Brand Marketing Manager, Roofing

📌 Core Information

🔹 Job Title: Brand Marketing Manager, Roofing

🔹 Company: ICP Group

🔹 Location: Tampa, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive brand marketing strategies for roofing products
• Designing creative assets across various channels, including product packaging, social media posts, and trade show graphics
• Collaborating with cross-functional teams to ensure cohesive messaging and brand alignment
• Monitoring market trends and competitive activity to refine brand positioning
• Analyzing marketing performance and implementing continuous improvement tactics

ASSUMPTION: This role requires a unique blend of creative and strategic skills, with a strong focus on both design and marketing.

📋 Key Responsibilities

✅ Develop and execute comprehensive brand marketing strategies to support the growth and positioning of roofing products in residential and commercial markets

✅ Design and produce creative assets across channels, including product packaging, social media posts, digital ads, newsletters, brochures, and trade show graphics

✅ Collaborate with Product Management, Sales, and Channel teams to understand market needs and ensure cohesive messaging and brand alignment

✅ Work with the Digital Marketing Manager to build and manage the monthly social media calendar, ensuring engaging and brand-aligned content

✅ Partner with the Trade Show Manager to design trade show booths, promotional items, and onsite brand experiences

✅ Lead the development of brand messaging, content, and campaigns that reflect the brand voice and highlight product value

✅ Collaborate with external agencies and internal stakeholders on advertising, public relations, white papers, and thought leadership articles

✅ Monitor market trends, customer insights, and competitive activity to identify opportunities and refine brand positioning

✅ Analyze marketing performance through KPIs and metrics; implement A/B testing and continuous improvement tactics

✅ Support new product launches and go-to-market strategies with branding, packaging input, and promotional planning

✅ Serve as a hands-on brand steward, ensuring visual identity and messaging consistency across all touchpoints

ASSUMPTION: This role involves a mix of strategic planning, creative design, and cross-functional collaboration to drive brand success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field; MBA a plus

Experience: 5+ years of experience in brand or product marketing, including at least 2 years in the building materials or roofing industry

Required Skills:

• Strong understanding of contractor, distributor, and builder audiences
• Proven ability to create and execute marketing campaigns across digital, print, and in-person channels
• Demonstrated design capabilities using Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.)
• Experience supporting sales and distribution partners with co-branded materials and tailored campaigns
• Proficiency with CRM platforms (e.g., Salesforce), digital marketing tools (e.g., HubSpot, Google Ads, LinkedIn), and analytics platforms
• Excellent storytelling, communication, and project management skills
• Comfortable working cross-functionally in a fast-paced, collaborative environment

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: Candidates should have a strong background in both marketing and graphic design, with a focus on the building materials or roofing industry.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the building materials industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (EST)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with the required experience level in the building materials industry.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing, specifically focused on specialty coatings, adhesives, sealants, and elastomers (CASE) markets

Company Size: Small (11-50 employees), which means a more intimate work environment with closer collaboration and faster decision-making

Founded: 2015, with a focus on accelerating organic growth through building world-class organizations and technologies, and strategic acquisitions

Company Description:

• ICP Group is a specialty platform company that focuses on accelerating organic growth through building world-class organizations and technologies, and then augmenting it with strategic acquisitions.
• The company operates in the coatings, adhesives, sealants, and elastomers (CASE) markets.
• ICP Group is committed to providing innovative solutions and exceptional customer service.

Company Specialties:

• Specialty coatings
• Adhesives
• Sealants
• Elastomers

Company Website: http://www.icpgroup.com/

ASSUMPTION: ICP Group is a growing company with a focus on innovation and customer service, making it an attractive place for driven and creative professionals.

