Brand Partnerships Manager

📌 Core Information

🔹 Job Title: Brand Partnerships Manager

🔹 Company: GiveDirectly

🔹 Location: Remote (EMEA)

🔹 Job Type: Full-time

🔹 Category: Non-profit Organizations

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Fostering and managing high-impact public partnerships, influencer campaigns, and brand partnerships to drive fundraising and awareness.
• Leading and executing public fundraising campaigns, including emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.
• Developing compelling content and executing strategic distribution across owned, paid, and earned channels to engage large layperson audiences.
• Initiating and driving new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of GiveDirectly's work.
• Collaborating cross-functionally with various teams to innovate and scale successful marketing bets.

ASSUMPTION: This role requires a high level of emotional intelligence, strong communication skills, and the ability to navigate ambiguity and connect with diverse stakeholders.

📋 Key Responsibilities

✅ Lead and execute public fundraising campaigns playbook for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.

✅ Project manage campaign calendar and collaborate closely with internal stakeholders, including the Communications and Fundraising Tech teams, to ensure successful campaign delivery.

✅ Own the full lifecycle of partnership campaigns; from pitch to launch to performance reporting.

✅ Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media.

✅ Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting. Collaborate with our design, content collection, and marketing automation teams.

✅ Initiate and drive new marketing experiments aimed at accelerating growth, expanding our donor base, and increasing the impact of our work.

✅ Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets.

✅ Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact.

✅ Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.

ASSUMPTION: The ideal candidate will have a strong analytical mindset, be comfortable with data-driven decision making, and have a proven track record of successful campaign management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Relevant work experience may be considered in lieu of a degree.

Experience: 3-5+ years of professional experience in related fields such as product management, data analytics, project management, program management, international development, management consulting, or more.

Required Skills:

• Strong, succinct communication skills, with native-level English proficiency.
• Analytical problem-solving skills, with a strong framework for prioritization and the ability to put structure and process to ambiguous problems.
• Alignment with GiveDirectly's values and an active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
• Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.

Preferred Skills:

• Experience working with relational databases (e.g. SQL).
• Familiarity with GiveDirectly's growth stack: Salesforce (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog, Ads, A/B testing.
• Experience in writing or data storytelling for large layperson audiences.

ASSUMPTION: Candidates with a diverse range of backgrounds and skill sets are encouraged to apply, as long as they possess the required qualifications and align with GiveDirectly's values.

💰 Compensation & Benefits

Salary Range: The United States base salary for this role is $93,500. The Kenya base salary for this role is $61,900. If you are not based in the US or Kenya, an estimated salary benchmark for the country you are based in will be shared during the hiring process.

Benefits:

• Generous compensation package with a no-negotiation policy to ensure equitable pay across roles.
• Working at GiveDirectly offers the opportunity to make a significant impact in the world by shifting the status quo in the philanthropy space.

Working Hours: Full-time, with a flexible schedule that allows for a healthy work-life balance.

ASSUMPTION: GiveDirectly strives to pay its employees generously and equitably, using an accredited third-party salary aggregator to ensure that staff's total compensation package falls within the 75th percentile of similar roles, at similar organizations.

📌 Applicant Insights

🔍 Company Context

Industry: GiveDirectly operates in the non-profit sector, focusing on poverty alleviation through cash transfers and impact evaluation.

Company Size: GiveDirectly has 501-1,000 employees, providing ample opportunities for collaboration and growth within a mid-sized organization.

Founded: GiveDirectly was founded in 2008, with a mission to reshape international giving by providing direct cash grants to the world’s poorest.

Company Description:

• GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
• The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
• GiveDirectly charges the full cost of delivering this service and nothing more, ensuring transparency and efficiency in its operations.

Company Specialties:

• Cash transfers
• Impact evaluation
• Field technology
• Poverty alleviation
• International development

Company Website: www.givedirectly.org

ASSUMPTION: GiveDirectly's commitment to transparency, efficiency, and impact-driven decision making sets it apart in the non-profit sector.

📊 Role Analysis

Career Level: This role is at the manager level, offering the opportunity to lead a team and drive strategic initiatives within GiveDirectly's Growth department.

Reporting Structure: The Brand Partnerships Manager reports directly to the VP of Growth, with opportunities for collaboration with various teams throughout the organization.

Work Arrangement: This role is fully remote, with the expectation to overlap with an East Africa timezone by at least 4 hours.

Growth Opportunities:

• Potential to grow within the Growth department or explore other opportunities within GiveDirectly as the organization continues to expand.
• The ability to make a significant impact on GiveDirectly's mission and the lives of millions of people worldwide.
• Opportunities to work with high-profile influencers, brands, and thought leaders in the philanthropy space.

ASSUMPTION: GiveDirectly's commitment to fostering a fast-moving, no-ego environment provides ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required.

Office Location(s): The Brand Partnerships Manager can work from anywhere within the EMEA region, with the expectation to overlap with an East Africa timezone by at least 4 hours.

Geographic Context:

• The EMEA region is home to a diverse range of cultures, languages, and time zones, providing a rich and dynamic work environment.
• GiveDirectly's remote work policy allows for flexibility and work-life balance, with the opportunity to work from home or a co-working space of your choice.

Work Schedule: Full-time, with a flexible schedule that allows for a healthy work-life balance. The specific work schedule will be determined in collaboration with the hiring manager.

