Brand & Product Marketing Manager DACH (f/m/d/x)

📌 Core Information 🔹 Job Title: Brand & Product Marketing Manager DACH (f/m/d/x) 🔹 Company: HelloFresh 🔹 Location: Berlin, Berlin, Germany 🔹 Job Type: Full-time, Limited to 24 months (extension possible) 🔹 Category: Marketing 🔹 Date Posted: May 20, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site (Hybrid) 🚀 Job Overview Key aspects of this role include: - Developing and executing locally relevant brand campaigns and go-to-market strategies for the DACH region (Germany, Austria, Switzerland). - Collaborating with cross-functional teams to ensure brand consistency and a cohesive customer experience. - Monitoring and analyzing brand performance to maximize impact and ROI. - Managing the brand marketing budget efficiently and transparently. - Creating tailored content for customers in Germany, Austria, and Switzerland. ASSUMPTION: This role requires a strong understanding of regional markets and the ability to adapt global brand strategies to local needs. It also demands excellent project management skills to handle multiple priorities and timelines effectively. 📋 Key Responsibilities ✅ Local Brand Campaigns: Translate global brand strategies into locally relevant, multi-channel campaigns, owning the end-to-end process from concepting to execution and performance evaluation across digital, social, and selected offline channels. ✅ Go-to-Market Strategies for New Product Launches: Partner with product and cross-functional teams to create and execute launch strategies for new offerings in the DACH region, ensuring seamless brand alignment and local relevance. ✅ Product Marketing Efforts: Act as the link between the central product marketing team and local brand needs by localizing product messaging, storytelling product features, and creating content that aligns with the brand and adds customer value. ✅ Budget and Reporting: Manage the brand marketing budget efficiently and transparently, track spend, ensure ROI accountability, and deliver clear, regular performance and financial reporting. ✅ Monitoring and Analyzing Brand Performance: Track brand and campaign metrics, extract insights, and recommend improvements to maximize the brand impact using data-driven strategies. ASSUMPTION: This role requires a data-driven mindset to turn insights into effective brand strategies and a detail-oriented, quality-focused approach to work. 🎯 Required Qualifications Education: - Degree in Marketing, Communications, Business Administration (with a marketing focus), or a related field. Experience: - Solid understanding of brand building and marketing strategy, with a proven track record of developing and executing impactful brand campaigns. - Proven ability to adapt global concepts for regional success. Required Skills: - Highly organized with strong project management skills. - Data-driven mindset with the ability to turn insights into effective brand strategies. - Detail-oriented, quality-focused, and results-driven approach to work. - Fluency in German and English, both written and verbal (both on Level C1). - Collaborative team player with strong presentation and influencing skills. Preferred Skills: - Experience working in the DACH region. - Familiarity with HelloFresh or similar brands. ASSUMPTION: Candidates with experience in the DACH region and familiarity with HelloFresh or similar brands may have a competitive advantage. 💰 Compensation & Benefits Salary Range: €55,000 - €70,000 per year (Estimated based on market research and company size) Benefits: - Modern and comfortable working space with great co-workers in Berlin-Kreuzberg. - Discount for HelloFresh boxes and Convini products. - Development possibilities along with internal trainings and a yearly central Learning & Development budget for teams. - Flexible working hours, including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget. - Extensive Onboarding and Buddy Program. - Social events, including team events, Friday beers, company runs, book club, etc. - Discounted fitness offers with Urban Sports Club and John Reed partners, as well as yoga classes. - Well-being initiatives in cooperation with Headspace and Spill. - Childcare and company pension scheme benefits. - Monthly allowance for the Deutschlandticket. Working Hours: 40 hours per week, with flexible working hours and remote work options. ASSUMPTION: The salary range is estimated based on market research and company size. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions. The company is a public company with over 10,000 employees, founded in 2011 in Berlin, Germany. Company Size: HelloFresh is a large company with over 10,000 employees, offering a diverse and dynamic work environment with ample opportunities for growth and development. Founded: HelloFresh was founded in 2011 and has since grown to become the world's leading food solutions group, delivering millions of meals to customers worldwide. Company Description: - HelloFresh is on a mission to change the way people eat, forever! - From its founding in Berlin, HelloFresh has evolved from the world's leading meal kit company to the world's leading food solutions group. - The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainable practices. Company Specialties: - Sourcing fresh and organic ingredients. - Creating tasty and balanced recipes. - Delivering always for free. - Valuing customers' feedback. - Sustainable and nutritious meals. - Valuing diversity and striving to maintain an inclusive environment. Company Website: HelloFresh Careers ASSUMPTION: HelloFresh is committed to sustainability and responsible sourcing, reflected in its company values and practices. 📊 Role Analysis Career Level: This role is suitable for mid-career marketing professionals with 2-5 years of experience in brand marketing, campaign management, or a related field. Reporting Structure: The Brand & Product Marketing Manager DACH reports directly to the Senior Marketing Manager DACH. Work Arrangement: This role is based in Berlin, Germany, with a hybrid work arrangement, combining on-site and remote work. Growth Opportunities: - Opportunities for career progression within the marketing department or other areas of the business. - Internal training and development programs to enhance skills and knowledge. - Exposure to a diverse range of projects and initiatives, fostering personal and professional growth. ASSUMPTION: HelloFresh offers ample opportunities for growth and development, with a strong focus on internal promotions and career progression. 