📌 Core Information
🔹 Job Title: Brand Marketing Manager, Social Media
🔹 Company: Gap Inc.
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Remote work available)
🚀 Job Overview
Key aspects of this role include:
- Driving content innovation and managing the content calendar for Athleta's social channels.
- Collaborating with cross-functional teams to ideate and execute content creation.
- Overseeing social-first content creation and supporting social creative agency management.
- Remaining up-to-date on trending content, conversations, and emerging social formats.
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong cross-functional collaboration skills to succeed in a fast-paced environment.
📋 Key Responsibilities
✅ Drive content innovation by leading weekly brainstorms with cross-functional partners to share new content formats, platform updates, and trends.
✅ Execute weekly content briefs and manage the content calendar, partnering closely with cross-functional teams to ideate and execute content creation.
✅ Oversee the development and implementation of social-first content creation in partnership with the creative team.
✅ Support social creative agency management.
✅ Remain up-to-date on trending content, conversations, news, cultural events, and emerging social formats.
✅ Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
✅ Support consistent reporting around key social KPIs (engagement, audience growth, impressions).
ASSUMPTION: This role requires a strong understanding of social media best practices and the ability to analyze data to inform content strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Minimum 5+ years of marketing experience with brand/agency-side developing social media creative, editing copy, and engaging with an audience.
Required Skills:
- Extensive knowledge of social media best practices.
- Skilled in innovative storytelling across social platforms—experience in concepting, briefing, and managing social content calendars.
- Experience working with/managing agencies and internal partners.
- Ability to thrive in a fast-paced environment, comfortable adapting to changing needs of the business/social trends.
- Strong cross-functional partner known for being a team player—easy to work with, positive, motivating, and incredibly collaborative.
Preferred Skills:
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, etc.).
- Familiarity with project management tools (e.g., Asana, Trello, etc.).
ASSUMPTION: Candidates with experience in the retail or fashion industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the San Francisco Bay Area)
Benefits:
- Competitive benefits package, including medical, dental, and vision insurance.
- 401(k) plan with company match.
- Generous merchandise discount.
- Flexible work arrangements (remote work available).
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate team meetings and deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion & Apparel)
Company Size: 10,001+ employees
Founded: 1969
Company Description:
- Gap Inc. is a house of iconic brands, including Old Navy, Gap, Banana Republic, and Athleta.
- The company offers clothing, accessories, and lifestyle products for men, women, and children.
- Gap Inc. is committed to creating products and experiences that shape culture while doing right by employees, communities, and the planet.
Company Specialties:
- Fashion & Apparel
- IT/E-Commerce
- Retail
- Supply Chain
- Inventory Management
- Design & Merchandising
Company Website: jobs.gapinc.com
ASSUMPTION: Gap Inc. is a well-established company with a strong presence in the retail industry, offering a wide range of career opportunities and benefits.
📊 Role Analysis
Career Level: Mid-level Marketing Manager
Reporting Structure: This role reports directly to the Senior Manager, Brand Marketing, Athleta.
Work Arrangement: On-site with remote work available. The role requires collaboration with cross-functional teams, which may necessitate on-site presence for meetings and brainstorming sessions.
Growth Opportunities:
- Potential advancement to a Senior Marketing Manager role within the Athleta brand or other Gap Inc. brands.
- Expanding skills and expertise in social media marketing, content strategy, and cross-functional collaboration.
- Gaining experience working with creative agencies and internal partners.
ASSUMPTION: This role offers opportunities for professional growth and development within the Athleta brand and the broader Gap Inc. organization.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work available)
Office Location(s): San Francisco, California (2 Folsom) and New York, NY (55 Thomas Street)
Geographic Context:
- The San Francisco Bay Area is known for its diverse culture, vibrant tech industry, and beautiful natural surroundings.
- New York City offers a fast-paced, dynamic work environment with access to numerous cultural attractions and networking opportunities.
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate team meetings and deadlines.
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative.
- In-depth interview with the Senior Manager, Brand Marketing, Athleta, and other team members.
- Final interview with the Director, Brand Marketing, Athleta.
Key Assessment Areas:
- Creativity and innovation in social media content strategy.
- Cross-functional collaboration and communication skills.
- Adaptability and ability to thrive in a fast-paced environment.
- Understanding of social media best practices and analytics.
Application Tips:
- Highlight your experience with social media content creation, management, and analytics in your resume and cover letter.
- Demonstrate your understanding of Athleta's brand and target audience in your application materials.
- Prepare examples of your social media content strategy and creative ideas for your interviews.
ATS Keywords: Social Media, Content Strategy, Content Creation, Cross-Functional Collaboration, Brand Marketing, Marketing Manager, Athleta, Gap Inc.
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and demonstrate their understanding of Athleta's brand and target audience.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, etc.)
- Project management tools (Asana, Trello, etc.)
- Content creation and design tools (Canva, Adobe Creative Suite, etc.)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Innovate & Collaborate
- Put Our Customers First
- Embrace Diversity & Inclusion
- Do the Right Thing
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on innovation and continuous improvement
- Commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you embody Gap Inc.'s core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- How do you approach collaboration with cross-functional teams to achieve shared goals?
ASSUMPTION: Applicants should consider how their personal values and work style align with Gap Inc.'s core values and company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment.
- Balancing the needs of various stakeholders, including internal partners and external agencies.
- Adapting to changes in social media trends, algorithms, and platform features.
- Ensuring consistent brand messaging and visual identity across multiple social media channels.
ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in their previous roles and how they would approach these challenges in this position.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Marketing Manager position within other retail or fashion brands.
- However, this role is unique in its focus on the Athleta brand and its target audience of women and girls interested in fitness, wellness, and active lifestyles.
- Career paths for this role may include advancement to a Senior Marketing Manager or Brand Marketing Director position within the Athleta brand or other Gap Inc. brands.
ASSUMPTION: Applicants should research similar roles within other companies to better understand the market and competitive landscape.
📝 Sample Projects
- Developing a social media content calendar for a product launch campaign.
- Collaborating with the creative team to design and produce engaging social media graphics and videos.
- Analyzing social media analytics to inform content strategy and optimize performance.
- Managing relationships with external social media agencies to execute campaigns and projects.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them in their previous roles.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Athleta?
- What are the biggest challenges facing the Athleta brand in the social media landscape?
- How does Gap Inc. support the professional development and growth of its employees?
- What is the team structure and dynamic for the Brand Marketing team at Athleta?
- How does Gap Inc. approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and their commitment to understanding the team and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your social media content strategy and creative ideas for your interviews.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
