📌 Core Information
🔹 Job Title: Brand & Product Marketing Manager DACH (w/m/d/x)
🔹 Company: HelloFresh
🔹 Location: Berlin, Germany
🔹 Job Type: Temporary (24 months, with the intention to extend)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid, 2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing local brand and go-to-market campaigns for Germany, Austria, and Switzerland
- Managing the brand marketing budget and measuring success
- Adapting strategies based on data to maximize impact
- Collaborating cross-functionally to ensure consistent branding across all customer interactions
- Creating content and working with creative teams to ensure consistent messaging
ASSUMPTION: This role requires a high level of autonomy and proactivity, as well as strong project management skills to coordinate multiple projects and stakeholders.
📋 Key Responsibilities
✅ Developing and implementing local brand campaigns based on global strategies, from conception to execution and performance evaluation across digital, social, and selected offline channels
✅ Creating go-to-market strategies for new product launches, focusing on brand fit and relevance in the DACH region
✅ Acting as the bridge between the central product marketing team and regional requirements, adapting global messages, and creating content that resonates with local audiences
✅ Managing the brand marketing budget, tracking expenses, and reporting on performance and ROI
✅ Monitoring brand and campaign KPIs, analyzing results, and providing data-driven optimization suggestions to maximize brand impact
✅ Collaborating with cross-functional teams to ensure consistent branding and positive customer experiences across all touchpoints
ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to prioritize effectively.
🎯 Required Qualifications
Education: A university degree in Marketing, Communication, Business Administration (with a marketing focus), or a related field
Experience: Proven experience in developing and executing effective brand campaigns, including media planning, performance analysis, and market research
Required Skills:
- Excellent project management skills, with the ability to coordinate multiple projects and deadlines
- Strong analytical thinking, with the ability to transform data into effective marketing strategies
- Excellent communication skills, with the ability to communicate ideas and insights clearly and persuasively in both German and English (C1 level)
- Proactivity and initiative-taking, with the ability to work independently and drive projects forward
- Strong attention to detail and a commitment to high-quality work
Preferred Skills:
- Experience working in the food sector or with food-related products
- Familiarity with the HelloFresh brand and its values
- Experience working with cross-functional teams and stakeholders
ASSUMPTION: Candidates should have a strong understanding of the DACH market and be able to tailor global strategies to local audiences.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (gross, full-time equivalent, based on experience and qualifications)
Benefits:
- Discounts on HelloFresh meal kits and Convini products
- Internal training opportunities and an annual team budget for professional development
- Flexible working arrangements, including remote work, work-from-home, and work-from-anywhere policies, as well as a sabbatical program
- Comprehensive onboarding, including a buddy program
- Company events, Friday beers, company runs, book club, and other team-building activities
- Discounted fitness offers through Urban Sports Club or John Reed
- Initiatives for employee well-being, including collaborations with Headspace and Spill
- Childcare support
- Company pension scheme
- Monthly subsidy for public transport (Germany only)
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home or remotely on certain days
ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles in the industry. The final offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh is a leading global food solutions group, operating in the consumer services sector. The company delivers high-quality food and recipes to customers worldwide, with a focus on sustainability, nutrition, and convenience.
Company Size: HelloFresh is a large company with over 21,000 employees globally, offering a dynamic and fast-paced work environment with opportunities for growth and development.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including the United States, Canada, Australia, and several European markets.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions, with a focus on convenience, variety, and affordability.
- HelloFresh is committed to sustainability and responsible sourcing, working with local farmers and suppliers to ensure the highest quality ingredients.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/careers/locations
ASSUMPTION: HelloFresh is a fast-growing company with a strong focus on innovation and continuous improvement. The company values diversity, inclusion, and work-life balance, offering a range of benefits and perks to support employee well-being and growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Brand Manager DACH and collaborates with various cross-functional teams, including product, CX, performance marketing, and CRM.
Work Arrangement: This is a hybrid role, with 2 days per week in the office and the remaining days working remotely or from home.
