📌 Core Information
🔹 Job Title: Brand Marketing Manager, Contractor
🔹 Company: Everlane
🔹 Location: Los Angeles, CA
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Los Angeles Creative Studio)
🚀 Job Overview
Key aspects of this role include:
- Executing Everlane’s brand storytelling and marketing campaigns across all consumer touch points
- Supporting the Director in developing strategic marketing plans and seasonal storytelling initiatives
- Collaborating across teams to drive seamless campaign execution and ensure alignment with the brand’s positioning and values
- Managing asset creation and delivery across all marketing campaigns
- Providing campaign performance insights to optimize future marketing campaigns
ASSUMPTION: This role requires a high level of cross-functional collaboration and project management skills to ensure successful campaign execution.
📋 Key Responsibilities
✅ Support the development of strategic brand marketing plans and seasonal storytelling initiatives
✅ Act as the cross-functional glue, ensuring smooth execution across Creative, Merchandising, Paid Media, and E-commerce teams
✅ Work closely with the Integrated Marketing Manager on email strategy, aligning product launches and brand storytelling
✅ Manage asset creation and delivery across all marketing campaigns, ensuring on-time execution
✅ Collaborate with PR and Partnerships team to ensure key brand narratives are amplified through media placements and partnerships/collaborations
✅ Provide campaign performance insights, working with cross-functional teams to optimize future marketing campaigns
ASSUMPTION: This role requires strong communication and project management skills to coordinate with multiple teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years in brand marketing, ideally within fashion, retail, or consumer goods
Required Skills:
- Proven experience in integrated marketing campaign execution and developing storytelling
- Ability to manage multiple projects and stakeholders in a fast-paced environment
- Excellent cross-functional collaboration skills
Preferred Skills:
- Experience with project management tools (e.g., Asana, Trello)
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the fashion, retail, or consumer goods industries will have a strong understanding of Everlane's target audience and brand values.
💰 Compensation & Benefits
Salary Range: $40/hr - $50/hr (annually)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous employee discount
- Flexible PTO
Working Hours: Full-time, hybrid schedule based in Los Angeles Creative Studio
ASSUMPTION: The salary range provided is based on the Los Angeles geographic area and may vary depending on the candidate's skills, qualifications, experience, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Everlane operates in the retail industry, focusing on ethical and sustainable fashion basics.
Company Size: Everlane has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Everlane was founded in 2011 and has since grown to become a leading destination for ethically made basics.
Company Description:
- Everlane is committed to radical transparency, sharing the true cost of every product and working with ethical factories around the world
- The company offers a range of high-quality, sustainably sourced materials and timeless designs
- Everlane fosters a culture of innovation, collaboration, and continuous learning
Company Specialties:
Company Website: everlane.com
ASSUMPTION: Everlane's commitment to ethical and sustainable practices is a core aspect of its brand and company culture.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in brand marketing.
Reporting Structure: The Brand Marketing Manager, Contractor, will report to the Director of Brand, PR, and Partnerships.
Work Arrangement: This is a hybrid role with a full-time schedule based in Everlane's Los Angeles Creative Studio.
Growth Opportunities:
- Potential to grow into a full-time position or take on additional responsibilities
- Exposure to various aspects of marketing and collaboration with cross-functional teams
- Opportunity to work for a mission-driven company focused on sustainability and ethical practices
ASSUMPTION: This role offers growth opportunities through exposure to various aspects of marketing and collaboration with cross-functional teams.
🌍 Location & Work Environment
Office Type: Everlane's Los Angeles Creative Studio offers a collaborative and creative work environment.
Office Location(s): Los Angeles, CA
Geographic Context:
- Los Angeles is a vibrant and diverse city with a thriving fashion and retail industry
- The city offers a mix of urban and outdoor activities, with a mild Mediterranean climate
- Los Angeles is home to numerous cultural attractions, including museums, galleries, and live music venues
Work Schedule: Full-time, hybrid schedule with a mix of on-site and remote work
ASSUMPTION: The hybrid work arrangement allows for flexibility while still fostering a collaborative and creative work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the Director of Brand, PR, and Partnerships
Key Assessment Areas:
- Marketing and campaign strategy
- Cross-functional collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed, focusing on strategy, execution, and results
- Research Everlane's brand and values to demonstrate your alignment with the company's mission
ATS Keywords: Brand Marketing, Integrated Marketing, Storytelling, Campaign Execution, Cross-Functional Collaboration, Project Management
ASSUMPTION: Everlane's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello)
- Marketing automation platforms (e.g., Mailchimp, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: Familiarity with project management and marketing automation tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Radical Transparency
- Modern Luxury
- Exceptional Quality
- Sustainable and Ethical Practices
Work Style:
- Collaborative and creative
- Adaptable and problem-solving-oriented
- Data-driven and strategic
Self-Assessment Questions:
- How do you embody Everlane's commitment to radical transparency in your work?
- Can you describe a time when you successfully collaborated with cross-functional teams to execute a marketing campaign?
- How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?
ASSUMPTION: Everlane values candidates who align with their commitment to ethical and sustainable practices, as well as those who can thrive in a collaborative and creative work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders in a fast-paced environment
- Balancing the needs of various teams and ensuring seamless campaign execution
- Adapting to Everlane's unique culture and commitment to ethical and sustainable practices
- Potential for limited growth opportunities as a contractor
ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to Everlane's unique culture and values.
📈 Similar Roles Comparison
- This role is similar to a Brand Marketing Manager but is a contractor position with a hybrid work arrangement
- Everlane's focus on ethical and sustainable practices sets it apart from other retail companies
- This role offers exposure to various aspects of marketing and collaboration with cross-functional teams, providing opportunities for growth and learning
ASSUMPTION: Candidates should consider the unique aspects of Everlane's brand and company culture when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign that aligns with Everlane's brand values and positioning
- Collaborating with the PR and Partnerships team to amplify key brand narratives through media placements and partnerships
- Analyzing campaign performance data to optimize future marketing strategies and improve ROI
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop strategic marketing plans, collaborate with cross-functional teams, and analyze campaign performance data.
❓ Key Questions to Ask During Interview
- How does Everlane measure the success of its brand marketing campaigns?
- Can you describe the team structure and how this role fits into it?
- How does Everlane support the professional growth and development of its employees?
- What are some of the most challenging aspects of working in brand marketing at Everlane?
- How does Everlane ensure that its marketing efforts align with its commitment to ethical and sustainable practices?
ASSUMPTION: These interview questions are designed to provide insight into Everlane's marketing strategies, team structure, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed, focusing on strategy, execution, and results
- Research Everlane's brand and values to demonstrate your alignment with the company's mission
- Follow up with the Everlane HR team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
