Brand Marketing Strategist

📌 Core Information

🔹 Job Title: Brand Marketing Strategist

🔹 Company: Lyra Collective

🔹 Location: New York, NY

🔹 Job Type: Full-time

🔹 Category: Retail

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand and content strategies across multiple channels to drive reach, engagement, and brand storytelling
• Managing the brand marketing calendar and social content strategy for Family brands (Natemia, Lusso Gear, Leashboss)
• Building and fostering social communities, and driving audience growth through organic and paid partnerships
• Exploring and managing brand collaborations and partnerships to foster audience growth and engagement
• Working closely with brand leadership and performance marketing teams to ensure alignment across merchandising, promotions, and core brand goals

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. It involves both high-level planning and day-to-day management of owned marketing operations.

📋 Key Responsibilities

✅ Brand & Content Strategy: Partner with brand leadership and performance marketing teams to curate and execute brands’ content strategy across social, affiliate, email, blog, and other emerging channels. Own the Family brands’ content marketing calendar end-to-end, ensuring alignment across merchandising, promotions, moments that matter, and core brand goals. Generate insights about customers, products, and competitors to develop compelling campaign strategies and creative briefs that drive customer acquisition.

✅ Social Engagement: Develop and execute an organic social content strategy to drive brand awareness and growth, including ownership of the monthly social content calendar, across Instagram, Meta, Pinterest, and TikTok. Drive audience growth and foster community through community management and inbound and outbound engagement. Manage affiliate relationships through regular brand updates and connections, encouraging growth via unique incentivization programs.

✅ Brand Partnerships: Develop a partnership strategy for Family brands, focused on building relationships with organizations, brands, and other external partners that foster audience growth and engagement. Identify and perform outreach to partners, deploying a variety of tactics including email swaps, giveaways, GWPs (gifts with purchase), product collaborations, and more.

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in brand marketing, social media, growth marketing, or owned media — ideally in consumer brands, DTC, or e-commerce

Required Skills:

• Proven ability to build and manage multi-channel content strategies (social, affiliate, blog, email, etc.)
• Demonstrated success in using customer and market insights to inform creative and campaign development
• Deep familiarity with social platforms (Instagram, TikTok, Pinterest, Meta) and their best practices, including community management and social listening
• Experience with influencer/creator marketing, including managing paid and organic partnerships
• Prior experience leading brand collaborations or partnerships (email swaps, collabs, GWP, etc.)

Preferred Skills:

• Experience in email marketing and SMS

ASSUMPTION: Candidates with experience in the retail or e-commerce industry, particularly in brand marketing or growth roles, will have a strong advantage.

💰 Compensation & Benefits

Salary Range: $80,000 - $90,000 per year

Benefits:

• Flexible PTO
• Medical, dental, and vision coverage
• 401K match
• Paid Family Leave
• Life Insurance
• Short & Long Term Disability
• Professional development stipend
• Pet insurance discounts
• Commuter benefits
• Flexible hybrid work schedule (in-person Mondays, Tuesdays, and Wednesdays)
• Fully stocked kitchen

Working Hours: Full-time, with a flexible hybrid work schedule

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area and takes into account the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on personal care and family categories

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and cross-functional collaboration

Founded: 2020, with a focus on caring for customers and their loved ones through trusted brands designed with comfort, quality, and transparency

Company Description:

• Lyra Collective is a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones
• Our trusted brands are designed with comfort, quality, and transparency first, because we believe everyone should experience care done right
• We operate a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays, and Wednesdays

Company Specialties:

• Retail
• E-commerce
• Amazon FBA
• Direct to consumer

Company Website: www.lyracollective.com

ASSUMPTION: Lyra Collective is a growing company with a focus on building and empowering a more inclusive community within its team and in e-commerce overall.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing team and the broader organization

Reporting Structure: This role reports directly to the General Manager of Family brands

Work Arrangement: Hybrid, with a flexible work schedule that allows for remote work on Thursdays and Fridays

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team
• Opportunities to work on cross-functional projects and collaborate with other departments
• Possibility to transition into a leadership role as the company and team expand

ASSUMPTION: This role offers a unique opportunity to work on multiple brands within the Family category, allowing for diverse experiences and growth potential.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible work schedule that allows for remote work on Thursdays and Fridays

Office Location(s): New York, NY

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
• The city is well-connected by public transportation, making it easy to commute to the office
• New York is a major hub for the retail and e-commerce industries, providing ample networking opportunities

Work Schedule: Full-time, with a flexible hybrid work schedule (in-person Mondays, Tuesdays, and Wednesdays)

ASSUMPTION: Applicants should be comfortable working in a hybrid office environment and be able to commute to the New York office on a regular basis.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the General Manager of Family brands

Key Assessment Areas:

• Candidates' understanding of the role and the company's mission
• Strategic thinking and problem-solving skills
• Ability to manage multiple projects and prioritize tasks
• Familiarity with social media platforms and marketing trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with brand marketing, social media, and content strategy
• Showcase your understanding of the retail and e-commerce industries, and how you can contribute to Lyra Collective's growth

ATS Keywords: Brand Marketing, Social Media, Content Strategy, Community Management, Influencer Marketing, Partnership Development, Email Marketing, Affiliate Marketing, Project Management, Research, Creative Briefs, Audience Growth, Engagement

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, problem-solving skills, and relevant experience in their application materials and interviews.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, Pinterest, Meta)
• Email marketing tools (e.g., Mailchimp, Klaviyo)
• Project management software (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Sprout Social)

ASSUMPTION: Applicants should be comfortable using social media platforms and marketing tools, and be willing to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Caring for our customers and their loved ones
• Comfort, quality, and transparency in our brands
• Growing and empowering a more inclusive community within our company and in e-commerce overall

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision making
• Adaptability and flexibility in a growing organization

Self-Assessment Questions:

• Do you share Lyra Collective's commitment to caring for customers and their loved ones?
• Are you comfortable working in a hybrid office environment and collaborating with team members in-person and remotely?
• Do you thrive in a data-driven, adaptable work environment, and are you eager to contribute to a growing organization?

ASSUMPTION: Applicants should be able to demonstrate their alignment with Lyra Collective's values and work style in their application materials and interviews.

⚠️ Potential Challenges

• Managing multiple brands and content calendars simultaneously
• Balancing strategic planning and day-to-day execution
• Adapting to a growing and evolving organization
• Working in a hybrid office environment and collaborating with team members in-person and remotely

ASSUMPTION: Applicants should be prepared to discuss how they would address these challenges in their application materials and interviews.

📈 Similar Roles Comparison

• This role is similar to a Brand Marketing Manager or Social Media Manager role, but with a broader scope and more strategic responsibilities
• Unlike other roles in the industry, this position offers the opportunity to work on multiple brands within the Family category, allowing for diverse experiences and growth potential
• Career progression in this role could lead to a leadership position within the marketing team or the broader organization

ASSUMPTION: Applicants should research similar roles in the industry and be prepared to discuss how this role differs and offers unique opportunities for growth and development.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product for one of the Family brands
• Managing a brand collaboration or partnership to drive audience growth and engagement for multiple Family brands
• Conducting market research to identify trends and opportunities for the Family brands, and using those insights to inform content strategy and campaign development

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they would approach these tasks in the role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Lyra Collective support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Lyra Collective measure the success of its brand marketing efforts, and how will my performance be evaluated?
• What are the biggest challenges facing the Family brands, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the industry and the brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lever job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Lyra Collective, the retail and e-commerce industries, and the specific requirements of the role
• Follow up with the hiring manager after your interviews to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.