📌 Core Information
🔹 Job Title: Brand Specialist
🔹 Company: B&S Group
🔹 Location: Dordrecht, Zuid-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 4-5+ years
🔹 Remote Status: On-site (with 1 day remote work flexibility)
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategies for iconic A-brands and King of Reach across duty-free and travel retail channels
- Planning and executing product introductions, relaunches, and market entries
- Developing annual brand and marketing plans in collaboration with commercial, purchasing, and supplier teams
- Creating engaging content tailored for multiple markets across digital, in-store, PR, and social platforms
- Driving in-store promotional strategies to encourage impulse buys and real-time customer interaction
- Representing brands with confidence, presenting to clients, suppliers, and senior stakeholders
- Managing A-brand relationships while elevating King of Reach's identity
- Collaborating with sales, purchase, and supply chain teams to ensure seamless campaign execution
ASSUMPTION: This role requires a high level of autonomy and responsibility, with a focus on strategic thinking, decisive action, and strong communication skills.
📋 Key Responsibilities
✅ Lead the local execution of product introductions, relaunches, and market entries, ensuring seamless activation across all touchpoints
✅ Develop annual brand and marketing plans in alignment with commercial, purchasing, and supplier teams
✅ Create bold, engaging content tailored for multiple markets across digital, in-store, PR, and social platforms
✅ Drive in-store promotional strategies that encourage impulse buys and real-time customer interaction
✅ Represent brands with confidence, presenting to clients, suppliers, and senior stakeholders with clarity and flair
✅ Be the go-to brand guardian, managing A-brand relationships while elevating King of Reach's identity
✅ Collaborate with sales, purchase, and supply chain teams to ensure every campaign lands just right
✅ Own your budget, delivering high-impact activation that's as smart as it is effective
✅ Stay sharp tracking trends, tools, and market shifts to keep our brands ahead of the curve
ASSUMPTION: This role involves a high pace, ever-evolving environment where no two days look the same, requiring resilience and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-5+ years in brand activation, trade marketing, or commercial brand roles
Required Skills:
- Proven ability to manage brand portfolios across multiple channels and regions
- Confidence in leading presentations and influencing internal and external stakeholders
- Strong project management skills – a planner, a doer, and a finisher
- A self-motivated, entrepreneurial mindset – spotting opportunities and running with them
- Clear, engaging communication skills with excellent command of English (Dutch is a plus)
- Resilience and drive to perform in a fast-paced, ever-evolving environment
Preferred Skills:
- Experience working with duty-free and travel retail channels
- Familiarity with global brand building and cross-cultural marketing
ASSUMPTION: Given the international nature of the role, candidates with experience in global brand building and cross-cultural marketing may have an advantage.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and market standards for brand management roles in the Netherlands)
Benefits:
- Competitive salary plus yearly fixed Christmas bonus and performance-dependent bonus
- Initially, a one-year contract with the prospect of permanent employment
- 25 vacation days, with the possibility to purchase additional days
- Travel allowance of up to 75 km on single trip travel when working at the office, or an allowance if working remotely
- Flexibility to work 1 day a week from home
- Pension scheme where 2/3 of the pension costs are paid by the company
- Possibility to take courses related to growth ambitions and function
- Coaching program focused on mental health (non-binding)
- Participation in group insurance such as disability insurance and survivor's insurance
- Free use of the company gym
- Bicycle plan with a substantial discount
Working Hours: Full-time (40 hours per week) with flexibility to work from home 1 day a week
ASSUMPTION: The salary range provided is an estimate based on market standards for brand management roles in the Netherlands. The final salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: International Trade and Development, with a focus on consumer goods and technology
Company Size: 1,001-5,000 employees, providing a large network of opportunities and resources
Founded: The company's history and founding date are not explicitly stated, but it is a well-established organization with a strong presence in the consumer goods industry
Company Description:
- B&S (EURONEXT BSGR) is a tech company in the consumer goods industry, partnering with world-class brands to serve millions of consumers daily
- The company provides sourcing, warehousing, distribution, digital commerce, marketing, and brand development solutions
- B&S brings together suppliers, logistics partners, wholesalers, retailers, and consumers through its international network and physical local presence
Company Specialties:
- Tech company and Fast-moving consumer goods
Company Website: http://www.bs-group-sa.com
ASSUMPTION: B&S Group is a well-established company with a strong focus on technology and consumer goods, providing a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and shape the next chapter of King of Reach
Reporting Structure: The Brand Specialist will work as part of a tight-knit brand team of four, including an intern, and collaborate with various internal teams and external stakeholders
