Brand Marketing Manager

📌 Core Information

🔹 Job Title: Brand Marketing Manager

🔹 Company: Lazarus Naturals

🔹 Location: Seattle, Washington

🔹 Job Type: Full-Time

🔹 Category: Wellness and Fitness Services

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand campaigns across channels
• Managing strategic briefs and creative needs
• Overseeing trade marketing strategies and retail presence
• Building co-branding opportunities and partnerships
• Managing merchandise programs and press initiatives

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and project management skills. The ideal candidate will have experience in brand management or trade marketing within the beverage industry.

📋 Key Responsibilities

✅ Partner with the marketing team to develop and execute brand campaigns from concept ideation to campaign execution

✅ Manage strategic briefs, collect input and feedback, and oversee campaign rollout

✅ Lead trade marketing strategies and create impactful trade marketing materials

✅ Develop and execute co-branding opportunities and partnership concepts

✅ Manage merchandise programs and drive artwork requests

✅ Oversee press initiatives and create new press kits

✅ Collaborate with the product portfolio manager to bring new products to market

✅ Serve as a guardian for the brand and ensure adherence to brand guidelines

✅ Keep a pulse on competitors and industry landscape, and report findings

✅ Determine campaign success metrics and measure campaign effectiveness

ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management. The ideal candidate will have strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of beverage brand management or trade marketing experience

Required Skills:

• Advanced understanding of creating strategic and creative marketing briefs
• Strong project management and multitasking skills
• Professional and personable communication style
• Ability to work in a fast-paced, results-focused environment
• Proficient at organizing and executing brand activations

Preferred Skills:

• Prior experience as a Brand Manager
• Familiarity with the CBD or THC industry
• Experience working with vendors and partners

ASSUMPTION: Candidates with a background in brand management or trade marketing within the beverage industry are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Brand Marketing Manager with 5-10 years of experience in the Seattle area)

Benefits:

• Comprehensive medical, vision, and dental insurance
• Employee discount program
• Fully stocked kitchen
• 401(k) plan
• FSA & commuter benefits

Working Hours: Full-time, 40 hours per week. Occasional weekend and holiday work may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Marketing Manager with the required experience level in the Seattle area. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Lazarus Naturals operates in the wellness and fitness services industry, focusing on CBD and THC products. The company is known for its commitment to accessibility and affordability, offering a 60% assistance program for veterans and low-income individuals.

Company Size: Lazarus Naturals has 51-200 employees, providing a mid-sized company environment where applicants can expect a high degree of collaboration and growth opportunities.

Founded: 2014, with a mission to provide quality CBD products at an affordable price point.

Company Description:

• Employee-owned company with a strong commitment to community outreach and assistance programs
• Proudly located in the Pacific Northwest, with headquarters in Seattle, Washington
• Voting board members on the U.S. Hemp Roundtable

Company Specialties:

• Ecommerce
• Dietary Supplements
• CBD
• CBD Oil
• Balm
• Capsules
• Veteran Discounts
• Low Income Programs
• Tinctures

Company Website: http://www.lazarusnaturals.com

ASSUMPTION: Lazarus Naturals is a mission-driven company that prioritizes accessibility and affordability in its products and services. Applicants should be prepared to discuss their alignment with these values during the interview process.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the Director of Marketing and may have supervisory responsibilities for junior marketing team members or interns.

Work Arrangement: On-site, with occasional remote work possible for certain tasks or projects.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Brand Marketing Manager or Director of Marketing
• Expansion into new markets or product categories, providing opportunities for increased responsibility and leadership
• Potential to work on high-visibility projects or campaigns that can showcase skills and contribute to professional development

ASSUMPTION: Lazarus Naturals is a growing company with ample opportunities for career growth and advancement. Applicants should be prepared to discuss their long-term career goals and how this role can help them achieve those objectives.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and fast-paced work environment.

