📌 Core Information
🔹 Job Title: Brand PR Manager, North America
🔹 Company: The Kraft Heinz Company
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Brand Communications, Public Relations
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing proactive media relations plans for Kraft Heinz and its iconic brands
- Leading earned media efforts and coordinating large-scale projects
- Drafting communications materials for various audiences
- Monitoring and evaluating media presence and performance
ASSUMPTION: This role requires a strong understanding of the food and beverage industry, as well as experience working with multiple stakeholders and agency partners.
📋 Key Responsibilities
✅ Develop and execute proactive media relations plans to promote Kraft Heinz and its brands
✅ Lead earned media efforts for multiple brands, working closely with various stakeholders and agency partners
✅ Coordinate large-scale projects, leading PR and consulting on influencer, social media, and internal communications plans
✅ Draft a wide variety of communications materials for internal and external audiences, with a keen eye for detail and accuracy
✅ Monitor, evaluate, and measure the media presence and performance of Kraft Heinz’s portfolio of brands, identifying opportunities to proactively story-tell
✅ Develop and implement annual communications plans that support the business and brand strategies
ASSUMPTION: This role may require working on multiple projects simultaneously and managing tight deadlines.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: At least 7+ years of experience in brand communications/PR and media relations with mid-to large size company or agency
Required Skills:
- Proven track record in brand communications and media relations
- Excellent written and verbal communication skills
- Strong project management skills
- Ability to work effectively in a large, matrixed organization
- Familiarity with Cision, Muck Rack, or similar media databases
Preferred Skills:
- Experience working with global brands
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the food and beverage industry or consumer packaged goods (CPG) may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $102,100 - $127,600 per year
Benefits:
- Medical, Dental, and Vision coverage
- 7% 401(k) matching
- Business Resource Groups (BRGs) for diversity, inclusion, and belonging
- Industry-leading total rewards package with high discretionary bonus
Working Hours: Full-time, Monday-Friday, with potential flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's geographic region, knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services, with a focus on consumer packaged goods (CPG)
Company Size: 10,001+ employees, with a global presence and iconic brands
Founded: 2015, through the merger of Kraft Foods and Heinz
Company Description:
- One of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion
- Portfolio includes condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products
- Committed to sustainable growth, responsible practices, and providing meals to those in need through partnerships like Rise Against Hunger
Company Specialties:
- Food
- Fast Moving Consumer Packaged Goods (CPG)
- Consumer Packaged Goods
Company Website: careers.kraftheinz.com
ASSUMPTION: Kraft Heinz is a well-established company with a strong global presence and a portfolio of beloved brands. This role offers the opportunity to work on high-profile campaigns and contribute to the company's continued success.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth and advancement within the communications department
Reporting Structure: This role reports directly to the Global Communications team, with a focus on North America
Work Arrangement: On-site, with potential flexibility for remote work
Growth Opportunities:
- Potential to work on global campaigns and collaborate with international teams
- Opportunities to mentor junior team members and develop leadership skills
- Possibility to transition into other roles within the communications department or the broader organization
ASSUMPTION: This role offers a unique opportunity to work on high-profile brands and contribute to the company's global communications strategy.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Chicago, IL (Aon Center)
Geographic Context:
- Chicago is a major city with a vibrant food and beverage industry, offering numerous networking opportunities and industry events
- The Aon Center is a prominent location in downtown Chicago, with easy access to public transportation and amenities
- Chicago is known for its diverse culture, rich history, and four distinct seasons
Work Schedule: Full-time, Monday-Friday, with potential flexibility for remote work
ASSUMPTION: The work environment at Kraft Heinz is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Global Communications team
- Final interview with senior leadership
Key Assessment Areas:
- Communication skills and media relations experience
- Project management and organizational skills
- Cultural fit and alignment with Kraft Heinz's values
Application Tips:
- Highlight relevant experience working with global brands and media relations campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful media relations campaigns and projects
ATS Keywords: Brand Communications, Media Relations, Project Management, Storytelling, Stakeholder Engagement, Social Media, Influencer Marketing, Internal Communications, Cision, Muck Rack
ASSUMPTION: Kraft Heinz uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Cision
- Muck Rack
- Microsoft Office Suite
ASSUMPTION: Familiarity with media databases like Cision or Muck Rack is preferred, as well as proficiency in Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive for excellence in everything we do
- Responsibility: We act with integrity and take ownership of our actions
- Collaboration: We work together to achieve more
Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on teamwork and collaboration
- Opportunities for growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about the Kraft Heinz brands and their success?
- Do you have experience working with global brands and media outlets?
ASSUMPTION: Kraft Heinz values a diverse and inclusive work environment, and candidates from underrepresented ethnic minority groups, women, veterans, individuals with disabilities, and the LGBTQ+ community are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a large, matrixed organization
- Adapting to a fast-paced and dynamic work environment
- Navigating the media landscape and building relationships with key stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Senior Communications Manager or PR Manager, with a focus on brand communications and media relations
- Unlike other roles, this position requires experience working with global brands and a strong understanding of the food and beverage industry
- Career path comparison: This role can lead to senior-level positions within the communications department or other areas of the organization
ASSUMPTION: While this role shares similarities with other communications and PR positions, its focus on global brands and the food and beverage industry sets it apart.
📝 Sample Projects
- Developing and executing a media relations campaign to launch a new product line
- Coordinating a large-scale event or activation, managing PR, influencer marketing, and social media efforts
- Creating and distributing a press release announcing a significant company milestone or achievement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Global Communications department?
- What are the most significant challenges facing the company or the brand portfolio, and how can this role contribute to addressing them?
- How does Kraft Heinz support the growth and development of its employees, particularly in the communications department?
- What are the key priorities for this role in the first 90 days?
- How does Kraft Heinz approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: These questions demonstrate a strong interest in the role and the company, and can help you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful media relations campaigns and projects
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
