📌 Core Information
🔹 Job Title: Brand Marketing Specialist
🔹 Company: Tenengroup Ltd.
🔹 Location: Remote (Telecommute)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leading and elevating MYKA's brand presence across social platforms, PR, and influencer marketing
- Creating engaging content and building a community around the brand
- Collaborating with cross-functional teams to drive brand awareness and engagement
- Analyzing performance metrics to optimize content and campaigns
ASSUMPTION: This role requires a strong creative background and familiarity with social media tools. The ideal candidate will have a deep understanding of digital culture and trends.
📋 Key Responsibilities
✅ Own and manage MYKA’s social media presence across Instagram, TikTok, and Pinterest—from strategy to execution
✅ Create scroll-stopping content (posts, stories, reels, videos) that aligns with our brand voice, aesthetic, and trends
✅ Build and nurture relationships with influencers to drive authentic brand awareness and engagement
✅ Lead PR initiatives, including media outreach, securing coverage, and identifying exciting partnership opportunities
✅ Engage with our growing global community by responding to comments, DMs, and customer feedback
✅ Monitor performance metrics and turn insights into actionable ideas to constantly optimize our content and campaigns
ASSUMPTION: This role requires strong multitasking skills and the ability to thrive in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of hands-on experience in social media, PR, or influencer marketing—preferably in fashion, lifestyle, or global consumer brands
Required Skills:
- Highly creative with a strong visual sense, love for storytelling, and a deep understanding of social trends and culture
- Skilled in content creation, with a keen eye for aesthetics and brand consistency
- Confident working with tools like Meta Business Suite, TikTok Analytics, and Google Analytics
- Self-starter who thrives in a fast-paced environment, multitasks with ease, and brings fresh ideas to the table
Preferred Skills:
- Basic design/video editing skills (Canva, CapCut, Adobe Express, etc.)
ASSUMPTION: Candidates with experience in the fashion or lifestyle sectors and familiarity with social media tools will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level marketing roles in remote positions)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and company holidays
- Flexible work hours
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in remote positions. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Tenengroup Ltd. operates in the Technology, Information, and Internet industry, specializing in online retail, optimizing online business, internet merchandising, and e-commerce.
Company Size: Tenengroup Ltd. has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tenengroup Ltd. was founded in 2007, with over a decade of experience in the e-commerce industry.
Company Description:
- Tenengroup Ltd. is a continually growing international e-commerce company with markets throughout North and South America, Europe, Australia, and Asia.
- The company specializes in the development, marketing, manufacturing, and exporting of a large selection of custom-made goods and services.
- Tenengroup Ltd. strives to stay on top of the online marketing game by partnering with brands like Google, Facebook, and Amazon to increase website brand exposure and visitor traffic.
Company Specialties:
- Online Retail
- Optimizing Online Business
- Internet Merchandising
- E-commerce
Company Website: http://www.tenengroup.com/
ASSUMPTION: Tenengroup Ltd.'s extensive global presence and experience in e-commerce provide a strong foundation for the Brand Marketing Specialist role.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Brand Marketing Specialist will report directly to the Marketing Manager.
Work Arrangement: This role is fully remote, allowing for flexible work arrangements and a global talent pool.
Growth Opportunities:
- Potential career progression into senior marketing roles within the company
- Opportunities to work on diverse brands and products within the Tenengroup Ltd. portfolio
- Chances to develop skills in cross-functional areas, such as PR, influencer marketing, and content creation
ASSUMPTION: The remote nature of this role offers opportunities for career growth and exposure to diverse brands and products within the Tenengroup Ltd. portfolio.
🌍 Location & Work Environment
Office Type: Fully Remote (No physical office required)
Office Location(s): N/A (Remote work from anywhere)
Geographic Context:
- Tenengroup Ltd. has a global presence, with markets throughout North and South America, Europe, Australia, and Asia.
- The remote nature of this role allows for a diverse and global talent pool.
- Applicants should be comfortable working in a remote, virtual team environment.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The fully remote nature of this role requires strong communication skills and the ability to work independently in a virtual team environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Virtual interview with the Marketing Manager
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Creativity and visual storytelling skills
- Understanding of social media trends and culture
- Ability to multitask and thrive in a fast-paced environment
- Familiarity with social media tools and analytics
- Alignment with Tenengroup Ltd.'s company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your creativity and visual storytelling skills through a portfolio or examples of your work
- Demonstrate your understanding of social media trends and culture in your application materials
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Social Media Management, Content Creation, Influencer Marketing, Public Relations, Community Engagement, Performance Metrics Analysis, Visual Storytelling, Trend Analysis, Brand Consistency, Digital Culture, Fast-paced Environment, Multitasking, Design Skills, Video Editing, Aesthetic Sense, Customer Feedback Response
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their skills and experiences in the required areas.
🛠️ Tools & Technologies
- Meta Business Suite
- TikTok Analytics
- Google Analytics
- Canva, CapCut, or Adobe Express (for design and video editing)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Applicants should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Accountability
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on performance metrics
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and cultural shifts?
- Can you provide an example of a time when you created engaging content that resonated with your audience?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Applicants should assess their alignment with Tenengroup Ltd.'s company values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Adapting to a fast-paced, dynamic work environment
- Building and maintaining relationships with influencers and industry contacts
- Monitoring and analyzing performance metrics to optimize content and campaigns
- Working independently in a remote, virtual team environment
ASSUMPTION: Applicants should be prepared to address these potential challenges in their application materials and interviews.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Marketing Specialist, but with a stronger focus on influencer marketing and PR initiatives.
- In comparison to other marketing roles, this position requires a unique blend of creativity, analytical skills, and strong communication abilities.
- Career progression in this role could lead to senior marketing positions within the company, such as Marketing Manager or Director.
ASSUMPTION: Applicants should research similar roles and marketing trends to better understand the competitive landscape and prepare for their application and interviews.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line
- Building and maintaining relationships with influencers to drive brand awareness and engagement
- Analyzing performance metrics to optimize content and campaigns, and presenting findings to the marketing team
ASSUMPTION: Applicants should be prepared to discuss their experience with these types of projects and provide specific examples of their work.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- How does Tenengroup Ltd. support the growth and development of its marketing team members?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does Tenengroup Ltd. measure the success of its marketing campaigns, and how will this role contribute to those metrics?
- What is the company's approach to work-life balance, especially for remote team members?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their ability to think critically about the position and its responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your work that showcase your creativity and visual storytelling skills
- Prepare thoughtful questions about the role, team, and company to ask during the interview
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