ASSUMPTION: GiveDirectly's remote work policy is designed to accommodate a wide range of personal preferences and needs, fostering a diverse and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Hiring Manager.
• In-depth behavioral and skills-based interview with the Hiring Manager and a member of the Growth team.
• Final interview with the VP of Growth and potentially other stakeholders.
• Background check and reference check.

Key Assessment Areas:

• Communication skills, both written and verbal.
• Analytical problem-solving skills and the ability to think strategically while still getting the specifics right.
• Alignment with GiveDirectly's values and cultural fit.
• Project management skills and the ability to manage multiple workstreams, prioritize, and hold a high quality bar.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Be prepared to discuss your experience with partnership campaigns, content development, and marketing experiments.
• Demonstrate your understanding of GiveDirectly's mission and values, and how your skills and experience align with the organization's goals.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Brand Partnerships, Influencer Campaigns, Marketing Experiments, Project Management, Strategic Partnerships, Fundraising Campaigns, Content Development, GiveDirectly

ASSUMPTION: GiveDirectly's hiring process is designed to be transparent, fair, and efficient, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Salesforce (CRM)
• Hubspot (ESP)
• Wordpress (marketing website)
• Github
• Tableau
• PostHog
• Ads
• A/B testing

ASSUMPTION: Familiarity with GiveDirectly's growth stack is preferred but not required. The organization provides training and support to help employees develop the necessary skills to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• GiveDirectly values exceptional alignment with its core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
• The organization prioritizes a fast-moving, no-ego environment, where employees are encouraged to take initiative, learn quickly, and adapt to change.
• GiveDirectly is committed to fostering a diverse, equitable, and inclusive work environment, where everyone feels valued and respected.

Work Style:

• GiveDirectly's work style is collaborative, with a strong emphasis on cross-functional collaboration and communication.
• The organization values a data-driven approach to decision making, with a focus on continuous learning and improvement.
• GiveDirectly's work style is fast-paced, with a focus on delivering results quickly and efficiently.

Self-Assessment Questions:

• Do you thrive in a fast-moving, no-ego environment, where you are encouraged to take initiative and adapt to change?
• Are you comfortable working with a diverse range of stakeholders, from YouTubers to researchers to donors, and navigating ambiguity?
• Do you have a strong framework for prioritization and the ability to put structure and process to ambiguous problems?

ASSUMPTION: GiveDirectly's cultural fit considerations are designed to ensure that new hires align with the organization's values and work style, fostering a cohesive and productive work environment.

⚠️ Potential Challenges

• The Brand Partnerships Manager role may require working with high-profile influencers, brands, and thought leaders, which can be challenging and time-consuming.
• GiveDirectly's fast-paced work environment may be demanding, with tight deadlines and high expectations for performance.
• The role may require working with a diverse range of stakeholders, each with their own unique needs and expectations, which can be challenging to manage.
• The Brand Partnerships Manager may need to navigate complex organizational structures and political landscapes, both within GiveDirectly and with external partners.

ASSUMPTION: GiveDirectly's commitment to fostering a supportive and inclusive work environment helps to mitigate these potential challenges and promote employee well-being.

📈 Similar Roles Comparison

• Compared to related roles in the non-profit sector, the Brand Partnerships Manager role at GiveDirectly offers a unique opportunity to drive strategic partnerships and campaigns that have a direct and measurable impact on the lives of millions of people worldwide.
• GiveDirectly's focus on data-driven decision making and continuous learning sets it apart from other organizations in the sector, providing a more dynamic and innovative work environment.
• The Brand Partnerships Manager role at GiveDirectly offers the opportunity to work with a diverse range of stakeholders, from high-profile influencers to local community leaders, providing a rich and varied work experience.

ASSUMPTION: GiveDirectly's commitment to fostering a dynamic and innovative work environment helps to differentiate it from other organizations in the non-profit sector, attracting talented and motivated professionals.

📝 Sample Projects

• Developing and executing a high-impact influencer campaign with a prominent YouTuber to raise awareness and funds for GiveDirectly's emergency response efforts in a crisis-affected region.
• Collaborating with a major brand to create a co-branded content series that highlights the impact of GiveDirectly's cash transfers on the lives of recipients and drives donations from the brand's customer base.
• Partnering with a leading research institution to disseminate the findings of a cutting-edge study on the long-term effects of cash transfers, generating media coverage and driving donations from GiveDirectly's audience.

ASSUMPTION: GiveDirectly's commitment to fostering a dynamic and innovative work environment provides ample opportunities for professionals to take on challenging and impactful projects that align with their skills and interests.

❓ Key Questions to Ask During Interview

• How does GiveDirectly measure the success of its partnership campaigns, and how does the organization ensure that these campaigns have a meaningful impact on its mission?
• Can you describe the team structure and dynamics within the Growth department, and how does the Brand Partnerships Manager role fit into this structure?
• How does GiveDirectly support the professional growth and development of its employees, particularly in the Brand Partnerships Manager role?
• Can you provide an example of a successful partnership campaign that GiveDirectly has executed in the past, and how the organization measured its impact?
• How does GiveDirectly ensure that its partnership campaigns align with the organization's values and mission, and avoid any potential conflicts of interest?

ASSUMPTION: GiveDirectly's commitment to fostering a transparent and inclusive work environment encourages candidates to ask thoughtful and insightful questions during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare a portfolio or examples of your previous work, demonstrating your ability to develop and execute successful partnership campaigns.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
• If you are selected for the final interview round, be prepared to discuss your long-term career goals and how this role fits into your professional development plan.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.