Brand Specialist - Gaming, Healthcare & Insurance

📌 Core Information

🔹 Job Title: Brand Specialist - Gaming, Healthcare & Insurance

🔹 Company: Jazz

🔹 Location: Islamabad, Pakistan

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the development and execution of brand strategy for growth portfolios such as Gaming, Insurance, and Healthcare.
• Managing communications development and end-to-end performance marketing for these portfolios.
• Conducting market research and competitive analysis to derive actionable insights and devise effective brand engagement initiatives.
• Reviewing and evaluating portfolio performance and assisting in identifying ways to achieve KPIs.
• Developing and maintaining relationships with key stakeholders both external and internal.

ASSUMPTION: This role requires a strong understanding of digital products and a demonstrated ability to leverage digital tools and platforms. The ideal candidate will have experience working in a tech/start-up/Digital/Gaming/Insurance/Healthcare portfolio.

📋 Key Responsibilities

✅ Assist in the development and execution of Brand Strategy for growth portfolios such as Gaming, Insurance, and Healthcare.

✅ Manage communications development as well as end-to-end performance marketing management for these portfolios.

✅ Conduct research about target audience, industry analysis, and competition to assist in developing relevant portfolio strategy.

✅ Analyze industry trends, competitor activities, and customer behaviors to derive actionable insights.

✅ A content mindset with an expertise to understand the kind of content that works for the relevant TG.

✅ Conduct market research and competitive analysis to understand the landscape and devise effective brand engagement initiatives.

✅ Review and evaluate digital portfolio performance & awareness KPIs and assist in identifying ways to achieve those KPIs.

✅ Develop and maintain relationships with key stakeholders both external and internal.

ASSUMPTION: The role may require occasional overtime or working on weekends to meet project deadlines or attend industry events.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, Business, or equivalent

Experience: Minimum of 2+ years relevant Marketing or relevant experience, preferably in a tech/start-up/Digital/Gaming/Insurance/Healthcare portfolio

Required Skills:

• Strong project management skills with the ability to manage multiple projects and priorities simultaneously.
• Strong conflict management skills to manage multiple stakeholders.
• Strong command on interpersonal skills, communication, and presentation skills.
• Strong understanding of 3 C’s (Consumer, Customer, Competition), trends, practices, information, and insights impacting the business.

Preferred Skills:

• Experience in managing end-to-end digital performance marketing campaigns.
• A creative individual with a strong flair of innovative ideas for content creation for platforms.
• Strong understanding of digital products and a demonstrated ability to leverage digital tools and platforms.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the industry and the company's global presence.

💰 Compensation & Benefits

Salary Range: The salary range for this role is PKR 80,000 - 150,000 per month, based on experience and qualifications. This estimate is based on industry standards for a mid-level marketing role in Pakistan's telecommunications industry.

Benefits:

• Health insurance and other employee benefits packages.
• Opportunities for professional growth and development.
• Working in a dynamic and innovative environment with a strong focus on digital transformation.

Working Hours: The role requires working standard office hours, Monday to Friday, with occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The final salary offer will be made at the discretion of the company.

📌 Applicant Insights

🔍 Company Context

Industry: Jazz operates in the telecommunications industry, providing mobile internet access, data plans, mobile apps and services, roaming services, and mobile devices and handsets. They also offer digital products and services, including adtech, edtech, health tech, and insurtech.

Company Size: Jazz is a large organization with 1,001-5,000 employees, providing ample opportunities for career growth and development.

Founded: Jazz was founded in 1994 and has since grown to become Pakistan’s number one digital operator and the largest internet and broadband service provider with over 70 million subscribers nationwide.

Company Description:

• Jazz maintains market leadership through cutting-edge, integrated technology, the strongest brands, and the largest portfolio of value-added services in the industry.
• The company provides uninterrupted countrywide connectivity, unmatched customer services, and international roaming in over 150 countries.
• Jazz passionately supports education, health, and environmental initiatives and promotes sustainable business practices.

Company Specialties:

• Telecommunications
• Digital Products and Services
• Voice Communication
• Mobile Internet Access
• Data Plans
• Mobile Apps and Services
• Roaming Services
• Mobile Devices and Handsets
• Mobile Plans and Subscriptions
• Customer Support
• Network Infrastructure
• Network Security
• Cloud Services
• Adtech
• Edtech
• Health tech
• Insurtech
• Work opportunities
• Job opportunity
• and Digital Transformation

Company Website: http://www.jazz.com.pk

ASSUMPTION: Jazz's extensive experience and market leadership in the telecommunications industry make it an attractive employer for those seeking a stable and innovative work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of relevant experience in marketing, digital marketing, or a related field.

Reporting Structure: The Brand Specialist will report directly to the Brand Manager or a similar role within the marketing department.

Work Arrangement: This is an on-site role with standard office hours, Monday to Friday, with occasional overtime or weekend work as needed.

