Brand Marketing Manager (HCP Marketing) Brand Marketing Manager (HCP Marketing)

📌 Core Information

🔹 Job Title: Brand Marketing Manager (HCP Marketing)

🔹 Company: Nestlé Health Science

🔹 Location: Bridgewater, New Jersey

🔹 Job Type: Hybrid (Remote/Hybrid)

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote/Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies for Pure Encapsulations in the HCP market
• Collaborating with cross-functional teams to drive brand growth and seasonal promotions
• Building educational content with the Medical Affairs team and internal creative services
• Managing the brand budget and conducting competitive research
• Working with the Direct-to-Consumer Brand team to drive overall brand growth

ASSUMPTION: This role requires a strong understanding of both consumer and healthcare practitioner (HCP) marketing, as well as experience working with cross-functional teams.

📋 Key Responsibilities

✅ Lead creative development and execution, working with advertising agencies and internal creative services teams

✅ Collaborate with the internal digital media team to execute digital, social, search, and website initiatives

✅ Develop content with the medical affairs team, including webinars, blogs, pharmacy updates, and homepage updates

✅ Develop new product launch assets and update existing ones to reflect the latest science, competitive claims, and mechanisms of action

✅ Launch website tools designed for Healthcare Practitioners (HCPs)

✅ Lead analysis and reporting as part of the monthly business planning process, working closely with Sales, Finance, and Operations

✅ Manage the Brand budget, including media, marketing, research, and promotions

✅ Leverage industry trends, competitive situations, customer feedback, and technological advances to drive brand growth

✅ Measure and monitor performance against the plan and program effectiveness, optimizing plans as needed

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work well under pressure to meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field required; Master’s degree or MBA preferred

Experience: 5+ years of experience in Brand Marketing, preferably within a CPG or Biopharma company

Required Skills:

• Proven experience in brand marketing, with a strong understanding of both consumer and HCP marketing
• Excellent communication, presentation, and stakeholder management skills
• Strong leadership, negotiation, and persuasion skills
• Fluency in MS Office (Word/Excel/PowerPoint/Outlook)
• Ability to work under pressure and meet tight deadlines
• Strong analytical rigor and ability to conduct research assessments and financial assessments
• Willingness to travel up to 20% based on the needs of the team and the business

Preferred Skills:

• Current or prior experience with HCP Marketing

ASSUMPTION: Given the role's focus on HCP marketing, candidates with experience in this area will have a significant advantage.

💰 Compensation & Benefits

Salary Range: $120,000 to $150,000 per year. Final compensation may vary based on factors including knowledge, skills, and abilities, as well as geographic location.

Benefits:

• 401k with company match
• Healthcare coverage
• Performance-based incentives

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is a good faith estimate and may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé Health Science operates in the healthcare and nutrition industry, focusing on innovative medicines and nutritional solutions to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

Company Size: Nestlé Health Science is a part of Nestlé S.A., a multinational food and beverage company with over 273,000 employees worldwide. This role is part of a larger team within the company, offering opportunities for collaboration and growth.

Founded: Nestlé Health Science was founded in 2011 as a subsidiary of Nestlé S.A., which was established in 1866.

Company Description:

• Nestlé Health Science focuses on innovative medicines and nutritional solutions to prevent, manage, and treat gastrointestinal and metabolic-related diseases
• The company offers a broad portfolio of renowned brands, including Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more
• Nestlé Health Science is committed to fostering professional growth and celebrating the achievements of its employees, offering dynamic career paths, robust development opportunities, and benefits that support physical, financial, and emotional wellbeing

Company Specialties:

• Innovative medicines and nutritional solutions
• Preventive, managing, and treating gastrointestinal and metabolic-related diseases
• Brand marketing and management
• Cross-functional team collaboration

Company Website: http://www.nestle.com

ASSUMPTION: As a subsidiary of Nestlé S.A., Nestlé Health Science shares the same commitment to quality, innovation, and sustainability as its parent company.

📊 Role Analysis

Career Level: This role is at the mid-level management level, requiring a balance of strategic thinking and tactical execution

Reporting Structure: The Brand Marketing Manager reports directly to the Head of HCP Marketing and works closely with cross-functional teams, including Media, Sales, Finance, Medical Affairs, and Direct-to-Consumer Brand teams

Work Arrangement: This role is a hybrid position, requiring the incumbent to work on-site at the Bridgewater, New Jersey office up to 20% of the time, with the remainder of the work being done remotely

Growth Opportunities:

• Potential advancement to a senior-level marketing role within Nestlé Health Science or Nestlé S.A.
• Opportunities to work on multiple brands and product lines within the Nestlé Health Science portfolio
• Chances to collaborate with and learn from experienced marketing professionals within the larger Nestlé organization

ASSUMPTION: Given the size and scope of Nestlé Health Science and its parent company, Nestlé S.A., there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: The Bridgewater, New Jersey office is a modern, collaborative workspace designed to facilitate teamwork and innovation

Office Location(s): 1812 N Moore St, Arlington, VA 22209, US

Geographic Context:

