- Developing and executing brand positioning, messaging, and storytelling initiatives
- Crafting compelling brand narratives and thought leadership content
- Managing multi-channel brand marketing campaigns and demand generation initiatives
- Collaborating with cross-functional teams to ensure messaging alignment across all touchpoints
*ASSUMPTION: This role requires a strong understanding of brand marketing, storytelling, and value proposition development, as well as experience with integrated marketing campaigns.*
**📋 Key Responsibilities**
- **Brand Messaging & Positioning**
- Assist in the execution of brand positioning, messaging, and storytelling initiatives
- Craft compelling brand narratives that differentiate Sphera in the market and align with customer needs
- Partner with product marketing, sales, and leadership teams to ensure messaging alignment across all touchpoints
- **Content Marketing & Thought Leadership**
- Create and oversee strategic content marketing initiatives, including blog posts, white papers, e-books, case studies, and video scripts
- Work with subject-matter experts to develop thought leadership content that positions Sphera as an industry authority
- Assist in managing multi-channel brand marketing campaigns, including digital, social media, and email marketing efforts
- **Campaign Strategy**
- Support the creation of multi-channel marketing campaigns, including digital, social media, PR, and email marketing
- Leverage customer insights and data analytics to optimize brand campaigns and improve engagement
- **Marketing Communications & Brand Awareness**
- Support corporate branding initiatives, including website content, PR messaging, and executive communications
- Support the development and execution of brand and content marketing communications plans, ensuring alignment with Sphera’s brand voice and objectives
- Ensure brand consistency across all marketing materials, campaigns, and digital assets
- **Cross-Functional Collaboration**
- Work closely with sales, product marketing, and digital marketing teams to align messaging and branding efforts with business objectives
- Partner with external agencies, designers, and writers to execute high-quality marketing materials
- Support internal brand training initiatives to ensure a unified brand voice across departments
*ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various internal and external stakeholders.*
**🎯 Required Qualifications**
- **Education:**
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
- **Experience:**
- 5+ years of marketing experience, preferably in B2B, SaaS, sustainability, ESG, or risk management industries
- **Required Skills:**
- Strong writing and communication skills with experience in content creation, marketing campaigns, and messaging development
- Ability to craft compelling brand narratives and assist in developing marketing materials that resonate with target audiences
- Proven ability to develop and execute marketing strategies in an international business environment
- Experience developing brand messaging, value propositions, and storytelling frameworks
- Excellent project management skills with the ability to manage multiple initiatives simultaneously
- Strong attention to detail and ability to collaborate across departments and with senior stakeholders
- Proficiency in Microsoft Word and PowerPoint for content development and presentation creation
- **Preferred Skills:**
- Familiarity with basic design tools or principles, enhancing visual storytelling and content presentation
- Additional certifications in content marketing, digital marketing, or brand strategy
*ASSUMPTION: While not explicitly stated, having experience in the sustainability or ESG sector would be beneficial for this role.*
**💰 Compensation & Benefits**
- **Salary Range:** $85,000 - $120,000 USD (Based on industry standards for a Marketing Specialist with 5-10 years of experience in the B2B/SaaS sector)
- *ASSUMPTION: The salary range is an estimate based on market data for similar roles in the B2B/SaaS industry. Actual compensation may vary based on experience and performance.*
- **Benefits:**
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- **Working Hours:** Full-time, remote work available
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety, and sustainability. They operate in the IT Services and IT Consulting industry.
- **Company Size:** Sphera has 1,001-5,000 employees, making it a mid-sized to large organization.
- **Founded:** Sphera was founded in 1990 and is headquartered in Chicago, Illinois, with additional offices worldwide.
- **Company Description:** Sphera creates a safer, more sustainable, and productive world by providing integrated sustainability and operational risk management solutions. They help organizations navigate complex regulatory landscapes while driving long-term business success.
- **Company Specialties:** Integrated Risk Management, Environment, Health, Safety & Sustainability (EHS&S), Operational Risk Management (ORM), Product Stewardship, Sustainability Consulting, Risk Management, EHS Software, Risk Management Software, Corporate Sustainability, Risk Assessment, Chemical Management, Product Compliance, Product Sustainability, Health & Safety Management, Control of Work, Master Data Management, Regulatory Compliance, Environmental Accounting, ESG, Carbon Accounting, Supply Chain Risk Management, Operational ESG, Process Safety Management (PSM), Sustainability Reporting, Supply Chain Transparency, and Supply Chain Sustainability.
**📊 Role Analysis**
- **Career Level:** This role is a mid-level marketing position, ideal for candidates with 5-10 years of experience in brand marketing, content marketing, demand generation, and marketing communications.
- **Reporting Structure:** The Brand Marketing Specialist will report directly to the Senior Marketing Manager.
- **Work Arrangement:** This role offers a hybrid or remote work arrangement, with flexibility for the right candidate.
- **Growth Opportunities:** With Sphera's expanding team and global presence, there are ample opportunities for career growth and development within the marketing department and the organization as a whole.
*ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on a global scale and contribute to Sphera's mission of creating a safer, more sustainable, and productive world.*
**🌍 Location & Work Environment**
- **Office Type:** Remote work available, with occasional on-site meetings and events
- **Office Location(s):** GB Remote, with additional offices in Chicago, Nashville, Houston, Salt Lake City, Montreal, Toronto, Warwick, Stuttgart, Bangalore, Dubai, Berlin, Ravenna, Tokyo, Victoria, and Dresden
- **Geographic Context:** GB Remote allows for a flexible work-life balance and the opportunity to work from anywhere in the UK or remotely.
