Brand Social Coordinator (IHOP)

📌 Core Information

🔹 Job Title: Brand Social Coordinator (IHOP)

🔹 Company: Dine Brands Global

🔹 Location: Pasadena, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media content and campaigns to drive engagement and community growth
• Monitoring social media performance and providing insights to optimize strategies
• Collaborating with cross-functional teams to achieve campaign objectives
• Ensuring brand voice consistency and authenticity across platforms

ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as excellent communication and organizational skills. The ideal candidate will be passionate about social media and have experience managing large online communities.

📋 Key Responsibilities

✅ Monitor social media channels for trends, conversations, and brand mentions to refine strategy and inspire real-time content creation

✅ Foster a strong sense of communities among IHOP super fans, encouraging interaction, user-generated content, and brand advocacy

✅ Support Brand Social Community Manager in ensuring brand voice consistency and authenticity through community engagement

✅ Lead publishing and execute social media campaigns, collaborating with cross-functional teams to achieve campaign objectives

✅ Work closely with the Brand Social Community Manager to monitor social platforms and provide updates on any situations that may arise

✅ Monitor social media performance and provide insights on what’s working (and what’s not) to optimize content strategies across channels

ASSUMPTION: This role requires multitasking and the ability to manage multiple projects simultaneously. The ideal candidate will be able to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor’s degree required with a field of study in: Marketing, Business, Journalism, English, Communications preferred

Experience: Minimum 2+ years of experience in social media, content creation or community management, leading large online communities

Required Skills:

• Proficiency in social media analytics tools
• Strong understanding of social media platforms (Instagram, YouTube, TikTok, etc.) and what makes engaging content
• Ability to collaborate with cross-functional teams
• Ability to multitask and manage multiple projects simultaneously
• Good with ideation and making ideas come to life
• Strong organization and prioritization skills
• Excellent written and verbal communication skills

Preferred Skills:

• Passion for pancakes

ASSUMPTION: While not explicitly stated, a passion for the food and restaurant industry, particularly for IHOP, would be beneficial in this role.

💰 Compensation & Benefits

Salary Range: Target base salary $30-$40/hr depending on experience

Benefits:

• Equal Employment Opportunity Statement: Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law.
• Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.
• For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.

Working Hours: 40 hours per week, Monday-Friday, with occasional weekend and evening hours as needed

ASSUMPTION: While the salary range is provided, it is important to note that the actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Dine Brands Global operates in the restaurant industry, with a focus on franchising, brand revitalization, and consumer marketing. The company has over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023.

Company Size: Dine Brands Global has 501-1,000 employees, making it a mid-sized company. This size allows for a more intimate work environment, with opportunities for growth and advancement.

Founded: Dine Brands Global was founded in 2007, but its subsidiaries, Applebee's and IHOP, were founded in 1980 and 1958, respectively.

Company Description:

• Dine Brands Global passionately nurtures and grows the world’s most beloved restaurant brands - Applebee's, IHOP, and Fuzzy's Taco Shop.
• The company supports more than 3,400 restaurants around the world, making it one of the largest full-service restaurant companies in the world.
• Dine Brands values innovation, authenticity, and collaboration, and fosters a collaborative, creative environment that believes in going further together.

Company Specialties:

• Franchising
• Brand revitalization
• Consumer marketing

Company Website: www.dinebrands.com

ASSUMPTION: Dine Brands Global is a well-established company with a strong presence in the restaurant industry. The company's focus on innovation and collaboration makes it an attractive place to work for creative and forward-thinking individuals.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring 2-5 years of experience in social media, content creation, or community management.

Reporting Structure: The Brand Social Coordinator reports directly to the Brand Social Community Manager.

Work Arrangement: This role is on-site, with occasional weekend and evening hours as needed.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for advancement within the marketing department or other areas of the business.
• The ideal candidate will have the opportunity to work with a variety of teams and gain experience in different aspects of the business.