Growth Opportunities:
- After the initial 24-month period, there is the possibility of extending the contract or transitioning to a permanent role, depending on performance and business needs.
- HelloFresh offers internal training opportunities and an annual team budget for professional development, providing employees with the chance to grow and advance their careers within the company.
- The company's fast-paced and dynamic work environment offers numerous opportunities for learning and growth, as well as the chance to work on a wide range of projects and initiatives.
ASSUMPTION: This role offers a unique opportunity to gain experience in brand marketing and product management, working on a global scale with a focus on the DACH region. The role also provides the chance to collaborate with various cross-functional teams and stakeholders, building a strong professional network within the company.
🌍 Location & Work Environment
Office Type: HelloFresh's Berlin office is located in the vibrant Kreuzberg neighborhood, offering a modern and collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): Prinzenstraße 89, 10969 Berlin, Germany
Geographic Context:
- The Berlin office is centrally located, with easy access to public transportation and numerous nearby amenities, including restaurants, cafes, and shops.
- Berlin is a multicultural city with a thriving arts, culture, and food scene, offering a high quality of life and numerous opportunities for personal and professional growth.
- The city is also home to a vibrant tech industry, with numerous startups and established companies calling Berlin home.
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home or remotely on certain days
ASSUMPTION: HelloFresh's Berlin office offers a dynamic and collaborative work environment, with a strong focus on innovation, creativity, and continuous improvement. The company values work-life balance and offers a range of benefits and perks to support employee well-being and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Cultural fit and alignment with HelloFresh's values and mission
- Relevant experience and skills in brand marketing and product management
- Strong communication and presentation skills, with the ability to articulate ideas and insights clearly and persuasively in both German and English
- Proactivity and initiative-taking, with the ability to work independently and drive projects forward
- Strong analytical thinking and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on brand marketing and product management
- Be prepared to discuss your experience with brand campaigns, go-to-market strategies, and product launches, as well as your ability to manage budgets and track performance
- Demonstrate your understanding of the DACH market and your ability to tailor global strategies to local audiences
- Showcase your creativity and innovation, with a focus on generating new ideas and approaches to marketing and branding
- Prepare questions to ask the interviewer about the role, the team, and the company, demonstrating your interest and engagement in the opportunity
ATS Keywords: Brand Marketing, Product Marketing, Campaign Development, Go-to-Market Strategies, Budget Management, Performance Analysis, Content Creation, Project Management, Analytical Thinking, Communication Skills, Team Collaboration, Detail Orientation, Proactivity, Creativity, Market Research, Stakeholder Management, DACH, Germany, Austria, Switzerland
ASSUMPTION: HelloFresh's application process is designed to be fair, transparent, and efficient, with a focus on finding the best fit for both the candidate and the company. The company values diversity, inclusion, and work-life balance, and is committed to providing a positive and supportive work environment for all employees.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Creative Suite, Hootsuite)
- Budget tracking and reporting tools (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: HelloFresh uses a range of tools and technologies to support its marketing and branding efforts, with a focus on efficiency, collaboration, and data-driven decision-making. The company is committed to providing its employees with the resources and support they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive for excellence in everything we do
- Responsibility: We take ownership of our work and hold ourselves accountable for our actions
- Creativity: We foster a culture of innovation and continuous improvement
- Teamwork: We collaborate and support each other to achieve our goals
- Customer-centricity: We prioritize the needs and preferences of our customers in all our decisions
- Integrity: We act with honesty, transparency, and fairness in all our interactions
Work Style:
- HelloFresh values a dynamic and fast-paced work environment, with a strong focus on innovation, creativity, and continuous improvement
- The company encourages autonomy, proactivity, and initiative-taking, with a focus on driving results and achieving excellence
- HelloFresh values diversity, inclusion, and work-life balance, offering a range of benefits and perks to support employee well-being and growth
- The company fosters a culture of open communication, collaboration, and feedback, with a focus on supporting employees in their personal and professional development
Self-Assessment Questions:
- Do you share HelloFresh's commitment to quality, responsibility, creativity, teamwork, customer-centricity, and integrity?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on innovation, creativity, and continuous improvement?
