📌 Core Information
🔹 Job Title: Brand Marketing Specialist
🔹 Company: Roots
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting go-to-market execution for brand campaigns
- Leading retailtainment strategies to enhance in-store experiences
- Managing project timelines and collaborating with cross-functional teams
- Monitoring campaign performance and providing actionable insights
ASSUMPTION: This role requires a high level of organization, adaptability, and strong communication skills to manage multiple projects and collaborate effectively with various teams.
📋 Key Responsibilities
✅ Supporting Go-To-Market Execution:
- Develop workbacks, schedule deadlines, and maintain marketing calendars
- Collaborate with cross-functional channels for cohesive campaign presentation
- Review campaign assets for consistency and brand alignment
- Monitor campaign performance and provide actionable insights
- Contribute to post-mortem development for large campaigns
✅ Leading Retailtainment Execution:
- Manage in-store event logistics, vendor coordination, staffing, and budget tracking
- Develop event toolkits and resources for retail teams
- Oversee event performance measurement and provide insights for future improvements
✅ Business Support:
- Prepare presentations, reports, and materials for internal and external stakeholders
- Assist with management and execution of administrative tasks
ASSUMPTION: The Brand Marketing Specialist will be expected to work closely with various teams and adapt to changing demands in a fast-paced environment.
🎯 Required Qualifications
Education: Degree in Marketing, Business Administration, or a related field
Experience: 2-5 years in Brand Marketing, Event Coordination, or experiential marketing, preferably in apparel, CPG, or communications agency
Required Skills:
- Exceptional time management, project management, and organizational skills
- Strong verbal and written communication abilities
- Exceptional teamwork and collaboration skills with a proactive and flexible attitude
- Passion for fashion, retail, and the outdoors (asset)
Preferred Skills:
- Bilingualism (French/English)
- Experience with project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates with experience in the apparel or CPG industry and proficiency in project management tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Marketing Specialist with 2-5 years of experience in Toronto, the estimated salary range is CAD 65,000 - CAD 85,000 per year.
Benefits:
- Competitive health, dental, and vision benefits
- Retirement savings plan with company match
- Employee discount on Roots products
- Flexible work arrangements and remote work options
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM. Occasional evenings and weekends may be required for events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Roots is a leading lifestyle brand in the retail apparel and fashion industry, known for its premium leather goods, apparel, and accessories.
Company Size: Roots has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Roots was founded in 1973 and has since expanded to over 120 retail locations in Canada, the United States, and Asia.
Company Description:
- Roots is more than just a brand; it is a culture and lifestyle inspired by the open air.
- The company celebrates its heritage and authenticity, with a focus on quality and integrity.
- Roots offers a team-oriented work environment where employees can stretch their boundaries, learn new experiences, and continue to grow.
Company Specialties:
- Retail
- Clothing
- Handbags
- Shoes
- Leather
- Sweats
Company Website: http://www.roots.com
ASSUMPTION: Roots' focus on quality, integrity, and employee growth makes it an attractive employer in the retail apparel industry.
📊 Role Analysis
Career Level: The Brand Marketing Specialist role is an intermediate-level position, requiring 2-5 years of experience in brand marketing or event coordination.
Reporting Structure: This role reports directly to the Brand Manager and collaborates with various cross-functional teams, including retail, e-commerce, and creative.
Work Arrangement: This is an on-site position based in Toronto, with occasional remote work and flexible hours for events.
Growth Opportunities:
- Progression to a Senior Brand Marketing Specialist or Brand Manager role
- Expanding responsibilities within the marketing department
- Cross-functional opportunities within the retail, e-commerce, or creative teams
ASSUMPTION: Roots' mid-sized company structure provides ample opportunities for career growth and development within the marketing department and across other teams.
🌍 Location & Work Environment
Office Type: Roots' Toronto office is a modern, collaborative workspace with an open-concept design, fostering teamwork and communication.
Office Location(s): 1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene.
- The office is located in the Liberty Village neighborhood, offering easy access to public transportation, restaurants, and shops.
- Toronto experiences four distinct seasons, with cold winters and warm summers.
Work Schedule: The standard workweek is Monday to Friday, with occasional evenings and weekends required for events.
ASSUMPTION: The Brand Marketing Specialist role may involve working non-standard hours for events, requiring flexibility and adaptability.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Brand Manager and a cross-functional team member
- Final interview with the Director of Marketing
Key Assessment Areas:
- Problem-solving skills and adaptability
- Communication and collaboration abilities
- Project management and organizational skills
- Cultural fit and alignment with Roots' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your passion for fashion, retail, and the outdoors in your application materials.
- Prepare examples of your project management and event coordination experiences to discuss during the interview.
- Research Roots' brand, values, and company culture to show your enthusiasm and alignment with the organization.
ATS Keywords: Brand Marketing, Event Coordination, Project Management, Time Management, Organizational Skills, Communication Skills, Teamwork, Collaboration, Retail, Fashion, Outdoor, Growth Mindset, Customer Engagement
ASSUMPTION: Roots' application process may vary depending on the specific role and candidate pool, but generally follows a structured interview process with a focus on cultural fit and relevant skills.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Event planning and management software (e.g., Eventbrite, Cvent)
ASSUMPTION: Familiarity with project management tools and event planning software is beneficial for this role, but not always required.
👔 Cultural Fit Considerations
Company Values:
- Quality and Integrity
- Authenticity and Heritage
- Teamwork and Collaboration
- Growth and Learning
Work Style:
- Adaptable and flexible
- Proactive and detail-oriented
- Collaborative and team-focused
- Passionate about the brand and products
Self-Assessment Questions:
- How do you embody Roots' values in your daily work?
- Describe a time when you had to adapt to changing demands in a fast-paced environment.
- How do you approach problem-solving and decision-making in a team setting?
ASSUMPTION: Roots' company culture emphasizes quality, integrity, and teamwork, with a focus on growth and learning for employees.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changing demands and priorities
- Collaborating effectively with cross-functional teams
- Occasional non-standard work hours for events
- Working in a dynamic and sometimes unpredictable retail environment
ASSUMPTION: The Brand Marketing Specialist role may present challenges related to time management, adaptability, and collaboration, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to a Brand Manager role, this position has a more tactical focus on campaign execution and event coordination.
- In the retail apparel industry, this role may differ from similar positions in other sectors, such as consumer packaged goods or technology, in terms of product focus and marketing channels.
- Career progression from this role could lead to a Senior Brand Marketing Specialist or Brand Manager position, with expanded responsibilities and strategic decision-making.
ASSUMPTION: While this role shares similarities with other brand marketing positions, its focus on retailtainment and event coordination sets it apart within the retail apparel industry.
📝 Sample Projects
- Planning and executing a seasonal in-store event to drive customer engagement and sales
- Collaborating with the creative team to develop on-brand campaign assets for a product launch
- Managing the marketing calendar for a quarter, ensuring all campaigns are on track and aligned with brand guidelines
ASSUMPTION: Sample projects for this role should demonstrate the candidate's ability to manage multiple projects, collaborate effectively with cross-functional teams, and adapt to changing demands.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for Roots?
- Can you describe a typical day or week in this position?
- How does Roots foster a culture of growth and learning for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Roots approach collaboration and communication between marketing and other departments?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates the candidate's interest in the role and engagement with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your project management and event coordination experiences to discuss during the interview.
- Research Roots' brand, values, and company culture to show your enthusiasm and alignment with the organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