🌍 Location & Work Environment Office Type: HelloFresh's Berlin office is a modern and comfortable working space with great co-workers, located in the vibrant Kreuzberg neighborhood. Office Location(s): Prinzenstraße 89, Berlin, Berlin 10969, DE Geographic Context: - Berlin is a multicultural city with a thriving tech industry and a high quality of life. - The Kreuzberg neighborhood is known for its vibrant arts scene, diverse food culture, and lively nightlife. - Berlin offers a wide range of cultural attractions, including museums, galleries, and historical sites. Work Schedule: Flexible working hours, including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget. ASSUMPTION: Berlin offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR department. 3. In-depth interview with the hiring manager and/or team members. 4. Final interview with the Senior Marketing Manager DACH. Key Assessment Areas: - Cultural fit and alignment with HelloFresh values. - Marketing and brand strategy skills. - Project management and organizational skills. - Data-driven mindset and analytical skills. - Fluency in German and English, both written and verbal. Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing and brand strategy experience. - Prepare examples of successful brand campaigns you've worked on, focusing on regional adaptation and local relevance. - Be ready to discuss your data-driven approach to marketing and brand performance analysis. ATS Keywords: Brand Marketing, Campaign Management, Project Management, Data Analysis, Content Creation, Cross-Functional Collaboration, Budget Management, Performance Tracking, Market Research, Fluency in German, Fluency in English, Communication Skills, Detail-Oriented, Results-Driven, Ownership, Team Player ASSUMPTION: HelloFresh uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview. 🛠️ Tools & Technologies - Google Workspace (Gmail, Google Drive, Google Docs, etc.) - Microsoft Office Suite (Word, Excel, PowerPoint, etc.) - Marketing automation and analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.) - Project management tools (e.g., Asana, Trello, etc.) - CRM and marketing software (e.g., Salesforce, HubSpot, etc.) ASSUMPTION: HelloFresh uses a range of marketing, project management, and analytics tools to support its brand marketing efforts. 👔 Cultural Fit Considerations Company Values: - We change the way people eat, forever! - We take ownership of our work. - We are one team. - We embrace change and continuous improvement. - We deliver on our promises. Work Style: - HelloFresh values a dynamic and collaborative work environment. - Employees are encouraged to take ownership of their work and drive initiatives forward. - The company fosters a culture of continuous learning and improvement. Self-Assessment Questions: 1. How do you align with HelloFresh's company values, particularly "We take ownership of our work" and "We are one team"? 2. How comfortable are you working in a fast-paced, dynamic environment that embraces change and continuous improvement? 3. How do you approach collaboration and teamwork, particularly when working with cross-functional teams? ASSUMPTION: HelloFresh values a dynamic and collaborative work environment, with a strong focus on ownership, teamwork, and continuous improvement. ⚠️ Potential Challenges 1. Managing multiple priorities and timelines effectively, given the fast-paced and dynamic nature of the role. 2. Adapting global brand strategies to local markets, requiring a strong understanding of regional nuances and customer preferences. 3. Balancing brand consistency with local relevance, ensuring that campaigns resonate with customers in Germany, Austria, and Switzerland. 4. Monitoring and analyzing brand performance data to maximize impact and ROI, requiring a data-driven mindset and strong analytical skills. ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven mindset, and a deep understanding of regional markets and customer preferences. 📈 Similar Roles Comparison 1. Brand Marketing Manager vs. Product Marketing Manager: The Brand Marketing Manager focuses on creating and executing brand campaigns, while the Product Marketing Manager focuses on product messaging and positioning. In this role, both responsibilities are combined to ensure seamless brand alignment and local relevance. 2. DACH vs. Global Roles: DACH-specific roles require a strong understanding of regional markets and customer preferences, as well as the ability to adapt global brand strategies to local needs. Global roles focus on developing and executing brand campaigns at a global level, with less emphasis on regional adaptation. 3. Career Path: This role offers opportunities for career progression within the marketing department or other areas of the business, with potential paths including Senior Marketing Manager, Global Brand Manager, or other leadership positions. ASSUMPTION: This role combines elements of both brand marketing and product marketing, with a focus on regional adaptation and local relevance. 📝 Sample Projects 1. Local Brand Campaign: Develop and execute a multi-channel brand campaign for the German market, targeting young professionals aged 25-35 with a focus on convenience, sustainability, and healthy eating. 2. New Product Launch: Collaborate with the product team to launch a new meal kit offering in Austria, ensuring seamless brand alignment and local relevance through tailored messaging and content. 3. Product Marketing Content: Create tailored content for HelloFresh customers in Switzerland, focusing on local ingredients, regional recipes, and sustainable practices. ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Brand & Product Marketing Manager DACH role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Brand & Product Marketing Manager DACH role? 2. Team Structure: How is the marketing team structured, and who will I be working with on a daily basis? 3. Company Culture: How would you describe the company culture at HelloFresh, and how does the marketing team fit into the broader organization? 4. Growth Opportunities: What opportunities are there for career growth and development within the marketing department or other areas of the business? 5. Work Environment: How does HelloFresh support work-life balance and employee well-being, particularly for employees working in hybrid or remote arrangements? ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Brand & Product Marketing Manager DACH 2. Tailor your resume and cover letter to highlight your relevant marketing and brand strategy experience, with a focus on regional adaptation and local relevance. 3. Prepare examples of successful brand campaigns you've worked on, focusing on regional adaptation and local relevance. 4. Be ready to discuss your data-driven approach to marketing and brand performance analysis during the interview process. 5. Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.