📌 Core Information
🔹 Job Title: Brand Motion Designer
🔹 Company: webAI
🔹 Location: Austin, TX, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Design
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and executing motion strategies for webAI’s brand and product experiences
- Collaborating with cross-functional teams to create cohesive animations
- Building scalable motion design principles that grow with the brand
- Simplifying complex technology into elegant, human moments
- Staying updated on industry trends and implementing innovative solutions
ASSUMPTION: This role requires a strong understanding of both brand and product motion design, as well as the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Define and execute motion strategies that enhance webAI’s brand and product experiences, from homepage storytelling to UI interactions
✅ Work with product, design, and marketing teams to create cohesive, intuitive animations that align with brand identity and user needs
✅ Create high-quality prototypes and animations using tools like After Effects, Figma, Rive, and Lottie
✅ Build scalable motion design principles that grow with the brand and ensure consistency across touchpoints
✅ Simplify and humanize abstract concepts through clear, engaging motion design
✅ Focus on timing, typography, and polish to maintain a high standard of design across all animations
✅ Stay updated on industry trends and implement innovative motion design solutions that drive brand recognition and user engagement
✅ Ensure animations are visually compelling and optimized for performance across different devices and platforms
ASSUMPTION: This role requires a strong understanding of motion design principles and the ability to apply them effectively across various platforms and touchpoints.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Animation, or a related field (or equivalent experience)
Experience: 5+ years of experience in motion design, ideally with a mix of product and brand work
Required Skills:
- Proficient in After Effects, Figma, Cinema 4D, and experience animating for product interfaces
- Familiarity with tools like Lottie, Rive, and Principle (or similar) for prototyping and implementation
- Strong presentation and communication skills, with a habit of proactive collaboration
- Self-starter attitude with a systems-thinking mindset
- Strong sense of typography, timing, and polish
Preferred Skills:
- Experience working in early-stage ideas and turning abstract prompts into actionable outcomes
- Familiarity with webAI’s brand and products
ASSUMPTION: Candidates with a strong portfolio showcasing expressive, purposeful animation, especially in web or UI environments, are highly desirable.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level motion designer with 5+ years of experience in Austin, TX)
Benefits:
- Competitive salary and performance-based incentives
- Comprehensive health, dental, and vision benefits package
- 401k Match
- $200/mos Health and Wellness Stipend
- $400/year Continuing Education Credit
- Free parking, for in-office employees
- Unlimited Approved PTO
- Parental, Bereavement Leave
- Supplemental Life Insurance
Working Hours: Full-time (40 hours/week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI and machine learning
Company Size: 51-200 employees (Small to mid-sized company, offering a dynamic and agile work environment)
Founded: 2020 (Relatively new company with a strong focus on innovation and growth)
Company Description:
- webAI is designed to streamline the training, deployment, and execution of AI models by offering a unified execution layer for AI that seamlessly integrates cloud-based services and local devices.
- Their goal is to revolutionize the AI industry by laying the foundation for the development of Super Intelligence (SI).
- webAI approaches AI execution in a heterogeneous manner, aiming to create scalable AI products that are industry-leading and user-friendly for both businesses and individuals.
Company Specialties:
- AI
- Framework
- Network
- Distributed
- ML
- and LLM
Company Website: https://linktr.ee/thewebai
ASSUMPTION: webAI is a growing company with a strong focus on innovation and a commitment to pushing the boundaries of AI technology.
📊 Role Analysis
Career Level: Mid-level to senior motion designer, with the potential for growth into a leadership role as the team expands
Reporting Structure: This role will report directly to the Design Lead and collaborate closely with product, design, and marketing teams
Work Arrangement: Remote OK, with a flexible and results-driven work environment
Growth Opportunities:
- As the first dedicated motion designer on the team, this role offers the opportunity to shape the brand's motion design language and grow with the company
- Potential to mentor junior designers and contribute to the development of webAI's design culture
- Career progression into a leadership role as the team expands
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on webAI's brand and product experiences.
