📌 Core Information
🔹 Job Title: Brand Marketing Manager
🔹 Company: Placemakr
🔹 Location: Remote (United States)
🔹 Job Type: Full-time (exempt)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies to enhance awareness and engagement
- Leading a team to ensure consistent brand messaging across various channels
- Overseeing marketing initiatives and creative projects end-to-end
- Collaborating with cross-functional leadership to expand brand strategy
- Pitching brand vision for new properties and market expansions
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in brand marketing to drive Placemakr's brand awareness and engagement.
📋 Key Responsibilities
✅ Develop and implement brand strategies that align with Placemakr's mission and expansion goals
✅ Translate brand strategy into compelling narratives for external audiences
✅ Partner with leadership on branding and go-to-market strategies for new property launches and market expansions
✅ Ensure physical environments reflect the brand's look, feel, and values
✅ Build upon systems for naming, positioning, and launching new properties across markets
✅ Guide the visual and verbal identity, ensuring consistency and quality across all channels
✅ Partner closely with performance marketing to align brand and growth strategies
✅ Lead and support the execution of content strategy for email, blog/SEO, and owned channels
✅ Oversee guest communications and editorial storytelling, creating streamlined communication paths
✅ Support external partner and investor communications by collaborating with in-house and agency PR points of contact
✅ Oversee and grow the in-house creative team and agency partners through hands-on leadership
✅ Document internal and external processes related to brand, creative requests, campaign strategies, and execution
ASSUMPTION: This role involves a mix of strategic thinking, hands-on execution, and team leadership to drive Placemakr's brand success.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, management, or a related field, or commensurate experience
Experience: 4-6+ years of experience in a marketing, brand, PR, or similar role, with a progressive increase in responsibilities
Required Skills:
- Exceptional verbal and written communication and storytelling skills
- Previous experience in a people leadership role, specifically with in-house or agency team members
- An analytical mindset that allows you to think creatively on strategy and innovate conventional systems and practices
- Ability to manage cross-functional relationships, competing priorities, and time and resources proactively in a fast-paced, ever-changing environment
Preferred Skills:
- Agency and/or start-up experience
- Proficiency in recognizing themes, implementing solutions, and staying up-to-date with brand strategy trends
ASSUMPTION: Candidates with a strong background in brand marketing, leadership experience, and an analytical mindset will excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 4-6 years of experience in the hospitality industry)
Benefits:
- Competitive Pay
- Generous Stock Options
- Medical, Vision & Dental Insurance with options for Flexible Spending Accounts
- Paid Parental Leave
- Paid Life Insurance
- 401k + 4% employer matching program
- Unlimited PTO to allow time for you to recharge
- Monthly cell phone reimbursement, health & wellness stipend, and a generous onboarding stipend for remote employees
- Discounts to stay at select Placemakr properties all over the US
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 4-6 years of experience in the hospitality industry. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 201-500 employees
Founded: 2015 (as WhyHotel, rebranded as Placemakr in 2022)
Company Description:
- Placemakr combines the best of apartment living, vacation rentals, and hotel stays into one experience
- They partner with developers, property operators, and investors to curate a collection of apartment-like spaces in hand-picked neighborhoods
- Placemakr's tech-enabled buildings create one-of-a-kind guest experiences and add tremendous value to the underlying real estate
Company Specialties:
- Pop-up hotels
- Apartment-like spaces
- Hospitality technology
- Property management
Company Website: http://placemakr.com
ASSUMPTION: Placemakr's unique business model and focus on hospitality technology set it apart in the industry.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with significant responsibilities and leadership opportunities
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) or another senior marketing leader
Work Arrangement: Remote-first with biannual in-person get-togethers at various locations across the US
Growth Opportunities:
- Potential to grow into a senior marketing leadership role as the company expands
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to make a significant impact on Placemakr's brand and growth
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on a growing company in the hospitality industry.
🌍 Location & Work Environment
Office Type: Remote-first with occasional in-person meetings
Office Location(s): 1701 Rhode Island Ave NW, 3rd Floor, Washington, District of Columbia 20036, US (Headquarters)
Geographic Context:
- Placemakr has a strong presence in the US, with properties in various cities
- The company is expanding its reach and may have opportunities in new markets
- Remote work allows for flexibility in location, with a focus on reliable internet access and a suitable workspace
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote-first work arrangement offers flexibility and the opportunity to work from various locations within the US.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the CMO or another senior marketing leader
- Background check and offer extension
Key Assessment Areas:
- Brand strategy and development
- Leadership and team management skills
- Communication and storytelling abilities
- Analytical thinking and problem-solving
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Prepare examples of your brand strategy, marketing campaigns, and creative projects
- Be ready to discuss your approach to leadership, team management, and cross-functional collaboration
- Research Placemakr's brand and business model to demonstrate your understanding of the company
ATS Keywords: Brand strategy, marketing, storytelling, creative project management, communication, leadership, analytical thinking, cross-functional collaboration, content strategy, performance marketing, guest communication, external communications, team management, documentation, decision-making, innovation
ASSUMPTION: The interview process will focus on assessing the candidate's brand marketing skills, leadership abilities, and cultural fit with Placemakr's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Own It: Take responsibility for your actions and decisions
- Make It Better: Continuously improve and innovate
- Treat People Right: Foster a positive and inclusive work environment
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- How have you demonstrated your ability to own and drive brand strategy in previous roles?
- Can you provide an example of a time when you made a significant improvement to a brand or marketing campaign?
- How do you approach treating people right in a team setting, and how have you handled conflicts or challenges in the past?
ASSUMPTION: Placemakr values candidates who align with their core values and can thrive in a collaborative, results-driven work environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent brand messaging across various channels
- Balancing strategic thinking with hands-on execution and team leadership
- Navigating a fast-paced, ever-changing work environment
- Adapting to Placemakr's unique business model and hospitality technology focus
ASSUMPTION: The Brand Marketing Manager role presents unique challenges that require strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional hospitality or marketing roles, this position requires a strong understanding of hospitality technology and Placemakr's unique business model
- Compared to other marketing roles, this position places a greater emphasis on brand strategy, storytelling, and team leadership
- Career progression may involve moving into a senior marketing leadership role as Placemakr continues to grow and expand
ASSUMPTION: This role offers a unique blend of marketing, brand strategy, and leadership responsibilities that set it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a brand strategy for a new property launch in an untapped market
- Creating and implementing a content strategy to improve Placemakr's search engine rankings and drive organic traffic
- Overseeing the rebranding of Placemakr's website and digital presence to reflect the company's unique value proposition
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and leadership aspects of the Brand Marketing Manager role.
❓ Key Questions to Ask During Interview
- How does Placemakr plan to expand its brand awareness and reach in the coming years?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Placemakr support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Placemakr foster a positive and inclusive work environment, and what initiatives are in place to support diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into Placemakr's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Prepare examples of your brand strategy, marketing campaigns, and creative projects
- Research Placemakr's brand and business model to demonstrate your understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
