Brand Specialist - Core

📌 Core Information

🔹 Job Title: Brand Specialist - Core

🔹 Company: PMCL-JAZZ

🔹 Location: Islamabad, Pakistan

🔹 Job Type: On-site

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the development and execution of brand strategy
• Conducting research on target audiences, industry analysis, and competition
• Analyzing industry trends, competitor activities, and customer behaviors
• Collaborating with various departments and external agencies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage brand activities and collaborate with diverse teams.

📋 Key Responsibilities

✅ Assist in the development and execution of Brand Strategy

✅ Conduct research about target audience, industry analysis, and competition to assist in developing relevant portfolio strategy

✅ Analyze industry trends, competitor activities, and customer behaviors to derive actionable insights

✅ Conduct market research and competitive analysis to understand the landscape and devise effective brand engagement initiatives

✅ Review and evaluate relevant portfolio performance, assist in identifying ways to maximize the target KPIs

✅ Develop and maintain relationships with key stakeholders both external and internal

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and stakeholder management, requiring strong organizational skills and the ability to work effectively in a dynamic environment.

🎯 Required Qualifications

Education: Degree in Marketing/Communications/Business or equivalent

Experience: Minimum of 2+ years relevant Brand Management or relevant experience

Required Skills:

• Understanding of digital & conventional marketing channels
• Demonstrated ability to assist in developing and executing a comprehensive brand strategy
• Experience of working in a tech/start-up/Digital and Lifestyle app will be added bonus

Preferred Skills:

• Proficient in Excel, Word, and Power-point

ASSUMPTION: While the role requires specific brand management experience, a background in digital or lifestyle apps would be particularly beneficial for this position.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level brand management role in Pakistan is PKR 100,000 - 150,000 per month. This estimate is based on market research and comparable roles in the region.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Jazz services
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break. Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications, with a focus on digital products and services

Company Size: 1,001-5,000 employees, providing a large and diverse work environment

Founded: 1994, with a rich history in the Pakistani telecommunications industry

Company Description:

• Pakistan’s number one digital operator and the largest internet and broadband service provider
• Maintains market leadership through cutting-edge technology, strong brands, and a wide range of value-added services
• Provides uninterrupted countrywide connectivity, unmatched customer services, and international roaming in over 150 countries

Company Specialties:

• Telecommunications
• Digital Products and Services
• Voice Communication
• Mobile Internet Access
• Data Plans
• Mobile Apps and Services
• Roaming Services
• Mobile Devices and Handsets
• Mobile Plans and Subscriptions
• Customer Support
• Network Infrastructure
• Network Security
• Cloud Services
• Adtech
• Edtech
• Health tech
• Insurtech
• Work opportunities
• Job opportunity
• Digital Transformation

Company Website: http://www.jazz.com.pk

ASSUMPTION: Jazz is a well-established company in the telecommunications industry, offering a wide range of services and a large employee base.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Stream Head Brands, with opportunities to collaborate with various departments and external agencies

Work Arrangement: On-site, with a flexible work environment that encourages collaboration and innovation

Growth Opportunities:

• Progression to senior brand management roles
• Expansion into related fields, such as digital marketing or product management
• International assignments, given Jazz's global presence

ASSUMPTION: This role offers significant growth potential, both within the brand management function and across related disciplines within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Jazz Digital Headquarter, 1- A, Kohistan Road, F-8 Markaz, Islamabad, Federal Capital Area 44000, PK

Geographic Context:

• Islamabad is the capital and second-largest city of Pakistan, known for its vibrant culture and historical significance
• The city offers a mix of modern amenities and traditional Pakistani charm
• Islamabad has a subtropical climate, with hot summers and mild winters

Work Schedule: Full-time, with flexible hours and opportunities for remote work, depending on the role and team requirements

ASSUMPTION: The work environment at Jazz is dynamic and collaborative, with a focus on innovation and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring managers and team members
• Background check and offer extension

Key Assessment Areas:

• Brand management skills and experience
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Jazz's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand management experience and skills
• Prepare examples of successful brand campaigns or projects you've worked on
• Research Jazz's brand and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Brand Management, Marketing Strategy, Market Research, Competitive Analysis, Stakeholder Engagement, Project Management, Digital Marketing, Customer Engagement, Industry Trends

ASSUMPTION: The application process at Jazz is competitive, with a focus on assessing candidates' brand management skills, analytical abilities, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Marketo)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Empowerment and growth

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous learning
• Adaptable and resilient

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your work?
• Can you provide an example of a time when you drove innovation or continuous improvement in a project or role?
• How do you handle working in a fast-paced, dynamic environment, and how do you prioritize your workload?

ASSUMPTION: Jazz values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and a commitment to continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse teams and stakeholders, requiring strong communication and conflict resolution skills
• Keeping up with industry trends and competitor activities, demanding continuous learning and adaptation
• Occasional overtime or working on weekends, depending on project deadlines and team requirements

ASSUMPTION: The role may present challenges related to project management, stakeholder engagement, and the fast-paced nature of the telecommunications industry.

📈 Similar Roles Comparison

• Compared to related roles, this position places a stronger emphasis on market research and competitive analysis
• In the Pakistani telecommunications industry, brand specialists typically focus on digital products and services, with a customer-centric approach
• Career progression in brand management may lead to senior roles, such as Brand Manager or Head of Branding, with potential expansion into related fields

ASSUMPTION: This role is unique in its focus on market research and competitive analysis, with opportunities for growth and development within the brand management function and across related disciplines.

📝 Sample Projects

• Conducting a comprehensive brand audit and developing a strategic brand roadmap
• Analyzing customer segments and developing targeted brand engagement initiatives
• Managing a rebranding project, including logo design, color scheme, and overall brand identity

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives a Brand Specialist - Core Stream might undertake, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader organization?
• How does Jazz support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Jazz measure the success of its brand initiatives, and what KPIs are most important for this role?
• What is the work-life balance like for this role, and how does Jazz support employee well-being?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant brand management experience and skills
• Prepare examples of successful brand campaigns or projects you've worked on
• Research Jazz's brand and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.