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Brand Specialist

Toyota Motor Corporation
Full-time
On-site
Australia
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Specialist

πŸ”Ή Company: Toyota Motor Corporation

πŸ”Ή Location: Port Melbourne - 155 Bertie Street

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 26, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting national marketing initiatives for passenger and smaller SUV vehicles
  • Executing communication campaigns and model-specific initiatives
  • Collaborating with national divisions, regional teams, and the dealer network
  • Monitoring campaign performance and generating reports

ASSUMPTION: This role requires a good understanding of the automotive market and experience working with agencies. It involves a mix of strategic planning and tactical execution, with a focus on enhancing brand desirability and driving sales growth.

πŸ“‹ Key Responsibilities

βœ… Execute established communication processes and procedures for passenger and smaller SUV vehicles

βœ… Support the development of product communication processes and procedures

βœ… Assist in the development and execution of advertising campaigns and tactical activity plans

βœ… Serve as the primary liaison between national divisions, regional teams, and the dealer network

βœ… Maintain reporting systems and generate reports to support business planning, budgeting, and forecasting activities

βœ… Assist in the evaluation and selection of agencies and suppliers, and support ongoing management of supplier relationships

ASSUMPTION: This role involves a high level of collaboration and project management, with a focus on delivering accurate, timely information and ensuring service delivery meets quality expectations.

🎯 Required Qualifications

Education: Tertiary qualification in marketing and communications, or a related field

Experience: 2-5 years of experience in marketing and communications, with a background in digital marketing and/or advertising

Required Skills:

  • Strong understanding of automotive products and the Australian automotive market
  • Excellent project and budget management skills
  • Excellent attention to detail
  • Experience working with agencies

Preferred Skills:

  • Experience in the automotive industry
  • Bilingual or multilingual skills

ASSUMPTION: Candidates with relevant experience and a strong understanding of the automotive market are likely to be successful in this role. A background in digital marketing and advertising is highly desirable.

πŸ’° Compensation & Benefits

Salary Range: $75,000 - $95,000 AUD per year (Based on industry standards for a Marketing Specialist role in Australia with 2-5 years of experience)

Benefits:

  • Fully maintained motor vehicle excluding fuel and including insurance
  • 14% superannuation with subsidised income protection, life and total disability insurance
  • Annual contribution to private health insurance worth over $1800
  • Significant family vehicle lease and purchase discounts
  • Flexible hours and workspaces through hybrid work
  • Wellness facilities – free onsite gym, end of trip facilities
  • Free car parking and discounted onsite cafe
  • Free onsite primary school holiday program
  • 10 days paid domestic and family violence leave
  • Genuine career development opportunities
  • Paid volunteer days to support your community and matched giving program
  • 26 weeks paid primary carers leave, 8 weeks paid parental leave for secondary carers and superannuation contributions on unpaid parental leave
  • Access to Toyota’s RewardsHub

Working Hours: 37.5 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist role in Australia with 2-5 years of experience. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 201-500 employees

Founded: 1979

Company Description:

  • Toyota Racing Development (TRD) is dedicated to advancing automotive engineering and maximizing racetrack success
  • TRD partners with the finest race teams and drivers who share their passion, fostering an atmosphere of excellence
  • TRD aims to inspire the hearts and minds of racing fans, Toyota team members and customers, and the driving public

Company Specialties:

  • Automotive engineering
  • Racetrack success
  • Partnerships with race teams and drivers

Company Website: Toyota Racing Development

ASSUMPTION: Toyota Racing Development is a division of Toyota Motor Corporation, focusing on automotive engineering and racing. Its mission is to inspire racing fans, Toyota team members, and customers, while fostering an atmosphere of excellence.

πŸ“Š Role Analysis

Career Level: Mid-level Marketing Specialist

Reporting Structure: This role reports to the National Marketing Manager

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

  • Progression to a Senior Marketing Specialist role
  • Expansion into other areas of marketing or related fields
  • Opportunities to work on high-profile campaigns and projects

ASSUMPTION: This role offers opportunities for career growth and development within the marketing field. Candidates should be proactive in seeking out growth opportunities and demonstrating their potential for advancement.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work

Office Location(s): Port Melbourne - 155 Bertie Street

Geographic Context:

  • Port Melbourne is a suburb of Melbourne, Australia
  • Melbourne is the second-most populous city in Australia and the capital of the state of Victoria
  • The city is known for its cultural diversity, vibrant arts scene, and high quality of life

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexible hours available

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work. The location in Port Melbourne offers easy access to the city and its amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the team or other stakeholders

Key Assessment Areas:

  • Understanding of the automotive market and Toyota's brand
  • Marketing and communication skills
  • Project and budget management skills
  • Attention to detail and problem-solving abilities

Application Tips:

  • Highlight relevant experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for the company
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Marketing, Communications, Digital Marketing, Advertising, Project Management, Budget Management, Attention to Detail, Agency Collaboration

ASSUMPTION: The application process for this role is likely to involve a combination of online and in-person interviews, with a focus on assessing the candidate's understanding of the automotive market and their marketing and communication skills.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Project management tools (e.g., Asana, Trello)
  • Marketing automation tools (e.g., Hootsuite, Buffer)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace for communication and collaboration. Project management and marketing automation tools may also be used to streamline workflows and track progress.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Kaizen (continuous improvement)
  • Respect (valuing diversity and inclusion)
  • Teamwork (collaborating to achieve common goals)

Work Style:

  • Collaborative and team-oriented
  • Focused on continuous improvement and innovation
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have a strong understanding of the automotive market and Toyota's brand?
  • Are you comfortable working collaboratively in a team environment?
  • Do you have a proactive approach to problem-solving and continuous improvement?

ASSUMPTION: Toyota values a work style that is collaborative, focused on continuous improvement, and adaptable to change. Candidates should be able to demonstrate their understanding of the automotive market and their ability to work effectively in a team environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with diverse stakeholders, including national divisions, regional teams, and the dealer network
  • Adapting to changes in the automotive market and consumer behavior
  • Balancing on-site and remote work effectively

ASSUMPTION: This role may present challenges in managing multiple projects and working with diverse stakeholders. Candidates should be able to demonstrate their ability to prioritize tasks, manage their time effectively, and communicate clearly with stakeholders.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Specialist or Brand Manager role in other industries, with a focus on automotive products
  • Compared to other marketing roles, this position has a stronger emphasis on brand desirability and sales growth
  • Career progression may involve moving into a Senior Marketing Specialist or Marketing Manager role within Toyota or another organization

ASSUMPTION: This role is similar to other marketing roles, with a focus on brand desirability and sales growth within the automotive industry. Candidates should be aware of the specific requirements and challenges of working in the automotive sector.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new model launch
  • Collaborating with regional teams to create localized marketing materials
  • Analyzing campaign performance data and making data-driven recommendations for future campaigns

ASSUMPTION: This role involves a range of marketing projects, from campaign development and execution to data analysis and reporting. Candidates should be able to demonstrate their ability to work on diverse projects and adapt to changing priorities.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the broader marketing strategy for Toyota?
  • What opportunities are there for professional development and growth within the organization?
  • How does Toyota support work-life balance for employees in hybrid roles?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company. Questions about priorities, strategy, and growth opportunities can help clarify the expectations and potential for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Toyota Careers website
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
  • Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.