📌 Core Information
🔹 Job Title: Brand Marketing Operations Specialist
🔹 Company: Ferguson
🔹 Location: Newport News, VA (Remote/Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Intermediate (3-6 years)
🔹 Remote Status: Hybrid (Remote within the United States or on-site in Newport News, VA)
🚀 Job Overview
Key aspects of this role include:
- Supporting brand standards and operational processes to ensure consistency across Ferguson’s brand ecosystem
- Maintaining brand platforms and managing resources to optimize user experience
- Collaborating cross-functionally with internal stakeholders to ensure efficient access to and use of brand resources
- Reviewing creative assets and marketing materials for alignment with established brand standards
- Assisting with internal projects and brand transition efforts by gathering assets and supporting rollout timelines
ASSUMPTION: This role requires a balance of operational tasks and creative problem-solving, with a focus on maintaining brand consistency and supporting internal teams.
📋 Key Responsibilities
✅ Maintaining and updating brand tools and platforms such as Brand Connect, Templafy, Bynder, Brand on Demand, Monotype, Adobe Workfront, and others
✅ Uploading, prioritizing, and auditing digital assets, templates, and brand collateral to ensure accuracy and ease of access for end users
✅ Assisting in building and updating platform taxonomy/navigation to optimize user experience
✅ Troubleshooting and responding to internal inquiries related to access, permissions, and brand resource use
✅ Reviewing creative assets and marketing materials for alignment with established brand standards under the guidance of the Brand Operations & Governance Manager
✅ Supporting the creation and editing of basic templates and documents to ensure consistency in tone, messaging, and visual identity
✅ Helping monitor brand resource usage and flagging potential inconsistencies for further review
✅ Assisting in preparing internal communications and training materials that promote the adoption of brand tools and platforms
✅ Helping organize and support brand onboarding, tutorials, and enablement efforts for associates across departments
✅ Coordinating day-to-day activities related to Ferguson’s branded merchandise and promotional programs
✅ Ensuring compliance with logo usage and brand standards on all items
✅ Maintaining accurate documentation of processes, updates, and brand-related FAQs to support knowledge sharing across the team
✅ Assisting with internal projects and brand transition efforts by gathering assets, updating templates, and supporting rollout timelines
✅ Collaborating cross-functionally with internal stakeholders to ensure efficient access to and use of brand resources
✅ Assisting with the development and maintenance of platform reporting, including custom reports, troubleshooting and support tickets
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work effectively in a fast-paced environment with multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business administration, communications, or a related field
Experience: 3-6 years of experience in brand operations or marketing support
Required Skills:
- Familiarity with brand management systems, digital asset management platforms, data visualization or template tools (e.g., Bynder, Templafy, Adobe Creative Suite, SharePoint, Workfront, PowerBI, etc.)
- Strong attention to detail and organizational skills
- Excellent communication skills and a collaborative working style
- Comfortable working in a fast-paced environment with multiple priorities
Preferred Skills:
- Experience in branded merchandise or vendor coordination
- Experience working with AI tools
- Experience working with cross-functional teams and external vendors/agencies
ASSUMPTION: While a bachelor's degree is required, equivalent practical experience in brand operations or marketing support may be considered.
💰 Compensation & Benefits
Salary Range: $3,600 - $5,866.30 (Monthly)
Benefits:
- Health, dental, and vision insurance
- Paid time off
- Life insurance
- 401(k) with company match
- Mental health coverage
- Gender affirming and family building benefits
- Paid parental leave
- Associate discounts
- Community involvement opportunities
Working Hours: Full-time, East Coast working hours (8:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Ferguson also offers a comprehensive benefits package to support the well-being of its associates.
📌 Applicant Insights
🔍 Company Context
Industry: Ferguson is a leading wholesale distributor of plumbing and HVAC equipment, as well as a provider of related products and services. They serve a diverse range of customers, from contractors to large-scale commercial operations.
Company Size: Ferguson is a large enterprise with approximately 36,000 associates across 1,700 locations in the United States, Canada, Puerto Rico, Mexico, and the Caribbean.
Founded: Ferguson was founded in 1953 and is headquartered in Newport News, Virginia.
Company Description:
- Ferguson is committed to providing world-class products and services to its customers, who help transform the world we live in
- The company offers a wide range of solutions, including plumbing, HVAC, industrial, and commercial MRO products, as well as eCommerce and retail services
- Ferguson is part of Ferguson Enterprises Inc., which serves customers in all 50 states, Canada, Puerto Rico, Mexico, and the Caribbean
Company Specialties:
- Plumbing / PVF
- HVAC Equipment
- Commercial MRO
- Waterworks
- Fire & Fabrication
- eCommerce
- Industrial
- Facilities Supply
- Wholesale Distribution
- Retail
- B2C
Company Website: Ferguson.com
ASSUMPTION: Ferguson's size and industry experience provide a stable and well-resourced environment for employees, with opportunities for growth and development.
📊 Role Analysis
Career Level: This role is an intermediate-level position within the marketing department, requiring a balance of operational tasks and creative problem-solving.
Reporting Structure: The Brand Marketing Operations Specialist reports directly to the Brand Operations & Governance Manager.
Work Arrangement: This role is approved to be either Remote within the United States or Hybrid for associates in Newport News, VA, with East Coast working hours.