- **Work Schedule:** Full-time, with a standard workweek of 40 hours, Monday through Friday
*ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration with the team.*
**💼 Interview & Application Insights**
- **Typical Process:**
1. Online application submission
2. Phone or video screen with the HR team
3. In-depth behavioral and skills-based interview with the hiring manager and/or team members
4. Final interview with the Senior Marketing Manager or another senior leader
5. Background check and offer extension
- **Key Assessment Areas:**
1. Brand marketing and content creation skills
2. Ability to work collaboratively and manage multiple projects simultaneously
3. Strategic thinking and creative problem-solving
4. Alignment with Sphera's mission, values, and company culture
- **Application Tips:**
1. Tailor your resume and cover letter to highlight your brand marketing, content creation, and campaign management experience
2. Include relevant metrics and achievements from previous roles to demonstrate your impact and potential value to Sphera
3. Showcase your understanding of Sphera's mission and how your skills and experience align with the company's goals
*ASSUMPTION: Sphera's hiring process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, global environment.*
**🛠️ Tools & Technologies**
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Content management systems (e.g., WordPress, Drupal)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello, Jira)
*ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Sphera provides training and support to help employees develop the skills they need to succeed.*
**👔 Cultural Fit Considerations**
- **Company Values:** Sphera's core values include Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values guide Sphera's approach to work and interactions with clients, partners, and employees.
- **Work Style:** Sphera's work environment is fast-paced, collaborative, and dynamic. Employees are expected to be self-motivated, results-driven, and able to manage multiple projects simultaneously. A strong focus on teamwork and cross-functional collaboration is essential for success in this role.
- **Self-Assessment Questions:**
1. How do your personal values align with Sphera's core values, and how have you demonstrated these values in previous roles?
2. Describe a time when you had to manage multiple projects simultaneously. How did you prioritize your workload, and what was the outcome?
3. How do you approach learning new tools or technologies, and how have you applied this skill in previous roles?
*ASSUMPTION: Candidates who demonstrate a strong fit with Sphera's values and work style will be more likely to succeed in this role and contribute to the company's mission.*
**⚠️ Potential Challenges**
- **Role-Specific Challenges:**
- Balancing multiple projects and deadlines simultaneously
- Collaborating effectively with remote team members and stakeholders
- Adapting to a fast-paced, global work environment
- **Company-Specific Challenges:**
- Working in a mid-sized to large organization with a complex, global structure
- Navigating a rapidly expanding team and evolving priorities
- Maintaining brand consistency across multiple channels and regions
- **Industry-Specific Challenges:**
- Keeping up with regulatory changes and industry trends in the sustainability and ESG sectors
- Demonstrating a strong understanding of Sphera's unique value proposition and competitive landscape
*ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow in a dynamic environment.*
**📈 Similar Roles Comparison**
- **Role Differentiation:** Unlike other brand marketing roles, this position focuses on developing and executing brand positioning, messaging, and storytelling initiatives for a global enterprise software and services company in the sustainability and ESG sectors.
- **Industry-Specific Context:** This role requires a strong understanding of the sustainability, ESG, and risk management industries, as well as the unique challenges and opportunities faced by organizations operating in these sectors.
- **Career Path Comparison:** This role offers a clear path for career growth and development within the marketing department and the organization as a whole. With Sphera's expanding team and global presence, there are ample opportunities for advancement and increased responsibility.
*ASSUMPTION: This role provides a unique opportunity for a brand marketing professional to make a significant impact on a global scale and contribute to Sphera's mission of creating a safer, more sustainable, and productive world.*
**📝 Sample Projects**
- Developing and executing a global brand awareness campaign to launch Sphera's new ESG reporting platform
- Creating a comprehensive content marketing strategy to position Sphera as a thought leader in the sustainability and ESG sectors
- Collaborating with the product marketing team to develop and launch a targeted demand generation campaign for Sphera's operational risk management software
*ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for the Brand Marketing Specialist role at Sphera.*
**❓ Key Questions to Ask During Interview**
1. Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
2. How does Sphera support the professional development and growth of its marketing team members?
3. What are the key priorities for this role in the first 30, 60, and 90 days?
4. How does Sphera measure the success of its brand marketing initiatives, and what metrics are most important for this role?
5. What are the biggest challenges facing the marketing department in the next 1-2 years, and how can this role contribute to addressing them?
*ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's long-term success.*
**📌 Next Steps for Applicants**
To apply for this position:
1. Submit your application through [this link](https://sphera.wd1.myworkdayjobs.com/careers/job/GB-Remote/Brand-Marketing-Specialist_R104706).
2. Tailor your resume and cover letter to highlight your brand marketing, content creation, and campaign management experience, as well as your understanding of Sphera's mission and values.
3. Prepare examples of your brand narratives, content marketing initiatives, and campaign management successes to showcase your skills and accomplishments.
4. Follow up with Sphera's HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
5. If selected for an interview, be prepared to discuss your brand marketing experience, strategic thinking, and ability to collaborate effectively with cross-functional teams.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
