Brand Operations Manager

📌 Core Information

🔹 Job Title: Brand Operations Manager

🔹 Company: Snowflake

🔹 Location: Menlo Park, California, United States

🔹 Job Type: Full-Time, Hybrid (3 days in Menlo Park, CA)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving operational excellence within the Brand & Creative team
• Streamlining processes and managing brand technology and assets
• Collaborating across departments and ensuring adherence to brand guidelines
• Optimizing workflows and improving brand operations

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong project management skills to effectively manage multiple projects and stakeholders.

📋 Key Responsibilities

✅ Translate GTM calendar into actionable Plan of Record

✅ Collaborate with Traffic Manager on creative resource allocation

✅ Manage centralized brand assets (logos, style guides, imagery)

✅ Oversee DAM implementation and maintenance for easy access

✅ Manage brand material creation, version control, and archiving

✅ Own Snowstore (company merchandise site) and vendor relationship

✅ Ensure consistent project folder structure in Drive and Wrike

✅ Become a Wrike expert; automate and improve workflows

✅ Leverage AI for repeatable steps to streamline brand processes

✅ Create and implement Brand Marketing approval processes

✅ Evaluate, implement, and refine project management tools for timely delivery

✅ Manage creation of standardized tools and templates

✅ Act as liaison between the Brand team and other departments

✅ Develop and implement brand guidelines and training programs with cross-functional teams

✅ Evangelize and enforce processes, redirecting requests through Wrike for tracking

✅ Ensure adherence to brand guidelines across all marketing materials

✅ Conduct regular brand audits for compliance and improvement

✅ Manage relationships with external vendors and agencies (design, production)

✅ Own RFP process

✅ Refine metrics quantification and validation, applying to strategy and planning

✅ Develop and track KPIs for brand operations effectiveness

✅ Generate reports on brand asset usage, project status, and operational efficiency

✅ Analyze data for trends and insights to inform brand operations and strategy

✅ Collaborate with the head of the department on annual budgets, finance partnerships, and departmental budget oversight

ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to work independently and as part of a team in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 6+ years of experience in brand operations, marketing operations, or project management, with a strong focus on brand management

Required Skills:

• Proven track record of successfully managing brand assets and implementing brand operational processes
• Excellent project management skills, with the ability to manage multiple projects simultaneously and prioritize effectively
• Strong understanding of brand management principles, including brand identity, brand guidelines, and brand governance
• Proficient in project management software (e.g., Wrike, Asana, Trello, Monday) and digital asset management (DAM) systems
• Excellent communication, collaboration, and interpersonal skills
• Strong analytical and problem-solving skills, with a data-driven approach
• Detail-oriented and highly organized, with a focus on accuracy and efficiency
• Ability to work independently and as part of a team in a fast-paced, dynamic environment

Preferred Skills:

• Experience working with a global brand
• Familiarity with creative development processes and workflows
• Knowledge of industry best practices in brand operations
• Proficient in Google Workspace apps: Slides, Docs, Sheets and Microsoft Office Suite: Word, Excel, PowerPoint
• Familiar with Adobe Creative Cloud, Figma, and Adobe AEM
• Experience with Canva is a plus
• Bachelor degree in Marketing Communications, Graphic Design or similar discipline

ASSUMPTION: Candidates with experience in brand operations, marketing operations, or project management, along with a strong focus on brand management, are ideal for this role.

💰 Compensation & Benefits

Salary Range: The estimated base salary range for this role is $119,000 - $160,600 USD per year. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending account and health savings account
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Operations Manager role with the given experience level and location. The actual salary may vary based on the candidate's skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 2012 (13 years ago)

Company Description:

• Snowflake delivers the AI Data Cloud to help organizations share data, build apps, and power their business with AI.
• The AI Data Cloud enables organizations to mobilize data with near-unlimited scale, concurrency, and performance.
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• and Data Exchange

Company Website: http://www.snowflake.com

ASSUMPTION: Snowflake is a well-established company in the software development industry, focusing on data warehousing, cloud, and analytics solutions. They offer a comprehensive suite of products and services to help organizations mobilize data and build AI-driven applications.

