📌 Core Information
🔹 Job Title: Brand Marketing Manager, International Originals Marketing
🔹 Company: Amazon
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting campaign development from title conception to launch
- Building out and communicating marketing campaign from campaign positioning to strategic pillars
- Leading creative development of core marketing assets
- Supporting talent management with studio and cross-functional teams throughout the campaign
- Partnering and collaborating with internal and external stakeholders to ensure coherent and timely campaign delivery
ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Supporting campaign development from title conception to launch
✅ Building out and communicating marketing campaign from campaign positioning to strategic pillars
✅ Leading creative development of core marketing assets
✅ Supporting talent management with studio and cross-functional teams throughout the campaign
✅ Partnering and collaborating with a wide range of internal and external stakeholders to ensure coherent and timely campaign delivery
✅ Leading post-campaign analysis and reporting
✅ Stakeholder management across Italian teams, with intermediate or fluent written and spoken Italian required
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in marketing, with a focus on campaign management
Required Skills:
- Proven experience in managing marketing campaigns
- Excellent communication and collaboration skills
- Strong project management skills
- Fluency in Italian (intermediate or above)
- Ability to work effectively with cross-functional teams and stakeholders
Preferred Skills:
- Experience working in the entertainment industry
- Knowledge of Prime Video's content and audience
- Familiarity with marketing tools and platforms
ASSUMPTION: While not explicitly stated, a strong understanding of the entertainment industry and its marketing trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £65,000 per annum (based on industry standards for a Marketing Manager role in London)
Benefits:
- Competitive benefits package
- Opportunities for career growth and development
- Dynamic and innovative work environment
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994 (Amazon was founded in 1994, and Prime Video was launched in 2006)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Prime Video is Amazon's video-on-demand service, offering a vast collection of TV shows, movies, and original content
- Amazon is known for its customer-centric approach, operational excellence, and commitment to innovation
Company Specialties:
- E-commerce platform development and management
- Cloud computing services (Amazon Web Services)
- Digital content creation and distribution (Prime Video, Amazon Music, Kindle)
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business portfolio offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of International Originals Marketing
Work Arrangement: On-site, with the possibility of occasional remote work for meetings and collaboration
Growth Opportunities:
- Potential to work on high-profile campaigns and collaborate with industry professionals
- Opportunities to develop skills in project management, stakeholder communication, and creative development
- Possibility to progress to a senior marketing role or specialize in a specific area of interest
ASSUMPTION: This role offers significant growth potential, as Amazon is a large and dynamic company with numerous opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a vibrant cultural scene, offering numerous entertainment and leisure opportunities
- The office is located in a central area, with easy access to public transportation and amenities
- The city is home to a diverse and multicultural population, providing a rich and inclusive work environment
Work Schedule: Full-time, with occasional flexibility for project demands
ASSUMPTION: Working in a central London office provides easy access to cultural attractions, entertainment events, and networking opportunities relevant to this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of International Originals Marketing
Key Assessment Areas:
- Campaign management skills and experience
- Communication and collaboration skills
- Cultural fit and alignment with Amazon's leadership principles
- Italian language proficiency
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Prime Video's content and audience
- Prepare examples of marketing campaigns you've managed, focusing on strategy, execution, and results
ATS Keywords: Marketing campaign management, stakeholder communication, Italian language, project management, creative development
ASSUMPTION: Amazon's application process is typically competitive and thorough, with a focus on finding the best fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Creative development tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but strong proficiency in Microsoft Office Suite and project management tools is generally expected.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Focus on innovation and continuous improvement
- Data-driven decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong customer focus and a passion for innovation?
- Are you proficient in Italian, with the ability to communicate effectively with Italian teams?
ASSUMPTION: Amazon values candidates who are passionate about their work, customer-focused, and able to thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, requiring strong organizational skills and prioritization
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Keeping up with the fast-paced and dynamic work environment, which may require adaptability and flexibility
- Occasional travel for meetings, events, or on-site visits, which may disrupt personal schedules
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to a Marketing Campaign Manager or Marketing Manager position in the entertainment industry, with a focus on original content marketing
- Unlike other marketing roles, this position requires intermediate or fluent Italian language proficiency for effective communication with Italian teams
- Career progression may involve moving into a senior marketing role or specializing in a specific area of interest within the entertainment industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions, and candidates should consider these factors when evaluating their fit for the role.
📝 Sample Projects
- Developing and executing a marketing campaign for an upcoming Prime Video original series, including strategic positioning, creative development, and stakeholder management
- Collaborating with cross-functional teams to launch a marketing campaign for a Prime Video original movie, ensuring consistent messaging and branding across all channels
- Analyzing the performance of a marketing campaign and providing data-driven recommendations for future campaigns, based on audience engagement and feedback
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, and candidates should be prepared to discuss their relevant experience and achievements.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and key milestones for a marketing campaign, from conception to launch?
- How does this role collaborate with other teams and stakeholders, both internally and externally?
- What opportunities are there for professional development and growth within this role and the company?
- How does Amazon support work-life balance for employees in this role?
- Can you provide an example of a successful marketing campaign for a Prime Video original title, and what made it effective?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal
- Tailor your resume to highlight relevant campaign management experience and skills
- Write a cover letter that demonstrates your understanding of Prime Video's content and audience, and your enthusiasm for the role
- Prepare examples of marketing campaigns you've managed, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