Growth Opportunities:
- Potential advancement to a senior-level role within the brand operations team
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Access to training and development resources to support career growth
ASSUMPTION: Ferguson's large size and diverse customer base offer numerous growth opportunities for motivated employees.
🌍 Location & Work Environment
Office Type: Ferguson's headquarters in Newport News, VA, offers a modern, collaborative work environment with on-site amenities.
Office Location(s): 751 Lakefront Commons, Newport News, VA 23606, US
Geographic Context:
- Newport News is located in the Hampton Roads metropolitan area of Virginia, with a population of approximately 180,000
- The area offers a mix of urban and suburban living, with access to beaches, historical sites, and cultural attractions
- Newport News is home to several major employers, including the U.S. Navy Yard and various manufacturing and distribution facilities
Work Schedule: Full-time, East Coast working hours (8:00 AM - 5:00 PM), with flexibility for remote workers
ASSUMPTION: Ferguson's hybrid work arrangement offers employees the flexibility to balance on-site collaboration with remote work, depending on their preferences and the needs of the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Brand Operations & Governance Manager and a member of the marketing team
- Final interview with the Director of Brand Marketing
- Background check and offer extension
Key Assessment Areas:
- Brand management knowledge and experience
- Proficiency with relevant tools and platforms
- Communication and collaboration skills
- Problem-solving abilities and attention to detail
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on brand management, digital asset management, and project management
- Tailor your cover letter to demonstrate your understanding of Ferguson's business and the role's requirements
- Prepare examples of your work that showcase your ability to maintain brand consistency and support internal teams
- Research Ferguson's brand guidelines and be prepared to discuss your approach to maintaining brand standards
ATS Keywords: Brand management, digital asset management, project management, brand operations, marketing support, brand guidelines, brand consistency, cross-functional collaboration, internal communication, training materials, brand onboarding, branded merchandise, promotional programs
ASSUMPTION: Ferguson's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's brand and values.
🛠️ Tools & Technologies
- Brand management systems (e.g., Brand Connect)
- Digital asset management platforms (e.g., Bynder, Templafy)
- Data visualization or template tools (e.g., Adobe Creative Suite, Workfront, PowerBI)
- Project management software (e.g., Asana, Jira, Trello)
- Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Ferguson uses a variety of tools and technologies to support its brand management and marketing operations, with a focus on streamlining workflows and enhancing collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Ferguson prioritizes understanding and meeting the needs of its diverse customer base
- Integrity: The company upholds high ethical standards and conducts business with honesty and transparency
- Collaboration: Ferguson fosters a culture of teamwork and cross-functional collaboration to drive success
Work Style:
- Ferguson offers a hybrid work arrangement, providing employees with the flexibility to balance on-site collaboration with remote work
- The company values a healthy work-life balance and offers resources to support the well-being of its associates
- Ferguson's work environment is fast-paced and dynamic, with a focus on continuous improvement and innovation
Self-Assessment Questions:
- Do you have experience working with brand management systems and digital asset management platforms?
- Are you comfortable working in a fast-paced environment with multiple priorities?
- Do you have strong attention to detail and excellent communication skills?
- Are you comfortable working remotely and collaborating with on-site teams?
- Do you share Ferguson's commitment to customer-centricity, integrity, and collaboration?
ASSUMPTION: Ferguson's culture values employees who are adaptable, collaborative, and committed to delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing remote work and on-site collaboration effectively
- Adapting to changes in brand guidelines and tools
- Ensuring brand consistency across a diverse range of marketing materials and channels
- Navigating a large organization with multiple departments and stakeholders
ASSUMPTION: Ferguson's size and complexity may present unique challenges, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Brand Marketing Operations Specialist vs. Brand Manager: The Brand Marketing Operations Specialist focuses more on the maintenance and optimization of brand tools and resources, while the Brand Manager is responsible for strategic brand development and management
- Industry-specific context: Ferguson's role is focused on the wholesale distribution industry, which has unique branding and marketing requirements compared to other industries
- Career path comparison: This role can serve as a stepping stone to more senior-level positions within the brand operations team or marketing department
ASSUMPTION: While this role shares some similarities with other brand marketing positions, its focus on operational tasks and support for internal teams sets it apart.
📝 Sample Projects
- Updating brand guidelines and templates to reflect a rebranding initiative
- Streamlining the brand resource request and approval process to improve efficiency
- Developing and delivering brand onboarding training sessions for new employees
- Collaborating with external vendors to create and distribute branded merchandise and promotional materials
- Assisting with the migration of brand assets and resources to a new digital asset management platform
ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities associated with the Brand Marketing Operations Specialist role at Ferguson.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for brand resource requests and approvals?
- How does Ferguson support the professional development of its brand operations team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ferguson measure the success and impact of its brand marketing efforts?
- What is the team structure and dynamic within the brand operations department?
ASSUMPTION: Asking these questions can help you better understand the role's day-to-day responsibilities, Ferguson's brand management approach, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, with a focus on brand management, digital asset management, and project management
- Write a cover letter that demonstrates your understanding of Ferguson's business and the role's requirements
- Prepare examples of your work that showcase your ability to maintain brand consistency and support internal teams
- Research Ferguson's brand guidelines and be prepared to discuss your approach to maintaining brand standards
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