📊 Role Analysis

Career Level: Mid-level to Senior (6+ years of experience)

Reporting Structure: Reports directly to the Senior Manager, Brand Operations

Work Arrangement: Hybrid (3 days in Menlo Park, CA)

Growth Opportunities:

• Potential career progression into senior brand operations roles or management positions within the Brand & Creative team
• Opportunities to expand skills and knowledge in brand management, project management, and data analysis
• Possibility to work on high-impact projects and collaborate with cross-functional teams

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in brand operations, project management, or related fields.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in Menlo Park, CA)

Office Location(s): 135 Constitution Dr, Menlo Park, California 94025, US

Geographic Context:

• Menlo Park is located in the San Francisco Bay Area, known for its vibrant tech industry and diverse cultural scene
• The area offers a mix of urban and suburban living, with easy access to outdoor activities and natural beauty
• Menlo Park is home to several prominent tech companies, providing ample networking and career growth opportunities

Work Schedule: Full-time, with a flexible work arrangement (3 days in the office, 2 days remote)

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work styles and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the Brand & Creative team
• Final interview with the Senior Manager, Brand Operations
• Background check and offer extension

Key Assessment Areas:

• Brand management knowledge and experience
• Project management skills and experience
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Snowflake's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand operations, project management, and brand management experience
• Demonstrate your understanding of Snowflake's brand and the role's responsibilities in your application materials
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
• Showcase your familiarity with project management software, digital asset management systems, and other relevant tools
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Brand Operations, Brand Management, Project Management, Digital Asset Management, Process Optimization, Vendor Management, Budget Management, Data Analysis, Brand Guidelines, Brand Governance, Brand Audits, Cross-Functional Collaboration, Workflow Optimization, Wrike, Adobe Creative Cloud, Figma, Adobe AEM, Canva

ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand management knowledge, project management skills, and cultural fit within the Brand & Creative team.

🛠️ Tools & Technologies

• Wrike (project management software)
• Adobe Creative Cloud (design and production tools)
• Figma (design and prototyping tool)
• Adobe AEM (content management system)
• Canva (graphic design platform)
• Google Workspace apps (Slides, Docs, Sheets)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is preferred, as they are commonly used in brand operations, project management, and creative development processes.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Inclusion
• Innovation
• Performance
• Trust

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable
• Transparent and open communication

Self-Assessment Questions:

• How do you ensure adherence to brand guidelines and maintain brand consistency across all marketing materials?
• Can you provide an example of a time when you optimized a brand operations process to improve efficiency and effectiveness?
• How do you prioritize and manage multiple projects simultaneously while maintaining a high level of organization and attention to detail?

ASSUMPTION: Candidates who align with Snowflake's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational skills and the ability to prioritize effectively
• Working with external vendors and agencies may present challenges in ensuring high-quality output within parameters and managing project budgets
• Analyzing data for trends and insights may require strong analytical skills and a data-driven approach

• Collaborating with cross-functional teams may necessitate strong communication and collaboration skills, as well as the ability to work effectively with diverse stakeholders

ASSUMPTION: These challenges can be mitigated by strong project management skills, attention to detail, and the ability to work effectively in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Compared to related roles, this position places a stronger emphasis on brand management and process optimization
• Industry-specific context: The software development industry is highly competitive and fast-paced, requiring strong analytical and problem-solving skills
• Career path comparison: This role offers growth opportunities for candidates looking to advance their careers in brand operations, project management, or related fields

ASSUMPTION: This role is well-suited for candidates with a strong background in brand management, project management, and data analysis, looking to apply their skills in a dynamic, fast-paced environment.

📝 Sample Projects

• Developing and implementing a comprehensive brand guidelines document to ensure consistent brand representation across all marketing materials
• Streamlining the brand asset creation and approval process to improve efficiency and reduce turnaround time
• Conducting a brand audit to identify areas of improvement and develop a roadmap for enhancing brand consistency and effectiveness

ASSUMPTION: These sample projects demonstrate the types of initiatives a Brand Operations Manager might undertake to drive operational excellence and improve brand performance within the Brand & Creative team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand & Creative team?
• How does the Brand & Creative team collaborate with other departments, such as Product, Marketing, and Sales?
• What are the most pressing challenges facing the Brand & Creative team, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of the Brand & Creative team, and how can this role contribute to their achievement?

ASSUMPTION: Asking these questions can help candidates better understand the role's responsibilities, the team's dynamics, and the company's culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant brand operations, project management, and brand management experience
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
• Showcase your familiarity with project management software, digital asset management systems, and other relevant tools
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.