📌 Core Information
🔹 Job Title: Brand Specialist
🔹 Company: B&S Group
🔹 Location: Dordrecht, Zuid-Holland, Netherlands
🔹 Job Type: Contract
🔹 Category: Brand Management
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 4-5+ years
🔹 Remote Status: Hybrid (4 days in office)
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategies for both house brand (King of Reach) and iconic A-brands across Duty-Free and Travel Retail channels
- Planning, creating, and activating brand strategies that drive commercial impact globally
- Collaborating with internal teams and external stakeholders to ensure seamless brand activation
- Managing relationships with A-brands and elevating King of Reach identity
ASSUMPTION: This role requires a high level of autonomy and responsibility, with the ability to work independently while collaborating effectively with a team.
📋 Key Responsibilities
✅ Lead local execution of product introductions, relaunches, and market entries across all touchpoints
✅ Develop annual brand and marketing plans in alignment with commercial, purchasing, and supplier teams
✅ Create engaging content tailored for multiple markets across digital, in-store, PR, and social channels
✅ Drive in-store promotional strategies that encourage impulse buys and real-time customer interaction
✅ Represent brands confidently, presenting to clients, suppliers, and senior stakeholders with clarity and flair
✅ Collaborate with Sales, Purchase, and Supply Chain teams to ensure every campaign lands just right
✅ Own budget, delivering high-impact activation that's as smart as it is effective
✅ Stay sharp tracking trends, tools, and market shifts to keep brands ahead of the curve
ASSUMPTION: This role involves a high pace of work, with no two days looking the same, and requires resilience and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-5+ years in brand activation, trade marketing, or commercial brand roles
Required Skills:
- Proven ability to manage brand portfolios across multiple channels and regions
- Confidence in leading presentations and influencing internal and external stakeholders
- Strong project management skills
- Self-motivated, entrepreneurial mindset
- Clear, engaging communication skills with excellent command of English (Dutch is a plus)
- Resilience and drive to perform in a fast-paced, ever-evolving environment
Preferred Skills:
- Experience working with A-brands in Duty-Free and Travel Retail channels
- Familiarity with global brand activation strategies
ASSUMPTION: Candidates with experience in fast-paced environments and a proven track record of driving brand success will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience level and industry standards for brand management roles in the Netherlands)
Benefits:
- Competitive salary
- Yearly fixed Christmas bonus and performance-dependent bonus
- 25 vacation days, with the possibility to purchase additional days
- Travel allowance of up to 75 km on single trip travel when working at the office, or an allowance if working remotely
- Flexibility to work 1 day a week from home
- Pension scheme where 2/3 of the pension costs are paid by the company
- Possibility to take courses related to growth ambitions and function
- Coaching program focused on mental health (non-binding)
- Participation in group insurance such as disability insurance and survivor's insurance
- Free use of company gym
- Bicycle plan with a substantial discount
ASSUMPTION: The salary range provided is an estimate based on industry standards for brand management roles in the Netherlands. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: International Trade and Development
Company Size: 1,001-5,000 employees
Founded: 1980 (as a tech company in the consumer goods industry)
Company Description:
- B&S Group is a tech company that brings suppliers, logistics partners, wholesalers, retailers, and consumers together across the globe
- Partners with premium consumer brands in beauty, liquors, personal care, food, health, and consumer electronics
- Provides sourcing, warehousing, distribution, digital commerce, marketing, and brand development solutions
Company Specialties:
- Tech company and Fast-moving consumer goods
Company Website: http://www.bs-group-sa.com
ASSUMPTION: B&S Group's extensive global network and physical local presence enable it to connect various stakeholders in the consumer goods industry effectively.
📊 Role Analysis
Career Level: Mid-level brand management role with potential for growth and impact
Reporting Structure: Reports to the Brand Manager, working closely with a team of four, including an intern
Work Arrangement: Hybrid, with 4 days in the office and 1 day remote
Growth Opportunities:
- Potential to shape the next chapter of King of Reach, the fast-rising in-house brand
- Opportunity to work with powerhouse brands across categories and channels
- High-autonomy, high-responsibility role where input genuinely matters
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a genuine impact on the company's brand portfolio.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Rijksstraatweg 7, 3316 EE Dordrecht, Netherlands
Geographic Context:
- Dordrecht is the oldest city in the Netherlands, located in the province of Zuid-Holland
- Offers a mix of historic architecture and modern amenities
- Well-connected by road, rail, and water, with easy access to major cities like Rotterdam and The Hague
Work Schedule: Full-time, with flexibility to work from home 1 day a week
ASSUMPTION: The office location in Dordrecht provides a historic yet modern work environment, with easy access to amenities and major cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Brand Manager and a member of the brand team
- Final interview with the Global Brand Director
Key Assessment Areas:
- Brand management skills and experience
- Presentation and communication skills
- Cultural fit and alignment with company values
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management experience and achievements
- Prepare examples of successful brand campaigns or projects you've led
- Research B&S Group and the brand portfolio to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Brand activation, trade marketing, commercial brand roles, project management, communication skills, presentation skills, strategic thinking, entrepreneurial mindset, resilience, team collaboration, content creation, market analysis, budget management, client relations, promotional strategies, stakeholder management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand management skills, cultural fit, and strategic thinking abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The required tools and technologies for this role are standard in the brand management industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on execution
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with a diverse range of stakeholders, from clients to suppliers?
- Do you have a proven track record of driving brand success in a dynamic market?
ASSUMPTION: Candidates who align with B&S Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple brands and stakeholders simultaneously
- Working in a fast-paced, ever-evolving environment
- Balancing strategic thinking with day-to-day execution
- Adapting to cultural differences when working with global brands and teams
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their experience and skills to drive brand success.
📈 Similar Roles Comparison
- Unlike traditional brand management roles, this position requires a higher level of autonomy and responsibility
- Focuses on the Duty-Free and Travel Retail channels, which have unique marketing and promotional strategies
- Offers the opportunity to work with both iconic A-brands and an in-house brand, providing a broad range of experience
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, making it an attractive choice for experienced brand management professionals looking to make a significant impact.
📝 Sample Projects
- Developing and executing a global launch campaign for a new product in the Duty-Free channel
- Creating a comprehensive brand style guide for King of Reach, ensuring consistency across all touchpoints
- Conducting a market analysis to identify trends and opportunities for a portfolio of A-brands in the Travel Retail channel
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand team?
- How does the company support the growth and development of its employees in brand management roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of brand campaigns and initiatives?
- What are the most rewarding aspects of working on the King of Reach brand, and what challenges might I face?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant brand management experience and achievements
- Prepare examples of successful brand campaigns or projects you've led
- Research B&S Group and the brand portfolio to demonstrate your enthusiasm and understanding of the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
