Brand Propositions Executive

📌 Core Information

🔹 Job Title: Brand Propositions Executive

🔹 Company: Sainsbury's

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full time

🔹 Category: Retail

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving brand plans to create distinctive and bold propositions
• Collaborating with key stakeholders to align on brand ambitions and optimize market opportunities
• Using real-time insights to anticipate risks and make strategic decisions
• Creating propositions that delight customers, meet commercial needs, and ignite creativity within brand communication teams

ASSUMPTION: This role requires a strategic and creative thinker with a deep understanding of brand strategy and proposition development. Strong influencing skills and the ability to balance analytical thinking with innovative ideas are essential.

📋 Key Responsibilities

✅ Developing and driving the brand plans to create distinctive, bold, and differentiating propositions that elevate our brands and ensure their successful performance

✅ Working closely with key stakeholders across the business to gain alignment and input on brand ambitions and plans, answering strategic brand questions

✅ Collaborating with insight teams to develop the customer strategy that guides the 3-year brand plan and proposition development

✅ Creating propositions that delight customers, meet the commercial needs of stakeholders, and ignite creativity within our brand communication and channel teams

✅ Using real-time insights to anticipate risks and optimize the market opportunities

✅ Shaping the annual and quarterly customer plans to reflect brand priorities and support the corporate strategy, making impactful decisions on media spend allocation and channel plans for our brands

ASSUMPTION: The role requires a strong focus on creativity, collaboration, and strategic thinking to develop and drive successful brand plans that resonate with customers and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in brand strategy, marketing, or a related role

Required Skills:

• Brand Strategy
• Proposition Development
• Creativity
• Collaboration
• Strategic Thinking
• Customer Focus
• Analytical Thinking
• Influencing Skills
• Relationship Building
• Resilience

Preferred Skills:

• Experience in the retail industry
• Fluency in additional languages

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a mid-level marketing role in London)

Benefits:

• Competitive pension scheme
• Generous staff discount
• Life assurance
• Health and wellbeing support
• 25 days' annual leave

Working Hours: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in London. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sainsbury's operates in the highly competitive retail industry, focusing on food and groceries, clothing, and general merchandise. The company is the UK's second-biggest retailer and has a strong presence in both physical stores and online channels.

Company Size: Sainsbury's is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Sainsbury's was founded in 1869 and has since grown into a major retailer with a rich history and a strong brand presence in the UK.

Company Description:

• Sainsbury's is committed to providing affordable, good food and excellent service to its customers
• The company focuses on great value and convenient shopping across its family of brands, including Argos, Nectar, and Habitat
• Sainsbury's is investing in technology and people to take the business to the next level and create a more resilient UK food system

Company Specialties:

• Retail
• Food & Groceries
• Clothing & General Merchandise
• Digital & Technology
• Supermarket
• Banking & Finance
• Online

Company Website: Sainsbury's Careers

ASSUMPTION: Sainsbury's is a well-established retailer with a strong brand presence in the UK. The company's focus on affordability, quality, and convenience has contributed to its success in the competitive retail market.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in brand strategy, marketing, or a related field.

Reporting Structure: The Brand Propositions Executive will report directly to the Marketing Planning & Propositions Manager and work closely with various stakeholders across the business.

Work Arrangement: This role is on-site, with the expectation of working from the London office. However, there may be flexibility for remote work on an occasional basis.

Growth Opportunities:

• Progression to a senior role within the Marketing Planning & Propositions team
• Expansion into other areas of the marketing function or related departments
• Development of leadership and management skills through mentoring and training programs

ASSUMPTION: The Brand Propositions Executive role offers opportunities for career growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: The London office is a modern, collaborative workspace with open-plan areas and dedicated meeting rooms.

Office Location(s): 33 Holborn, London, EC1N 2HT, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving retail industry
• The office is located in the Holborn area, offering easy access to public transportation and various amenities
• The city offers a wide range of cultural, entertainment, and dining options

Work Schedule: The role follows a standard full-time work schedule, Monday to Friday, with the possibility of occasional weekend or evening work to support events or campaigns.

ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to public transportation and various amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• First-round interview with the hiring manager
• Second-round interview with key stakeholders
• Final interview with the Marketing Planning & Propositions Manager

Key Assessment Areas:

• Brand strategy and proposition development skills
• Collaboration and stakeholder management abilities
• Analytical thinking and problem-solving skills
• Creativity and innovation
• Customer focus and commercial awareness

Application Tips:

• Tailor your resume and cover letter to highlight your brand strategy and marketing experience
• Provide specific examples of your achievements in brand proposition development and stakeholder management
• Demonstrate your understanding of the retail industry and Sainsbury's brand
• Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement

ATS Keywords: Brand Strategy, Proposition Development, Creativity, Collaboration, Strategic Thinking, Customer Focus, Analytical Thinking, Influencing Skills, Relationship Building, Resilience

ASSUMPTION: The application process for the Brand Propositions Executive role at Sainsbury's is designed to assess the candidate's brand strategy and marketing skills, as well as their fit with the company's culture and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Brand management software (e.g., Brandfolder, Brand24)
• Market research tools (e.g., Mintel, Euromonitor)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Brand Propositions Executive will be expected to use various tools and technologies to support their work in brand strategy and proposition development.

👔 Cultural Fit Considerations

Company Values:

• Putting our customers first
• Working together as one team
• Being open and honest
• Taking responsibility
• Striving for excellence

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Adaptable and resilient
• Creative and innovative
• Commercial and customer-focused

Self-Assessment Questions:

• Do you have a passion for Sainsbury's brands and a deep understanding of the retail industry?
• Are you a strong collaborator who can build effective relationships with key stakeholders?
• Can you balance analytical thinking with innovative ideas to create distinctive and bold brand propositions?

ASSUMPTION: Sainsbury's values a diverse and inclusive workforce that reflects the communities it serves. The company seeks candidates who align with its values and can contribute to its collaborative and innovative work environment.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic retail environment with tight deadlines
• Managing multiple stakeholders with varying priorities and expectations
• Adapting to changes in the market and consumer behavior
• Balancing the need for creativity and innovation with commercial realities

ASSUMPTION: The Brand Propositions Executive role may present challenges related to the fast-paced retail environment, managing multiple stakeholders, and balancing creativity with commercial constraints.

📈 Similar Roles Comparison

• Compared to other brand strategy roles, this position offers a unique opportunity to work on a well-known and established brand with a strong presence in the UK retail market
• Sainsbury's is a large organization with ample opportunities for career growth and development within the marketing function and the broader business
• This role may offer more exposure to senior stakeholders and the opportunity to influence brand strategy at a strategic level compared to similar roles in smaller organizations

ASSUMPTION: The Brand Propositions Executive role at Sainsbury's offers a unique opportunity to work on a well-known brand with a strong presence in the UK retail market, providing ample opportunities for career growth and development within the marketing function and the broader business.

📝 Sample Projects

• Developing a new brand proposition for a product line to appeal to a younger demographic
• Conducting market research to identify trends and opportunities in the retail sector and incorporating findings into the brand strategy
• Collaborating with cross-functional teams to launch a new marketing campaign that aligns with the brand proposition and drives customer engagement

ASSUMPTION: The Brand Propositions Executive will be involved in various projects that require creativity, collaboration, and strategic thinking to develop and drive successful brand plans that resonate with customers and stakeholders.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Sainsbury's?
• What are the key priorities for this role in the first 90 days?
• How does the Marketing Planning & Propositions team collaborate with other departments, such as Marketing Communications and Customer Insight?
• What opportunities are there for professional development and growth within the team and the broader organization?
• How does Sainsbury's support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture, team dynamics, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Sainsbury's Careers
• Tailor your resume and cover letter to highlight your brand strategy and marketing experience
• Prepare for the interview by researching Sainsbury's brand, industry, and company culture
• Practice common interview questions and develop responses that demonstrate your skills and experience
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.