Brand Partnerships Manager

📌 Core Information

🔹 Job Title: Brand Partnerships Manager

🔹 Company: GiveDirectly

🔹 Location: Remote (with overlap with East Africa timezone)

🔹 Job Type: Full-time

🔹 Category: Non-profit Organizations

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 3-5+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Fostering and managing high-impact public partnerships, influencer campaigns, and brand partnerships to drive fundraising and awareness.
• Leading and executing public fundraising campaigns, including emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.
• Developing compelling content and executing strategic distribution across various channels to engage donors and recipients.
• Initiating and driving new marketing experiments aimed at accelerating growth and expanding the donor base.
• Collaborating cross-functionally with internal stakeholders to ensure successful campaign delivery and innovation.

ASSUMPTION: This role requires a high level of ownership, output, and quality, with a strong focus on both big-picture thinking and attention to detail.

📋 Key Responsibilities

✅ Lead and execute public fundraising campaigns playbook for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.

✅ Project manage campaign calendar and collaborate closely with internal stakeholders, including the Communications and Fundraising Tech teams, to ensure successful campaign delivery.

✅ Own the full lifecycle of partnership campaigns; from pitch to launch to performance reporting.

✅ Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media.

✅ Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting. Collaborate with our design, content collection, and marketing automation teams.

✅ Initiate and drive new marketing experiments aimed at accelerating growth, expanding our donor base, and increasing the impact of our work.

✅ Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets.

✅ Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact.

✅ Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.

ASSUMPTION: This role requires strong project management skills, the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, Business, or a related field).

Experience: 3-5+ years of professional experience in relevant fields, such as product management, data analytics, project management, program management, international development, management consulting, or more.

Required Skills:

• Strong, succinct communication skills, with native English proficiency.
• Analytical problem-solving skills, with a strong framework for prioritization and the ability to put structure and process to ambiguous problems.
• Alignment with GiveDirectly Values, demonstrating exceptional emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.
• Strong project management skills, with the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.

Preferred Skills:

• Experience working with relational databases (e.g., SQL).
• Familiarity with GiveDirectly's growth stack: Salesforce (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog, Ads, A/B testing.
• Experience in writing or data storytelling for large layperson audiences.

ASSUMPTION: Candidates with experience in the non-profit sector, international development, or cash transfer programs may have an advantage.

💰 Compensation & Benefits

Salary Range: The United States base salary for this role is $93,500. The Kenya base salary for this role is $61,900. If you are not based in the US or Kenya, an estimated salary benchmark for your country will be shared during the hiring process.

Benefits:

• Generous and equitable compensation package, with a no-negotiation policy to ensure staff is paid equitably across roles.
• Opportunity to work for a mission-driven organization with a significant impact on the lives of people living in extreme poverty.
• Fully remote work environment with flexible hours.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off.

Working Hours: Full-time (40 hours per week) with a flexible schedule and the ability to overlap with the East Africa timezone by at least 4 hours.

ASSUMPTION: Salary and benefits information is based on GiveDirectly's commitment to paying staff generously and equitably, using an accredited third-party salary aggregator to ensure competitiveness in the market.

📌 Applicant Insights

🔍 Company Context

Industry: GiveDirectly operates in the non-profit sector, focusing on cash transfers to people living in extreme poverty, with a mission to reshape international giving and eliminate the poverty gap.

Company Size: GiveDirectly has 501-1,000 employees, with a global team of ~150 and country operations teams of ~650, working in 15 different countries.

Founded: GiveDirectly was founded in 2008 and has raised over $1 billion since launching, delivering cash to more than 1.5 million people.

Company Description:

• GiveDirectly aims to reshape international giving by providing cash grants directly to the world’s poorest, with the Brookings Institution estimating that $70B of cash transfers would be required to eliminate the poverty gap.
• The aid sector currently spends $135B each year, much of it on evidence-free interventions. GiveDirectly wants to change that, establishing cash transfers as a benchmark for foreign aid and accelerating the end of extreme poverty.
• GiveDirectly has been celebrated as one of the most innovative non-profit companies by Fast Company and has been featured in various media outlets, including the New York Times Magazine, This American Life, Foreign Affairs, and The Economist.

Company Specialties:

• Cash transfers
• Impact evaluation
• Field technology
• Poverty alleviation
• International development

Company Website: http://www.givedirectly.org

ASSUMPTION: GiveDirectly's mission, values, and commitment to innovation set it apart in the non-profit sector, with a strong focus on data-driven decision-making and evidence-based interventions.

📊 Role Analysis

Career Level: Manager

Reporting Structure: The Brand Partnerships Manager reports directly to the VP of Growth and will collaborate closely with internal stakeholders, including the Communications and Fundraising Tech teams.

Work Arrangement: This role is fully remote, with the requirement to overlap with the East Africa timezone by at least 4 hours.

Growth Opportunities:

• Potential to grow within the Growth team or explore other opportunities within GiveDirectly as the organization continues to expand and innovate.
• Chance to work on high-impact campaigns and initiatives, with the potential to significantly increase GiveDirectly's donor base and impact.
• Opportunity to develop and refine skills in partnership management, campaign development, and strategic thinking.

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, fundraising, and international development, with a clear path for professional growth and impact.

🌍 Location & Work Environment

Office Type: Remote (fully remote work environment)

Office Location(s): The Brand Partnerships Manager can work from anywhere with a reliable internet connection, with the requirement to overlap with the East Africa timezone by at least 4 hours.

Geographic Context:

• GiveDirectly has a global team of ~150, with country operations teams of ~650 working in 15 different countries.
• The organization has offices in New York, NY; Kisumu, KE; and Mbale, UG, with a strong focus on remote work and collaboration.
• GiveDirectly's recipient communities are located in various countries across Africa, Asia, and Latin America.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to overlap with the East Africa timezone by at least 4 hours.