Work Arrangement: Hybrid, with the flexibility to work from home 1 day a week
Growth Opportunities:
- Potential to shape the next chapter of King of Reach, the company's fast-rising in-house brand
- Opportunities to work with powerhouse brands across categories and channels
- High-autonomy, high-responsibility role where input genuinely matters
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a real impact on the company's brands and strategies.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities, including a company gym
Office Location(s): Rijksstraatweg 7, 3316 EE Dordrecht, Netherlands
Geographic Context:
- Dordrecht is a city in the province of Zuid-Holland, Netherlands, with a population of approximately 120,000 people
- The city is located near the port of Rotterdam and offers a mix of urban and suburban living
- Dordrecht has a rich history and cultural heritage, with numerous museums, galleries, and historic sites
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home 1 day a week
ASSUMPTION: The office location in Dordrecht offers a vibrant and historic city setting, with easy access to nearby urban centers and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview or assessment
- Job offer and onboarding
Key Assessment Areas:
- Brand management and strategy skills
- Presentation and communication abilities
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns or projects you've led, focusing on strategy, execution, and results
- Research the company and the role to demonstrate your understanding of the brand and the industry
ATS Keywords: Brand activation, trade marketing, commercial brand roles, project management, communication skills, presentation skills, strategic thinking, entrepreneurial mindset, resilience, team collaboration, market analysis, content creation, promotional strategies, stakeholder management, budget management, trend tracking
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's brand management skills, communication abilities, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- Highly collaborative and team-oriented
- Focused on driving commercial impact and results
Self-Assessment Questions:
- How do you approach strategic brand planning, and can you provide an example of a successful campaign you've led?
- How do you adapt your communication style to different stakeholders, and can you give an example of a challenging presentation you've delivered?
- How do you prioritize and manage multiple projects simultaneously, and can you share a time when you had to pivot or adjust your strategy due to unexpected changes?
ASSUMPTION: B&S Group values candidates who are innovative, collaborative, and customer-focused, with strong communication skills and the ability to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple brands and stakeholders across diverse markets and channels
- Adapting to a fast-paced, ever-evolving work environment
- Balancing strategic thinking with day-to-day execution and creative teamwork
- Working with a tight-knit team while maintaining independence and ownership of projects
ASSUMPTION: These challenges are inherent to the role and require a candidate with strong project management skills, resilience, and the ability to thrive in a dynamic environment.
📈 Similar Roles Comparison
- This role differs from traditional brand management positions in its focus on duty-free and travel retail channels, requiring experience or adaptability in this unique market
- Compared to other brand management roles, this position offers a high level of autonomy and responsibility, with the opportunity to shape the next chapter of King of Reach
- Career progression in this role may involve moving into a senior brand management position or taking on additional responsibilities within the brand team
ASSUMPTION: This role offers unique opportunities and challenges compared to other brand management positions, with a focus on duty-free and travel retail channels and a high level of autonomy.
📝 Sample Projects
- Developing and executing a global brand relaunch campaign for an iconic A-brand, including product packaging, in-store displays, and digital content
- Creating and implementing a regional marketing strategy for King of Reach, tailored to the unique cultural and consumer preferences of target markets
- Managing the local execution of a product introduction for a new A-brand, coordinating with cross-functional teams and external stakeholders to ensure seamless activation across all touchpoints
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Brand Specialist role, requiring a candidate with strong brand management skills and the ability to work effectively with diverse teams.
❓ Key Questions to Ask During Interview
- Can you describe the brand team's structure and how this role fits within it?
- How does the company support the growth and development of its brand team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its brand strategies, and what metrics are most important for this role?
- What are the biggest challenges facing the brand team currently, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to provide insight into the role's structure, priorities, and challenges, as well as the company's approach to brand management and team development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills, using the ATS keywords provided
- Prepare examples of successful brand campaigns or projects you've led, focusing on strategy, execution, and results
- Research the company and the role to demonstrate your understanding of the brand and the industry
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