📊 Role Analysis

Career Level: Mid-level, with the opportunity for growth and increased responsibility

Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with cross-functional teams, including Product Management, Sales, and Channel teams

Work Arrangement: On-site, with the expectation to work from the Tampa office and travel up to 20% for customer visits, trade shows, and sales meetings

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunity to work on diverse projects and gain experience in various aspects of marketing
• possibility to collaborate with and learn from experienced professionals across different teams

ASSUMPTION: This role offers a unique blend of creative and strategic challenges, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and fast-paced culture

Office Location(s): Tampa, Florida, United States

Geographic Context:

• The Tampa office is located in a suburban area with easy access to major highways and amenities
• Tampa offers a mild climate, with hot and humid summers and mild winters
• The city has a diverse economy, with a strong presence in industries such as healthcare, finance, and tourism

Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (EST), with the flexibility to work from home occasionally

ASSUMPTION: The Tampa office provides a collaborative and dynamic work environment, with the opportunity to work in a growing and innovative company.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager and potential team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of the building materials industry and target audiences
• Candidates' ability to create and execute marketing campaigns across various channels
• Candidates' design skills and proficiency with Adobe Creative Suite
• Candidates' communication and project management skills

Application Tips:

• Highlight relevant industry experience and any work with building materials or roofing products
• Include a portfolio or samples of previous marketing campaigns and design work
• Tailor your resume and cover letter to emphasize the required skills and qualifications for this role
• Prepare for behavioral and situational interview questions that focus on your marketing and design experience

ATS Keywords: Brand Marketing, Graphic Design, Digital Marketing, Product Marketing, Building Materials, Roofing, Adobe Creative Suite, CRM, Marketing Campaigns, Market Analysis, Customer Engagement

ASSUMPTION: The interview process will focus on assessing candidates' marketing and design skills, as well as their understanding of the building materials industry and target audiences.

🛠️ Tools & Technologies

• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• CRM platforms (e.g., Salesforce)
• Digital marketing tools (e.g., HubSpot, Google Ads, LinkedIn)
• Analytics platforms (e.g., Google Analytics)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Open and transparent communication

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working cross-functionally and managing multiple projects simultaneously?
• Do you have a strong understanding of the building materials industry and target audiences?
• Are you proficient in Adobe Creative Suite and digital marketing tools?
• Do you have excellent communication and project management skills?

ASSUMPTION: ICP Group values innovation, customer focus, and collaboration, making it an ideal fit for driven and creative professionals.

⚠️ Potential Challenges

• The role may require occasional travel, up to 20% of the time
• The fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced setting
• The role requires a strong understanding of the building materials industry and target audiences, which may be a barrier for candidates without relevant experience
• The role involves working with various teams and stakeholders, which may present challenges in terms of communication and collaboration

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents certain challenges that candidates should be aware of.

📈 Similar Roles Comparison

• This role is unique in its blend of creative and strategic responsibilities, with a focus on both design and marketing
• Compared to other marketing roles, this position requires a higher level of design proficiency and industry-specific knowledge
• Career paths in this role may lead to advanced positions in marketing, product management, or even general management within the building materials industry

ASSUMPTION: This role offers a unique blend of creative and strategic challenges, with ample opportunities for professional growth and development within the building materials industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new roofing product launch, including product packaging, digital ads, social media content, and in-person event materials
• Creating and managing a monthly social media calendar for the roofing product line, ensuring engaging and brand-aligned content
• Designing and implementing a trade show booth and promotional items for a major industry event, showcasing the brand's unique value proposition and product offerings

ASSUMPTION: These sample projects illustrate the diverse and creative nature of the work required for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the roofing product line, and how can this role address them?
• How does this role collaborate with the Product Management, Sales, and Channel teams to ensure cohesive messaging and brand alignment?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does the company support work-life balance for its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant industry experience, marketing and design skills, and any work with building materials or roofing products
• Write a cover letter that emphasizes your passion for marketing, design, and the building materials industry, as well as your fit for this role
• Prepare a portfolio or samples of previous marketing campaigns and design work to showcase your skills and experience
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.