ASSUMPTION: This role offers a unique opportunity to work with a well-established brand and gain experience in social media management and community engagement.

🌍 Location & Work Environment

Office Type: The Dine Brands Global headquarters is a modern, professional office environment.

Office Location(s): 10 W Walnut St, Pasadena, California 91103, US

Geographic Context:

• Pasadena is a city in Los Angeles County, California, with a population of approximately 140,000 people.
• The city is known for its historic architecture, cultural attractions, and high quality of life.
• Pasadena is located about 10 miles northeast of downtown Los Angeles and is easily accessible by public transportation.

Work Schedule: The work schedule for this role is Monday-Friday, with occasional weekend and evening hours as needed.

ASSUMPTION: The work environment at Dine Brands Global is collaborative and creative, with a focus on innovation and authenticity. The office is located in a vibrant and historic city, offering a unique blend of urban and suburban living.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the Brand Social Community Manager

Key Assessment Areas:

• Social media knowledge and experience
• Communication skills
• Creativity and ideation
• Organizational skills
• Collaboration and teamwork

Application Tips:

• Highlight your experience with social media management and community engagement
• Include specific examples of campaigns or projects you've worked on and the results you achieved
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare questions to ask the interviewer about the company, the team, or the role to demonstrate your interest and engagement

ATS Keywords: social media, content creation, community management, engagement, campaign management, crisis management, reporting, collaboration, multitasking, ideation, organization, prioritization, written communication, verbal communication, marketing, branding, IHOP

ASSUMPTION: The application process for this role is typical for a mid-sized company in the restaurant industry. The interview process will focus on assessing the candidate's social media knowledge, communication skills, and creativity.

🛠️ Tools & Technologies

• Social media platforms (Instagram, YouTube, TikTok, etc.)
• Social media analytics tools (Hootsuite, Sprout Social, etc.)
• Project management tools (Asana, Trello, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The tools and technologies required for this role are standard for social media management and community engagement. The ideal candidate will have experience with these tools and be able to learn new ones quickly.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Authenticity
• Collaboration

Work Style:

• Creative and forward-thinking
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a passion for social media and a deep understanding of social media trends and platforms?
• Are you able to work independently and in a team environment?
• Do you have excellent communication and organizational skills?
• Are you able to multitask and manage multiple projects simultaneously?
• Do you have a creative and innovative approach to problem-solving?

ASSUMPTION: The ideal candidate for this role will be a creative and forward-thinking individual with a passion for social media and a deep understanding of social media trends and platforms. They will be able to work independently and in a team environment, with excellent communication and organizational skills.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with rapidly changing social media trends and algorithms
• Balancing the need for creativity and innovation with the need for consistency and brand authenticity
• Managing crises and negative feedback on social media platforms

ASSUMPTION: These challenges are common to social media management roles and can be overcome with strong organizational skills, creativity, and a deep understanding of social media trends and platforms.

📈 Similar Roles Comparison

• This role is similar to other social media management roles, but with a focus on community engagement and brand authenticity
• Unlike other social media management roles, this role requires a deep understanding of the IHOP brand and its target audience
• This role offers the opportunity to work with a well-established brand and gain experience in social media management and community engagement

ASSUMPTION: This role is unique in its focus on community engagement and brand authenticity, but shares many similarities with other social media management roles.

📝 Sample Projects

• Managing a social media campaign to promote a new menu item
• Creating and executing a user-generated content campaign to increase engagement and brand awareness
• Monitoring social media performance and providing insights to optimize content strategies across channels

ASSUMPTION: These sample projects are representative of the types of projects the ideal candidate might work on in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the IHOP brand on social media?
• How does the marketing team collaborate with other departments to achieve campaign objectives?
• What opportunities are there for growth and advancement within the marketing department or other areas of the business?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare questions to ask the interviewer about the company, the team, or the role to demonstrate your interest and engagement
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.