ASSUMPTION: GiveDirectly's remote work environment fosters flexibility, collaboration, and work-life balance, with a strong focus on results and impact.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• Behavioral and skills assessment with the Hiring Manager and/or other team members
• Final interview with the VP of Growth
• Background check and reference check
• Decision and offer

Key Assessment Areas:

• Communication skills, both written and verbal
• Analytical problem-solving skills
• Alignment with GiveDirectly's values and mission
• Project management skills and ability to manage multiple workstreams
• Creativity and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Be prepared to discuss your experience with partnership management, campaign development, and strategic thinking.
• Demonstrate your understanding of GiveDirectly's mission and values, and how your skills and experiences align with the organization's goals.
• Showcase your ability to work independently and collaboratively in a remote work environment.

ATS Keywords: Brand Partnerships, Influencer Campaigns, Marketing, Fundraising, Non-profit, International Development, Project Management, Strategic Thinking, Campaign Development, Remote Work

ASSUMPTION: GiveDirectly's hiring process is designed to be fair, transparent, and inclusive, with a strong focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Salesforce (CRM)
• Hubspot (ESP)
• Wordpress (marketing website)
• Github
• Tableau
• PostHog
• Ads
• A/B testing

ASSUMPTION: Familiarity with GiveDirectly's growth stack is preferred but not required, with training and support provided as needed.

👔 Cultural Fit Considerations

Company Values:

• GiveDirectly's values include: (1) Put the last first, (2) Do more with less, (3) Be open, (4) Be bold, (5) Work with integrity, (6) Assume positive intent, (7) Never stop learning, and (8) Practice humility.

Work Style:

• GiveDirectly fosters a fast-moving, no-ego environment with a strong focus on collaboration, innovation, and impact.
• The organization values diversity, equity, and inclusion, with a commitment to creating an environment where all team members can thrive, succeed, and grow.

Self-Assessment Questions:

• How do you align with GiveDirectly's values, particularly (1) Put the last first and (2) Be bold?
• How comfortable are you working in a fast-paced, remote environment with a strong focus on results and impact?
• How do you approach project management and balancing multiple workstreams in a dynamic and evolving context?

ASSUMPTION: GiveDirectly's culture is unique, with a strong focus on mission-driven work, innovation, and collaboration. Candidates who thrive in this environment are self-motivated, adaptable, and committed to GiveDirectly's mission.

⚠️ Potential Challenges

• Managing multiple workstreams and prioritizing effectively in a fast-paced, dynamic environment.
• Balancing the need for creativity and innovation with the requirement to deliver results and meet deadlines.
• Working remotely with a global team, requiring strong communication and collaboration skills.
• Navigating the complexities of international development and cash transfer programs, with a strong focus on impact and evidence-based decision-making.

ASSUMPTION: GiveDirectly's unique mission, culture, and work environment present both opportunities and challenges for candidates, requiring a strong fit and a commitment to the organization's goals.

📈 Similar Roles Comparison

• Compared to related roles in the non-profit sector, the Brand Partnerships Manager role at GiveDirectly offers a unique opportunity to work at the intersection of marketing, fundraising, and international development, with a clear path for professional growth and impact.
• GiveDirectly's focus on data-driven decision-making, evidence-based interventions, and innovation sets it apart from traditional non-profit organizations.
• Candidates with experience in the non-profit sector, international development, or cash transfer programs may have an advantage in this role, but GiveDirectly welcomes candidates from diverse backgrounds with transferable skills and experiences.

ASSUMPTION: The Brand Partnerships Manager role at GiveDirectly offers a unique blend of marketing, fundraising, and international development, with a strong focus on innovation, impact, and growth.

📝 Sample Projects

• Developing and executing a high-impact influencer campaign with a prominent creator, such as MrBeast, to raise awareness and funds for GiveDirectly's emergency response appeals or seasonal giving opportunities.
• Collaborating with a major brand, such as Supreme, to create a co-branded product or collection that drives both revenue and awareness for GiveDirectly's mission.
• Partnering with a thought leader, such as Matt Yglesias, to create a series of content pieces that educate the public about the impact of cash transfers and the importance of GiveDirectly's work.

ASSUMPTION: The Brand Partnerships Manager role at GiveDirectly offers a unique opportunity to work on high-impact campaigns and initiatives, with the potential to significantly increase GiveDirectly's donor base and impact.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging partnership campaign you've managed, and how you overcame any obstacles to achieve success?
• How do you approach balancing the need for creativity and innovation with the requirement to deliver results and meet deadlines in a fast-paced, dynamic environment?
• Can you provide an example of a time when you had to manage multiple workstreams and prioritize effectively to achieve a specific goal?
• How do you ensure that GiveDirectly's marketing and fundraising efforts align with the organization's mission and values, particularly in the context of partnership campaigns?
• Can you discuss your experience working remotely with a global team, and how you foster collaboration and communication in a virtual environment?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during the interview process, demonstrating their understanding of GiveDirectly's mission, values, and the specific requirements of the Brand Partnerships Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, demonstrating your alignment with GiveDirectly's values and mission.
• Prepare for your interview by researching GiveDirectly's mission, values, and the specific requirements of the Brand Partnerships Manager role. Be ready to discuss your experience with partnership management, campaign development, and strategic thinking.
• If selected for an interview, be prepared to provide examples of your work and demonstrate your ability to think critically, solve problems, and collaborate effectively in a remote work environment.
• Follow up with the hiring manager after your interview, expressing your interest in the role and any additional insights you gained during the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.