- Do you thrive in a role that requires autonomy, proactivity, and initiative-taking, with a focus on driving results and achieving excellence?
- Are you comfortable working with a diverse and inclusive team, with a focus on collaboration, open communication, and feedback?
- Do you share HelloFresh's commitment to diversity, inclusion, and work-life balance, and are you interested in a role that offers a range of benefits and perks to support employee well-being and growth?
ASSUMPTION: HelloFresh values a strong cultural fit between its employees and the company's mission, values, and work environment. The company is committed to providing a positive and supportive work environment for all employees, with a focus on fostering a culture of collaboration, open communication, and feedback.
⚠️ Potential Challenges
- The role requires a high degree of multitasking, with a focus on coordinating multiple projects and stakeholders simultaneously
- The role involves a high degree of autonomy and proactivity, with a focus on driving results and achieving excellence
- The role requires strong communication and presentation skills, with the ability to articulate ideas and insights clearly and persuasively in both German and English
- The role involves working with a diverse and inclusive team, with a focus on collaboration, open communication, and feedback
- The role requires a strong understanding of the DACH market, with the ability to tailor global strategies to local audiences
ASSUMPTION: This role offers a unique opportunity to gain experience in brand marketing and product management, working on a global scale with a focus on the DACH region. The role also provides the chance to collaborate with various cross-functional teams and stakeholders, building a strong professional network within the company. However, the role also presents a number of challenges, including a high degree of multitasking, autonomy, and proactivity, as well as strong communication and presentation skills.
📈 Similar Roles Comparison
- This role is similar to other brand marketing and product management positions, with a focus on developing and implementing local brand campaigns, managing budgets, and tracking performance
- However, this role is unique in its focus on the DACH region, with a strong emphasis on tailoring global strategies to local audiences
- This role also offers a unique opportunity to work with a diverse and inclusive team, with a focus on collaboration, open communication, and feedback
- This role is also unique in its requirement for strong communication and presentation skills, with the ability to articulate ideas and insights clearly and persuasively in both German and English
ASSUMPTION: This role offers a unique opportunity to gain experience in brand marketing and product management, working on a global scale with a focus on the DACH region. The role also provides the chance to collaborate with various cross-functional teams and stakeholders, building a strong professional network within the company. However, the role also presents a number of challenges, including a high degree of multitasking, autonomy, and proactivity, as well as strong communication and presentation skills.
📝 Sample Projects
- Developing and implementing a local brand campaign for Germany, Austria, and Switzerland, from conception to execution and performance evaluation
- Creating a go-to-market strategy for a new product launch, focusing on brand fit and relevance in the DACH region
- Adapting global brand messaging and creating content that resonates with local audiences in Germany, Austria, and Switzerland
- Managing the brand marketing budget, tracking expenses, and reporting on performance and ROI
- Monitoring brand and campaign KPIs, analyzing results, and providing data-driven optimization suggestions to maximize brand impact
- Collaborating with cross-functional teams to ensure consistent branding and positive customer experiences across all touchpoints
ASSUMPTION: These sample projects are designed to provide candidates with a clear understanding of the key responsibilities and requirements of the role. The projects are intended to be challenging and engaging, with a focus on driving results and achieving excellence.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and product management strategy for the DACH region?
- What are the key challenges and opportunities facing the brand marketing team in the DACH region?
- How does HelloFresh support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
- How does HelloFresh foster a culture of collaboration, open communication, and feedback?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These key questions are designed to provide candidates with a clear understanding of the role, the team, and the company, as well as the opportunity to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HelloFresh careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on brand marketing and product management
- Prepare for the interview by researching the company, the role, and the team, and by practicing your communication and presentation skills
- Follow up with the hiring manager or HR department after the interview to express your interest in the role and to ask any remaining questions
- If you are offered the position, carefully review the offer and negotiate any terms or conditions as needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
