop, execute, and manage marketing initiatives across various channels.
👔 Cultural Fit Considerations
Company Values:
- We Value People
- Our Word is Our Bond
- We Continuously Improve
- Always Give a Full Measure
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have experience in brand management and strategic marketing planning?
- Are you comfortable working with clients and maintaining strong relationships?
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
ASSUMPTION: Candidates who align with Clyde Companies' values and work style will be well-suited for the Brand Marketing Manager role and likely to find success within the organization.
⚠️ Potential Challenges
- Managing multiple marketing initiatives simultaneously, requiring strong project management skills
- Balancing client relationships and internal collaboration, necessitating excellent communication skills
- Adapting to the unique needs and preferences of various subsidiaries within Clyde Companies
- Keeping up with industry trends and best practices in marketing and brand management
ASSUMPTION: The Brand Marketing Manager role presents unique challenges that require a strong skill set and the ability to adapt to various situations.
📈 Similar Roles Comparison
- Unlike some marketing roles, this position requires a balance of strategic planning, project management, and client relationship building
- In the construction industry, marketing efforts often focus on B2B relationships, requiring a strong understanding of the industry and its target audience
- Compared to other mid-level marketing roles, this position offers opportunities for growth and collaboration within a well-established company
ASSUMPTION: The Brand Marketing Manager role at Clyde Companies is unique in its blend of responsibilities and offers a compelling opportunity for candidates seeking to grow their marketing careers in the construction industry.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new product or service offering
- Managing a social media presence and creating engaging content to increase brand awareness
- Collaborating with internal teams to create marketing materials, such as brochures or presentations
- Conducting market research to identify trends and opportunities for marketing initiatives
ASSUMPTION: The Brand Marketing Manager will have the opportunity to work on a variety of projects that showcase their skills in strategic marketing planning, project management, and client relationship building.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing initiatives for each subsidiary, and how this role will support their unique needs?
- How does this role collaborate with other departments, such as sales or operations, to ensure marketing efforts align with overall business objectives?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Clyde Companies support work-life balance for its employees, particularly in this role?
- Can you provide examples of successful marketing campaigns or initiatives that have been implemented in the past, and how they contributed to the company's growth?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and brand management experience, as well as any relevant industry experience
- Prepare examples of marketing campaigns or projects you've managed, and be ready to discuss their outcomes and the lessons you learned
- Research Clyde Companies and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
