Brand Marketing Manager - zmrzlina Carte d´Or

📌 Core Information

🔹 Job Title: Brand Marketing Manager - zmrzlina Carte d´Or

🔹 Company: Unilever

🔹 Location: Prague, Praha, Czechia

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing a deep understanding of consumer behavior concerning the Carte d'Or brand.
• Executing marketing strategies to drive brand growth and visibility.
• Collaborating with various teams such as Trade Marketing, R&D, and Finance.
• Managing innovative projects and long-term planning.

ASSUMPTION: Since the role is with Unilever, a large corporation, it is assumed this position requires strong coordination skills across international teams and market diversity considerations.

📋 Key Responsibilities

✅ Build a comprehensive understanding of consumers related to the Carte d'Or brand.

✅ Oversee the execution of robust marketing strategies.

✅ Collaborate closely with teams in Trade Marketing, R&D, Finance, and Logistics.

✅ Develop annual brand and category plans, including financial elements.

✅ Plan brand communication and media strategies, including ATL and BTL.

✅ Maintain accountability for budget management and monthly reporting.

ASSUMPTION: The role involves strategic planning and resource allocation, which implies a need for strong leadership and decision-making skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field.

Experience: Minimum of 2-3 years of marketing experience.

Required Skills:

• Proficiency in brand management and marketing strategies.
• Strong analytical abilities for data-driven decision-making.
• Experience in project management and media planning.

Preferred Skills:

• Experience with Trade Marketing and ATL development.
• Fluency in Czech/Slovak and English.

ASSUMPTION: Preferred skills suggest a value for local market expertise and a multicultural approach in communication strategies.

💰 Compensation & Benefits

Salary Range: Not specified; competitive industry standards assumed.

Benefits:

• 30 days of annual leave.
• Performance-based annual bonus.
• Standard benefits package including Multisport card and pension contributions.

Working Hours: 40 hours per week with standard office hours.

ASSUMPTION: The compensation package aligns with the industry's competitive standards and emphasizes work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, focused on consumer goods and food products.

Company Size: 10,001+ employees, indicating a large-scale multinational organization.

Founded: 1872, showcasing a long-standing presence in the industry.

Company Description:

• Unilever is renowned for its innovative and purpose-driven business approach.
• Offers a portfolio ranging from daily staples to luxury and indulgent items.
• Consistently emphasizes diversity, equity, and inclusion in its operations.

Company Specialties:

• Consumer Goods
• Innovation
• Sustainability

Company Website: http://www.unilever.com

ASSUMPTION: The company's commitment to sustainability and innovation suggests a progressive work environment supportive of growth and development.

📊 Role Analysis

Career Level: Mid-level management, ideal for candidates seeking to leverage and expand their existing marketing expertise.

Reporting Structure: Reports typically to senior management within regional marketing teams.

Work Arrangement: Primarily on-site, suggesting a collaborative and interactive work culture.

Growth Opportunities:

• Potential for career progression within Unilever's global brands.
• Opportunities to lead strategic projects in international markets.
• Engagement in innovation and product development initiatives.

ASSUMPTION: The role offers substantial opportunities for professional development, particularly for those interested in a global marketing career path.

🌍 Location & Work Environment

Office Type: Modern corporate office with dynamic and multicultural teams.

Office Location(s): Prague, Czechia, a hub renowned for its cultural richness and economic growth.

Geographic Context:

• Located in a central European city, enhancing connectivity and market access.
• Part of a thriving economic region with a strong focus on business development.
• Offers a vibrant and historically rich living experience.

Work Schedule: Standard 40-hour workweek, with clarity on project priorities.

ASSUMPTION: The location and work environment highlight a balance between professional engagement and cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Initial screening and resume review.
• First-round interviews focused on experience and cultural fit.
• Final interviews emphasizing technical skills and strategic thinking.

Key Assessment Areas:

• Brand management and strategic vision.
• Analytical problem-solving capabilities.
• Interpersonal and collaborative skills.

Application Tips:

• Highlight innovation and project leadership experiences.
• Demonstrate alignment with Unilever's commitment to sustainability.
• Emphasize fluency in multiple languages relevant to market regions.

ATS Keywords: Brand Management, Consumer Understanding, Marketing Strategy, Customer Focus, Innovation Management.

ASSUMPTION: Candidates should focus on illustrating both technical expertise and alignment with Unilever's values to succeed in the interview process.

🛠️ Tools & Technologies

• Marketing analytics platforms (e.g., Google Analytics)
• Brand management software
• Digital collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The role likely requires proficiency in widely-used marketing tools and platforms critical for effective brand management.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion
• Commitment to sustainability
• Innovation and continuous improvement

Work Style:

• Collaborative team environment
• Encouragement of innovative ideas
• Focus on strategic and sustainable growth

Self-Assessment Questions:

• How do I align with Unilever's values of sustainability and diversity?
• What innovative strategies have I implemented in past roles?
• Am I comfortable working in a multicultural and diverse team?

ASSUMPTION: Candidates should reflect on their personal values and work style to ensure they align with the company's culture and strategic goals.

⚠️ Potential Challenges

• Managing brand presence across diverse international markets
• Balancing strategic priorities with on-the-ground execution
• Navigating a competitive market with innovative solutions
• Adapting to corporate changes and new directions

ASSUMPTION: Prospective candidates should be prepared for a dynamic role with evolving responsibilities and the need for quick adaptability.

📈 Similar Roles Comparison

• Roles in other large FMCG companies involve similar strategic responsibilities.
• This position might offer broader international exposure compared to local startup brands.
• Competitive roles frequently demand similar levels of experience and expertise.

ASSUMPTION: The role at Unilever has unique advantages, such as diverse brand management and innovative strategy development opportunities.

📝 Sample Projects

• Launch of a new flavor under the Carte d'Or brand with targeted marketing strategies.
• Collaboration on a sustainability initiative linking Unilever's consumption footprint with consumer buying patterns.
• Development of a digital marketing campaign integrating media and PR strategies.

ASSUMPTION: The role likely entails projects that combine innovative marketing techniques with Unilever's sustainability goals.

❓ Key Questions to Ask During Interview

• What are the key performance metrics for this role?
• How does the team incorporate sustainability into its brand strategies?
• What are the main challenges faced by the Carte d'Or brand in the Czech market?
• How is feedback from international markets integrated into marketing strategies?
• What is the team’s vision for brand innovation in the next year?

ASSUMPTION: These questions are designed to demonstrate a candidate's strategic thinking and alignment with Unilever's corporate objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Unilever's career page
• Ensure your CV is updated with relevant marketing experiences.
• Prepare a cover letter that aligns your values with Unilever's mission.
• Include any notable project highlights or achievements.
• Follow up with the recruitment contact about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.