Office Location(s): 2311 N 45th St, Seattle, Washington 98103, US

Geographic Context:

• Seattle is a vibrant, tech-centric city with a strong focus on wellness and sustainability
• The office is located in the Wallingford neighborhood, with easy access to public transportation and nearby amenities
• The Pacific Northwest region is known for its natural beauty and outdoor recreation opportunities

Work Schedule: Full-time, 40 hours per week, with occasional weekend and holiday work required to meet business needs.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, collaborative environment and be prepared to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Final interview with the Director of Marketing or another senior leader to discuss long-term career goals and fit within the organization

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creativity and innovation in marketing campaign development
• Project management and multitasking abilities
• Communication and interpersonal skills
• Alignment with company values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of your experience with brand management, trade marketing, or related fields
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams
• Research Lazarus Naturals' mission and values, and be prepared to discuss how your personal values align with those of the company

ATS Keywords: Brand Management, Trade Marketing, Campaign Development, Strategic Planning, Project Management, Marketing Briefs, Creative Collaboration, Retail Presence, Partnership Opportunities, Press Initiatives, Product Launch

ASSUMPTION: Lazarus Naturals uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is not overlooked by the system.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Applicants should have experience with relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Accessibility: Committed to making high-quality CBD products affordable and accessible to all
• Community: Dedicated to supporting local communities and giving back through various initiatives and partnerships
• Integrity: Upholds the highest standards of ethical and professional conduct in all aspects of business

Work Style:

• Collaborative: Encourages open communication and cross-functional teamwork
• Adaptable: Embraces change and welcomes new ideas and perspectives
• Results-driven: Focuses on achieving measurable outcomes and continuous improvement

Self-Assessment Questions:

• How do you align with Lazarus Naturals' commitment to accessibility and affordability in its products and services?
• Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it, and what was the outcome?
• How do you approach working collaboratively with cross-functional teams, and what steps do you take to ensure that everyone's voices are heard and considered?

ASSUMPTION: Lazarus Naturals is a mission-driven company with a strong focus on accessibility, community, and integrity. Applicants should be prepared to discuss their alignment with these values and how they can contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational and time management skills
• Working in a fast-paced, dynamic environment with changing priorities and deadlines
• Collaborating effectively with cross-functional teams, including sales, product, and operations
• Adapting to new tools and technologies as needed to support marketing campaigns and initiatives

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt to changing priorities and deadlines.

📈 Similar Roles Comparison

• Brand Manager: Focuses more on brand strategy and positioning, while the Brand Marketing Manager role is more focused on campaign development and execution
• Trade Marketing Manager: Has a more narrow focus on trade marketing strategies and retail presence, while the Brand Marketing Manager role is responsible for both brand campaigns and trade marketing
• Product Marketing Manager: Focuses on product launches and lifecycle management, while the Brand Marketing Manager role is responsible for both brand campaigns and trade marketing

ASSUMPTION: The Brand Marketing Manager role at Lazarus Naturals is a unique blend of brand campaign development, trade marketing, and product launch management. Applicants should be prepared to discuss their experience with these various aspects of marketing and how they can contribute to the company's success.

📝 Sample Projects

• Developing and executing a seasonal marketing campaign for Cycling Frog beverages, including creative briefs, trade marketing materials, and press initiatives
• Managing a product launch for a new Lazarus Naturals CBD product, including brand positioning, trade marketing strategies, and press outreach
• Collaborating with the sales team to develop and execute a retailer-specific promotional campaign, including point-of-sale displays and promotional materials

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply their skills and knowledge to the specific needs of Lazarus Naturals.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Cycling Frog and Lazarus Naturals brands, and how this role fits into that vision?
• How does the marketing team collaborate with other departments, such as sales, product, and operations, to ensure that marketing campaigns and initiatives are successful?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address those challenges?
• How does Lazarus Naturals support the professional development and growth of its employees, particularly within the marketing department?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?

ASSUMPTION: Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of your experience with brand management, trade marketing, or related fields
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams
• Research Lazarus Naturals' mission and values, and be prepared to discuss how your personal values align with those of the company
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.