📌 Core Information
🔹 Job Title: Brand Operations Specialist
🔹 Company: 8x8
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and executing marketing campaigns across various channels
- Collaborating with cross-functional teams to drive marketing impact and prove ROI
- Ensuring data quality, hygiene, and compliance with relevant laws
- Analyzing campaign metrics and translating data into actionable insights
ASSUMPTION: This role requires a high level of data analysis and interpretation skills, as well as strong communication and collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Build, test, optimize, and execute incoming marketing campaign requests across all business verticals and segments
✅ Implement marketing automation paths based on campaign workflows and/or internal processes
✅ Assist with the lead management process, including capturing, qualifying, and passing leads to sales teams
✅ Manage and maintain the marketing database in accordance with data protection laws
✅ Set, interpret, and share campaign metrics with the team, translating data into simplified insights
✅ Process contact/company list uploads into the database while ensuring proper data quality and attribution
✅ Build strong relationships with campaign managers, content marketing, and sales development teams
ASSUMPTION: This role involves a high degree of multitasking and requires the ability to manage multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing operations or a similar role
Required Skills:
- Advanced Marketo proficiency, including experience in campaign execution, nurture programs, audience segmentation, tokens, and lead scoring
- Knowledge of database architecture, advanced Excel, and data visualization
- Working knowledge of Salesforce lead/contact/campaign objects and as an integrated CRM platform
- Knowledge of email compliance laws (CAN-SPAM, GDPR, CASL)
Preferred Skills:
- Experience with marketing automation tools other than Marketo
- Familiarity with HTML and CSS
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with HTML/CSS may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $73,500.00 - $122,500.00 per year (based on the provided range)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is based on the company's good faith belief at the time of posting. Actual compensation may vary based on factors such as location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: 8x8 is a leading provider of cloud-based unified communications and contact center solutions, helping businesses connect with customers across various channels.
Company Size: 8x8 has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 8x8 was founded in 1987, with over three decades of experience in the industry.
Company Description:
- 8x8 offers a unified communications platform that combines voice, video, chat, and contact center solutions
- The company's platform integrates AI at every level to enable personalized customer journeys, drive operational excellence, and facilitate team collaboration
- 8x8 helps customer experience and IT leaders become the heartbeat of their organizations by unlocking the potential of every interaction
Company Specialties:
- VoIP business phone service
- Hosted VoIP
- Small business phone systems
- Web conferencing
- Virtual contact center
- Enterprise global communications
- Business phone systems
- Unified communications
- Team collaboration
- Enterprise Engagement Management
- Customer experience
- Employee experience
- Video conferencing
- Contact center
- VoIP
- CCaaS
- UCaaS
Company Website: 8x8.com
ASSUMPTION: 8x8's focus on unified communications and customer experience makes it an attractive option for candidates interested in these fields.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience in marketing operations.
Reporting Structure: The Brand Operations Specialist will likely report to the Marketing Operations Manager or a similar role.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements.
Growth Opportunities:
- Advancement to a senior marketing operations role
- Expansion into other areas of marketing or management
- Opportunities to work on high-impact projects and campaigns
ASSUMPTION: Given 8x8's size and growth potential, there may be opportunities for career advancement and growth within the company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office requirement
Office Location(s): United States (Remote)
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities
- Remote work allows for flexibility and the ability to work from various locations within the country
- The United States has a strong job market for marketing professionals
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly nature of this role allows for a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team or other stakeholders
Key Assessment Areas:
- Marketing operations skills and experience
- Data analysis and interpretation skills
- Communication and collaboration skills
- Problem-solving and critical thinking skills
Application Tips:
- Highlight relevant marketing operations experience and achievements
- Demonstrate strong data analysis and interpretation skills
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare for behavioral and situational interview questions related to marketing operations and data analysis
ATS Keywords: Marketing Operations, Marketo, Salesforce, Data Analysis, Email Compliance, Lead Management, Data Standardization, Campaign Execution, Audience Segmentation, Data Visualization, Advanced Excel, Communication, Collaboration, Operational Efficiency, Nurture Programs, Lead Scoring
ASSUMPTION: 8x8's application process may involve assessments or case studies to evaluate candidates' marketing operations skills and data analysis abilities.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Advanced Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Email compliance tools (e.g., Mailgun, SendGrid)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven
- Fast-paced
- Collaborative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Can you effectively manage multiple campaigns and projects simultaneously?
ASSUMPTION: 8x8 values candidates who are data-driven, collaborative, and adaptable, with a strong focus on results and customer-centricity.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may be challenging
- Working with large datasets and complex data analysis may require significant time and effort
- Collaborating with cross-functional teams may present communication and coordination challenges
- Keeping up with the latest marketing trends and technologies may require continuous learning and adaptation
ASSUMPTION: These challenges are inherent to marketing operations roles and can be mitigated with strong project management, data analysis, and communication skills.
📈 Similar Roles Comparison
- Brand Operations Specialist vs. Marketing Operations Specialist: Both roles focus on marketing operations, but the Brand Operations Specialist may have a broader scope, including brand management and strategy
- Industry-specific context: 8x8's focus on unified communications and customer experience sets it apart from other companies in the industry
- Career path comparison: This role can serve as a stepping stone to senior marketing operations roles, marketing management, or other related positions
ASSUMPTION: While similar roles may share some responsibilities, the Brand Operations Specialist role at 8x8 has a unique focus on unified communications and customer experience.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new product launch
- Analyzing campaign performance data to optimize future campaigns and improve ROI
- Collaborating with the sales team to develop targeted lead generation campaigns
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and results-oriented nature of the Brand Operations Specialist role at 8x8.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign workflow and how my role would fit into it?
- How does the marketing team collaborate with other departments, such as sales and product?
- What are the most challenging aspects of this role, and how can I prepare for them?
- How does 8x8 support the professional development and growth of its marketing operations team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing operations experience and skills
- Prepare for behavioral and situational interview questions related to marketing operations and data analysis
- Research 8x8's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
