📌 Core Information
🔹 Job Title: Brand Marketing Manager
🔹 Company: Campus
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Brand Marketing, Content Marketing, Social Media
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading brand execution across channels
- Managing and mentoring team members and external agencies
- Driving high-quality content and messaging
- Collaborating cross-functionally with various teams
- Improving processes and workflows
- Serving as a brand steward
ASSUMPTION: This role requires a strong blend of creative and operational skills, with a focus on brand consistency and effective communication.
📋 Key Responsibilities
✅ Own brand execution across channels, translating brand strategy into content and social media plans
✅ Manage and mentor team members and external agencies
✅ Drive high-quality content and messaging that supports brand and business goals
✅ Collaborate cross-functionally with Admissions, Employer Partnerships, and Student Affairs teams
✅ Improve processes and workflows, ensuring documentation is organized and accessible
✅ Serve as a key point of contact for external brand consultants and ensure brand guidance is understood and applied
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, with a focus on consistent brand representation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4-6 years in brand marketing, content marketing, or social media, with at least 2+ years of managing people or agencies
Required Skills:
- Proven experience in brand marketing, content marketing, or social media
- Strong project management skills
- Excellent creative judgment
- Ability to manage timelines, vendors, and internal stakeholders
- Proactive and organized, with a growth mindset
Preferred Skills:
- Experience in the EdTech industry
- Familiarity with Notion or similar project management tools
ASSUMPTION: Candidates with experience in fast-paced, growing environments and a strong portfolio showcasing their brand and content work will be highly competitive.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-level marketing manager in New York City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Generous PTO and holiday schedule
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in New York City. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: EdTech, specifically focused on online education and college alternatives
Company Size: 11-50 employees (small to mid-sized, with a startup-like culture)
Founded: 2020 (relatively new, with significant growth potential)
Company Description:
- Campus is an EdTech company empowering educational institutions through its Learning Platform and instructional design services
- Focused on transforming online education and meeting the demands of today's students
- Named one of Fast Company's Most Innovative Companies of 2024
Company Specialties:
- Online courses and applications
- Transforming online education
- Meeting the demands of today's students
Company Website: http://www.campusedu.com
ASSUMPTION: Campus is a growing EdTech company with a strong focus on innovation and meeting the needs of modern students.
📊 Role Analysis
Career Level: Mid-level marketing manager, with potential for growth into a leadership role
Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them
Work Arrangement: Remote OK, with flexible hours and a mix of remote and on-site work
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Chance to make a significant impact on the company's brand and marketing efforts
- Opportunities for professional development and skill-building
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibility as the team and company grow.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site work available)
Office Location(s): 139 E 3rd St, Marion, Indiana 46952, US
Geographic Context:
- New York, United States (remote work available)
- Access to a diverse and vibrant city with numerous cultural attractions
- Strong public transportation system
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The work environment is flexible, with a mix of remote and on-site work, allowing for a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Marketing
- Background check and reference check
Key Assessment Areas:
- Brand marketing and content strategy
- Project management skills
- Creative judgment and feedback
- Cross-functional collaboration
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Include examples of your brand and content work, showcasing your creative judgment and strategic thinking
- Prepare questions about the company, team, and role to demonstrate your interest and engagement
ATS Keywords: Brand Marketing, Content Marketing, Social Media, Project Management, Creative Judgment, Team Leadership, Cross-Functional Collaboration, Process Improvement
ASSUMPTION: The application process is thorough and designed to assess the candidate's skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Notion (for project management and documentation)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Creative tools (e.g., Canva, Adobe Creative Suite)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The tools and technologies required for this role are standard for brand marketing and content creation, with a focus on project management and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Student-centered approach
- Collaboration
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on results and impact
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends in brand marketing and content creation?
- Can you provide an example of a time when you had to manage multiple projects and stakeholders simultaneously?
- How do you approach giving and receiving feedback on creative work?
ASSUMPTION: Campus values innovation, collaboration, and a student-centered approach, with a fast-paced and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced nature of the EdTech industry
- Ensuring consistent brand representation across various channels and teams
- Balancing creative and operational responsibilities
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong project management skills, adaptability, and a focus on consistent brand representation.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong blend of creative and operational skills, with a focus on brand consistency and effective communication
- In the EdTech industry, this role is unique in its focus on online education and college alternatives
- Career paths in this role may include growth into a leadership position as the team and company expand
ASSUMPTION: This role is unique in its focus on brand marketing and content creation within the EdTech industry, with strong growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement
- Creating a content strategy that aligns with the company's brand and business goals
- Managing external agencies and vendors to ensure consistent brand representation across channels
ASSUMPTION: Sample projects for this role involve a mix of strategic planning, hands-on execution, and team management, with a focus on consistent brand representation.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the team's approach to cross-functional collaboration, and how does this role fit into that dynamic?
- How does the company measure the success of its brand marketing and content efforts?
ASSUMPTION: Key questions to ask during the interview should focus on the role's fit within the company's marketing strategy, the team's dynamics, and the company's approach to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your brand and content work, showcasing your creative judgment and strategic thinking
- Prepare questions about the company, team, and role to demonstrate your interest and engagement
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