🌍 Location & Work Environment
Office Type: Remote-friendly with physical offices in Austin, TX, and Grand Rapids, MI
Office Location(s): 515 Congress Ave, Austin, Texas 78701, US and 35 Oakes St SW, STE 400, Grand Rapids, Michigan 49503, US
Geographic Context:
- Austin, TX: Known for its vibrant tech industry, live music scene, and outdoor activities
- Grand Rapids, MI: A mid-sized city with a strong arts and culture scene, and a growing tech industry
Work Schedule: Flexible, results-driven work environment with a focus on work-life balance
ASSUMPTION: webAI offers a flexible and remote-friendly work environment, allowing employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Design challenge or take-home assignment to evaluate problem-solving skills and design sensibilities
- On-site or virtual interview with the Design Lead and other team members to discuss the role, team dynamics, and long-term goals
- Final interview with the CEO or another senior leader to discuss company vision, culture, and expectations
Key Assessment Areas:
- Portfolio and design skills
- Communication and collaboration abilities
- Problem-solving and critical thinking
- Cultural fit and alignment with webAI's values
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Include a cover letter explaining why you're interested in this role and how your skills and experiences make you a strong fit
- Prepare for the design challenge or take-home assignment by researching webAI's brand and products, and considering how your design sensibilities align with their visual language
- Practice common design interview questions and be prepared to discuss your design process, decisions, and rationale
ATS Keywords: Motion Design, Animation, Branding, Product Design, UI/UX, After Effects, Figma, Cinema 4D, Lottie, Rive, Principle, Collaboration, Communication, Problem-solving
ASSUMPTION: webAI's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- After Effects
- Figma
- Cinema 4D
- Lottie
- Rive
- Principle
ASSUMPTION: Proficiency in these tools is required for this role, as they are essential for creating high-quality animations and prototypes.
👔 Cultural Fit Considerations
Company Values:
- Truth: Emphasizing transparency and honesty in every interaction and decision
- Ownership: Taking full responsibility for one’s actions and decisions, demonstrating commitment to the success of webAI and its clients
- Tenacity: Persisting in the face of challenges and setbacks, continually striving for excellence and improvement
- Humility: Maintaining a respectful and learning-oriented mindset, acknowledging the strengths and contributions of others
Work Style:
- Collaborative and team-oriented, with a focus on open communication and active listening
- Results-driven and focused on delivering high-quality work on time and within budget
- Adaptable and comfortable working in a dynamic, fast-paced environment
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working in a dynamic, fast-paced environment with a high degree of autonomy?
- Do you have a strong sense of ownership and commitment to the success of webAI and its clients?
- Are you open to feedback and willing to learn from others?
ASSUMPTION: webAI values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- As the first dedicated motion designer on the team, this role requires a high degree of self-motivation and initiative
- Working in a fast-paced, dynamic environment may present challenges in terms of prioritization and time management
- Collaborating with various teams may require strong communication and interpersonal skills to ensure alignment and consistency across projects
- Staying updated on industry trends and implementing innovative solutions may require continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other motion design roles, this position offers a unique opportunity to shape the brand's motion design language and grow with the company
- In the AI industry, webAI is a growing company with a strong focus on innovation and a commitment to pushing the boundaries of AI technology
- Career progression in this role may include mentoring junior designers and contributing to the development of webAI's design culture, as well as potential leadership opportunities as the team expands
ASSUMPTION: This role offers significant growth opportunities and the chance to make a lasting impact on webAI's brand and product experiences, setting it apart from similar roles in the industry.
📝 Sample Projects
- Creating a series of animations that tell the story of webAI's brand and products, showcasing their unique value proposition and competitive advantages
- Developing a set of UI animations that enhance the user experience and reinforce webAI's brand identity across various touchpoints
- Collaborating with the marketing team to create a suite of social media animations that drive brand recognition and user engagement
ASSUMPTION: These sample projects illustrate the breadth and depth of the work required for this role, highlighting the opportunity to make a significant impact on webAI's brand and product experiences.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader design organization?
- How does webAI approach collaboration and communication between design, product, and marketing teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does webAI support the growth and development of its employees, particularly in design roles?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does webAI support its employees in overcoming these challenges?
ASSUMPTION: These questions are designed to assess the team dynamics, company culture, and growth opportunities for this role, helping candidates make an informed decision about their fit within webAI.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Include a cover letter explaining why you're interested in this role and how your skills and experiences make you a strong fit
- Prepare for the design challenge or take-home assignment by researching webAI's brand and products, and considering how your design sensibilities align with their visual language
- Practice common design interview questions and be prepared to discuss your design process, decisions, and rationale
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
