Brand Partnership Manager - Bangalore

📌 Core Information

🔹 Job Title: Brand Partnership Manager - Bangalore

🔹 Company: PhonePe

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic brand partnerships to drive business growth
• Cross-functional collaboration with marketing, sales, and product teams
• Vendor management and contract negotiation
• Performance tracking and reporting

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in brand management or a related field.

📋 Key Responsibilities

✅ Develop and execute strategic brand partnership plans to drive business growth and increase brand awareness

✅ Collaborate with cross-functional teams to identify and pursue partnership opportunities

✅ Negotiate and manage vendor contracts, ensuring alignment with business objectives and budget constraints

✅ Monitor and analyze partnership performance using relevant metrics and KPIs

✅ Maintain strong relationships with partners and stakeholders

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in brand management, partnerships, or a related role

Required Skills:

• Strategic thinking and planning
• Strong communication and negotiation skills
• Experience with partnership management and vendor contracts
• Data analysis and reporting skills
• Familiarity with the Indian market and consumer behavior

Preferred Skills:

• Experience in the fintech industry
• Fluency in local languages (e.g., Kannada, Hindi)
• Experience with CRM software and marketing automation tools

ASSUMPTION: Candidates with relevant experience in brand management, partnerships, or a related field are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (based on experience and industry standards)

Benefits:

• Medical, critical illness, accidental, and life insurance
• Employee assistance program, onsite medical center, and emergency support system
• Maternity and paternity benefit programs, adoption assistance, and day-care support
• Relocation benefits, transfer support policy, and travel policy
• Employee PF contribution, flexible PF contribution, gratuity, NPS, and leave encashment
• Higher education assistance, car lease, and salary advance policy

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a brand partnership manager role in Bangalore.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech (Digital Payments)

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 2015 (9 years ago)

Company Description:

• PhonePe is India’s leading digital payments company with 50 crore (500 million) registered users and 3.7 crore (37 million) merchants
• Offers financial services such as insurance, mutual funds, stock broking, and lending
• Adjacent tech-enabled businesses include Pincode (hyperlocal shopping) and Indus App Store (localized app store)

Company Specialties:

• Digital Payments
• Mobile Payments
• P2P Payments

Company Website: PhonePe

ASSUMPTION: PhonePe is a well-established fintech company with a strong presence in the Indian market.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Head of Brand Partnerships

Work Arrangement: On-site with flexible work arrangements

Growth Opportunities:

• Potential to grow into a senior role within the brand partnerships team
• Opportunities to work on diverse projects and collaborate with cross-functional teams
• Exposure to a dynamic and fast-paced work environment

ASSUMPTION: This role offers opportunities for career growth and exposure to various aspects of brand management and partnerships.

🌍 Location & Work Environment

Office Type: Corporate office with a casual dress code

Office Location(s): Green Glen Layout Road, PhonePe Private Limited Office-2, Floor 4,5,6,7, Wing A, Block A, Salarpuria Softzone, Service Road, Green Glen Layout, Bellandur Bengaluru, Karnataka-KA, Pincode- 560103, Bengaluru East, Karnataka 560103, IN

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India
• Known for its IT industry, startups, and a cosmopolitan culture
• Offers a mix of urban and green spaces with a moderate climate

Work Schedule: Full-time with flexible work arrangements

ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and negotiation skills
• Understanding of the Indian market and consumer behavior
• Cultural fit and alignment with PhonePe's values

Application Tips:

• Highlight relevant experience in brand management, partnerships, or a related role
• Demonstrate a strong understanding of the Indian market and consumer behavior
• Prepare examples of successful brand partnerships and their impact on business growth
• Research PhonePe's mission, values, and company culture to show alignment

ATS Keywords: Brand Management, Partnerships, Strategic Planning, Vendor Management, Contract Negotiation, Performance Tracking, Data Analysis, CRM, Marketing Automation, Fintech, Indian Market

ASSUMPTION: The application process is thorough and designed to assess the candidate's strategic thinking, communication skills, and cultural fit.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and reporting tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant tools and technologies is expected, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Trustworthy

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment?
• Are you comfortable collaborating with cross-functional teams and stakeholders?
• Do you have a strong understanding of the Indian market and consumer behavior?
• Are you able to work independently and manage multiple projects simultaneously?

ASSUMPTION: PhonePe values candidates who are innovative, collaborative, and results-driven, with a strong understanding of the Indian market.

⚠️ Potential Challenges

• Managing multiple partnerships and vendor relationships simultaneously
• Keeping up with the fast-paced and dynamic work environment
• Navigating the complex Indian market and consumer behavior
• Balancing strategic planning with day-to-day tactical execution

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Brand Partnership Manager vs. Business Development Manager: Both roles focus on driving business growth through strategic partnerships, but the former is more focused on brand alignment and awareness, while the latter focuses on revenue generation and market expansion.
• Indian market context: The Indian market is diverse and complex, requiring a deep understanding of regional consumer behavior and cultural nuances.
• Career path comparison: This role offers opportunities for growth within the brand partnerships team or into related roles such as marketing or business development.

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the Indian market is crucial for success in this position.

📝 Sample Projects

• Developing and executing a strategic brand partnership plan with a leading e-commerce platform to drive user acquisition and increase brand awareness
• Negotiating and managing vendor contracts with multiple suppliers to ensure alignment with business objectives and budget constraints
• Analyzing partnership performance using relevant metrics and KPIs to optimize strategies and maximize ROI

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and analytical aspects of the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams and departments within PhonePe?
• What are the most challenging aspects of working in the Indian market, and how does this role address them?
• What opportunities are there for professional growth and development within this role and PhonePe?
• How does PhonePe support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a desire to understand the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through PhonePe's careers page
• Tailor your resume and cover letter to highlight relevant experience in brand management, partnerships, or a related role
• Prepare examples of successful brand partnerships and their impact on business growth
• Research PhonePe's mission, values, and company culture to show alignment
• Follow up with a thank-you note within 24 hours of your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.