Growth Opportunities:

• Jazz offers opportunities for professional growth and development within the marketing department and the broader organization.
• The company's focus on digital transformation may lead to new opportunities in emerging technologies and industries.
• With over 70 million subscribers nationwide, Jazz provides ample opportunities for career advancement and exposure to diverse markets.

ASSUMPTION: The Brand Specialist role may evolve over time as Jazz continues to expand its digital offerings and explore new markets.

🌍 Location & Work Environment

Office Type: Jazz's headquarters is located in Islamabad, with a modern and collaborative work environment designed to foster innovation and creativity.

Office Location(s): Jazz Digital Headquarter, 1- A, Kohistan Road, F-8 Markaz, Islamabad, Federal Capital Area 44000, PK

Geographic Context:

• Islamabad is the capital and the 10th largest city of Pakistan, with a population of approximately 1 million people.
• The city is known for its wide tree-lined streets, many gardens, and parks, including the famous Fatima Jinnah Park and the Margalla Hills National Park.
• Islamabad is a multicultural city with a diverse range of restaurants, shopping centers, and entertainment options.

Work Schedule: The role requires working standard office hours, Monday to Friday, with occasional overtime or weekend work as needed.

ASSUMPTION: While Jazz's headquarters is located in Islamabad, the company's extensive network and customer base may require occasional travel to other cities or regions within Pakistan.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Jazz careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager and/or other team members to discuss the role, responsibilities, and qualifications.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Marketing and digital marketing skills and experience.
• Understanding of the telecommunications industry and relevant markets.
• Communication and presentation skills.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience, as well as any experience working in the telecommunications industry or a related field.
• Demonstrate your understanding of the company and the role by researching Jazz's products, services, and market position.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.

ATS Keywords: Brand Strategy, Performance Marketing, Market Research, Competitive Analysis, Content Creation, Digital Marketing, Interpersonal Skills, Communication Skills, Project Management, Conflict Management, Stakeholder Management, Digital Tools, Innovation, Consumer Insights, Customer Insights, Competition Analysis

ASSUMPTION: Jazz's recruitment process may vary depending on the specific role and the candidate's qualifications and experience.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's qualifications and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Jazz encourages creativity and continuous learning to drive digital transformation.
• Customer-centricity: The company prioritizes understanding and meeting the needs of its customers.
• Collaboration: Jazz fosters a collaborative work environment to leverage the strengths of its diverse team.

Work Style:

• Dynamic and fast-paced: The telecommunications industry is constantly evolving, requiring employees to adapt quickly to new trends and technologies.
• Data-driven: Jazz uses data and analytics to inform decision-making and measure the success of its marketing campaigns.
• Cross-functional: The role may require working with various teams, including sales, product, and technology, to develop and execute marketing strategies.

Self-Assessment Questions:

• Do you have a strong understanding of the telecommunications industry and relevant markets?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you have strong communication and presentation skills, with the ability to manage multiple stakeholders?

ASSUMPTION: Jazz's company culture is collaborative, innovative, and customer-centric, with a strong focus on digital transformation and continuous learning.

⚠️ Potential Challenges

• The telecommunications industry is highly competitive, with constant changes in technology and market trends.
• The role may require managing multiple projects and priorities simultaneously, with occasional overtime or weekend work to meet deadlines.
• The company's extensive customer base and network may require occasional travel to other cities or regions within Pakistan.
• The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills.

ASSUMPTION: The Brand Specialist role may present unique challenges related to the telecommunications industry, Jazz's extensive customer base, and the dynamic work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Brand Specialist role focuses specifically on the growth portfolios of Gaming, Insurance, and Healthcare, requiring a deep understanding of these industries and their respective markets.
• The role may involve working with both B2C and B2B customers, requiring a broad range of marketing skills and experience.
• Career progression in this role may lead to opportunities in brand management, marketing strategy, or other related fields within the telecommunications industry.

ASSUMPTION: The Brand Specialist role is unique to Jazz and may differ from other marketing roles in the telecommunications industry or related fields.

📝 Sample Projects

• Developing and executing a brand strategy for Jazz's gaming portfolio, including market research, competitive analysis, and content creation.
• Managing a performance marketing campaign for Jazz's insurance portfolio, including targeting, messaging, and channel selection.
• Conducting a customer segmentation analysis for Jazz's healthcare portfolio, including identifying key customer personas and developing targeted marketing strategies.

ASSUMPTION: The specific projects assigned to the Brand Specialist may vary depending on the company's priorities, market conditions, and the candidate's qualifications and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Jazz support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Jazz measure the success of its marketing campaigns, and how will my performance be evaluated?
• What are the biggest challenges facing the telecommunications industry, and how does Jazz plan to address them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Jazz careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience, as well as any experience working in the telecommunications industry or a related field.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research Jazz's products, services, and market position to demonstrate your understanding of the company and the role.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.