• The Bridgewater, New Jersey area offers a mix of urban and suburban living, with easy access to New York City and Philadelphia
• The region is known for its high quality of life, with excellent schools, cultural attractions, and recreational opportunities
• The cost of living in the Bridgewater, New Jersey area is generally lower than in New York City but higher than in some other suburban areas in the region

Work Schedule: This role follows a standard full-time work schedule, with the option to work remotely for a portion of the week

ASSUMPTION: The Bridgewater, New Jersey office and surrounding area offer a dynamic and engaging work environment, with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR team
• In-depth behavioral and skills-based interviews with the hiring manager and cross-functional team members
• Final interview with the Head of HCP Marketing
• Background check and offer extension

Key Assessment Areas:

• Brand marketing experience and expertise
• Communication and presentation skills
• Leadership and teamwork abilities
• Analytical skills and problem-solving capabilities
• Cultural fit and alignment with Nestlé Health Science's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research Nestlé Health Science and the broader Nestlé organization to demonstrate your understanding of the company and its mission
• Be prepared to discuss your long-term career goals and how this role fits into your overall career development plan

ATS Keywords: Brand Marketing, HCP Marketing, Consumer Marketing, Cross-Functional Teams, Medical Affairs, Digital Media, Budget Management, Competitive Research, Performance Analysis, Stakeholder Management, Negotiation, Persuasion, Creative Development, Content Creation, Webinar, Blog, Pharmacy Updates, Product Launch, Website Tools

ASSUMPTION: As a large, multinational organization, Nestlé Health Science uses Applicant Tracking Systems (ATS) to manage and streamline its recruitment process. Including relevant keywords in your resume and cover letter can help ensure that your application is properly matched to the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Google Workspace (Gmail, Google Drive, Google Docs, Google Sheets, Google Slides)
• Social media management platforms (Hootsuite, Sprout Social, Buffer)
• SEO and analytics tools (Google Analytics, SEMrush, Ahrefs)
• Project management tools (Asana, Trello, Jira)
• Customer relationship management (CRM) software (Salesforce, HubSpot, Zoho CRM)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the incumbent's specific responsibilities and the needs of the team.

👔 Cultural Fit Considerations

Company Values:

• Respect: Respect for ourselves, respect for others, respect for diversity, and respect for the future
• Excellence: A spirit of excellence in all that we do, from the products we create to the way we serve our customers and communities
• Courage: The courage to take bold steps and innovate to enhance the quality of life for everyone, today and for generations to come

Work Style:

• Collaborative: Nestlé Health Science fosters a culture of teamwork and cross-functional collaboration
• Agile: The organization values adaptability and the ability to pivot quickly in response to changing market conditions and customer needs
• Inclusive: Nestlé Health Science is committed to creating an inclusive work environment that values and leverages the diverse backgrounds and perspectives of its employees

Self-Assessment Questions:

• How do your personal values align with Nestlé Health Science's core values of respect, excellence, and courage?
• Describe a time when you had to work collaboratively with a cross-functional team to achieve a common goal. What was the outcome, and what did you learn from the experience?
• How do you approach adaptability and change in a dynamic work environment? Can you provide an example from your past experiences?

ASSUMPTION: Nestlé Health Science places a strong emphasis on cultural fit and seeks candidates who align with its core values and work style.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, and meetings with key stakeholders
• Working with cross-functional teams may present challenges in coordinating schedules and managing competing priorities
• The role may require the incumbent to balance strategic thinking with tactical execution, which can be demanding at times
• The Bridgewater, New Jersey area may have a higher cost of living compared to other suburban areas in the region

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager - HCP Marketing role, but with a greater emphasis on strategic planning and cross-functional collaboration
• Compared to a traditional Brand Manager role, this position requires a deeper understanding of the HCP market and a stronger focus on medical affairs and educational content
• Career paths for this role may include advancement to a Director or Vice President of HCP Marketing within Nestlé Health Science or other related roles within the broader Nestlé organization

ASSUMPTION: This role offers unique opportunities for career growth and development within the larger Nestlé organization, given its focus on a specific market segment and its strategic importance to the company's overall success.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for Pure Encapsulations in the HCP market, including creative campaigns, digital initiatives, and educational content
• Launching a new website tool designed for Healthcare Practitioners (HCPs), including user testing, refinement, and rollout
• Conducting competitive research and analysis to identify opportunities to amplify the Pure Encapsulations brand and mitigate risks to achieve goals

ASSUMPTION: These projects are representative of the types of initiatives the Brand Marketing Manager may be responsible for, but the specific projects may vary depending on the incumbent's priorities and the needs of the team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the HCP Marketing team, and how this role fits into the broader organization?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Nestlé Health Science support the professional development and growth of its employees?
• What are the key challenges facing the HCP Marketing team, and how can this role help address them?
• How does Nestlé Health Science approach innovation and staying ahead of industry trends in the HCP market?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the organization, enabling them to make a more informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobdetails.nestle.com/job/Bridgewater-Brand-Marketing-Manager-%28HCP-Marketing%29-NJ-08807/1189550601/
• Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research Nestlé Health Science and the broader Nestlé organization to demonstrate your understanding of the company and its mission
• Be prepared to discuss your long-term career goals and how this role fits into your overall career development plan
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.