📌 Core Information
🔹 Job Title: Brand Specialist - Graduate (UK, FRA, ITA, DEU, ESP)
🔹 Company: Amazon
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail, Brand Management
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business performance and operational excellence for Amazon Retail Vendors
- Managing promotional activities and product launches to increase sales and traffic
- Improving customer journey and discoverability through enhanced content and walkthrough sessions
- Collaborating with cross-functional teams to identify new business opportunities and drive long-term benefits
- Utilizing data analytics to provide recommendations and improve overall business performance
ASSUMPTION: This role is ideal for recent graduates with a passion for e-commerce and brand management, seeking to kickstart their career in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Utilize deep data analytics to identify EU industry opportunities and provide recommendations to improve overall business performance through Amazon programs
✅ Drive EU supply-chain operational excellence initiatives by reducing costs, defects, lead times, and managing stock in Amazon's fulfillment centers
✅ Plan, implement, and manage promotional activities for Amazon events such as Prime Day, and drive brand weeks with vendors to generate sales and increase traffic
✅ Help grow selection by managing the launch of new products, improving discoverability, and creating enhanced content on detail pages
✅ Perform walkthrough sessions, competitor benchmarking, and customer journey mapping to improve the customer experience
ASSUMPTION: Successful candidates will have strong analytical skills, be comfortable managing promotional activities, and possess a keen eye for detail to improve the customer journey.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 0-2 years of relevant experience
Required Skills:
- Data analysis and interpretation
- Marketing and promotional activities
- Product management and launch
- Customer journey mapping and improvement
- Strong communication and collaboration skills
Preferred Skills:
- Fluency in multiple European languages
- Experience with Amazon's internal tools and platforms
- Knowledge of Amazon's retail operations and supply chain
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and data analysis tools such as Excel or Google Sheets is expected. Additionally, experience with project management tools and CRM systems would be beneficial.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per annum (based on industry standards for entry-level brand management roles in London)
Benefits:
- Exclusive Amazon.co.uk discount
- Gym membership discount
- Beta testing on new Amazon products
- Free mental health, legal, and financial support for you and your family
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level brand management roles in London. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the competitive e-commerce and retail industry, with a focus on continuous innovation and customer experience
Company Size: Amazon is a large, multinational corporation with over 10,000 employees in the UK alone, offering ample opportunities for growth and development
Founded: Amazon was founded in 1995 by Jeff Bezos, initially as an online bookstore, and has since grown into a global technology and e-commerce leader
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company, with a focus on delighting customers through innovation and continuous improvement
Company Specialties:
- E-commerce and retail operations
- Technology development and innovation
- Logistics and supply chain management
- Customer experience and service
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse operations offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates seeking to establish a career in brand management or a related field
Reporting Structure: Brand Specialists report directly to the Brand Manager and work closely with cross-functional teams, including marketing, advertising, and operations
Work Arrangement: This role is on-site, with the opportunity for occasional remote work or hybrid arrangements, depending on business needs and team preferences
Growth Opportunities:
- Progression to senior brand management roles within Amazon's retail organization
- Transition to other areas of the business, such as marketing, advertising, or operations
- International assignments and relocation opportunities within Amazon's global network
ASSUMPTION: Successful candidates in this role may have the opportunity to rotate through different product categories or teams, gaining diverse experience and exposure to various aspects of Amazon's business.
🌍 Location & Work Environment
Office Type: Amazon's London office is a modern, collaborative workspace with open-plan areas, meeting rooms, and breakout spaces
Office Location(s): Principal Place, 70 W Cosham St, London EC2A 1NJ, United Kingdom
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse communities, and numerous employment opportunities
- The city offers excellent transportation links, with easy access to major airports and international connections
- London's time zone is Greenwich Mean Time (GMT), which may require occasional adjustments for international communication and collaboration
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: While the role is primarily on-site, Amazon's flexible work arrangements may allow for occasional remote work or hybrid arrangements, depending on business needs and team preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening to assess cultural fit and basic qualifications
- On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and fit
- Final round interview with senior leadership to assess long-term potential and fit within the organization
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing and promotional activities planning and execution
- Customer journey mapping and improvement
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for e-commerce and brand management, and explain how this role aligns with your career goals
- Prepare examples of your data analysis skills, marketing campaigns, or customer experience improvement projects
ATS Keywords: Brand management, data analysis, promotional activities, product launch, customer journey, Amazon, retail, e-commerce
ASSUMPTION: Amazon's application process may vary depending on the role and location, and the company uses an Applicant Tracking System (ATS) to manage and review applications.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (Excel, Google Sheets, SQL, Python)
- Project management tools (Asana, Trello, JIRA)
- CRM systems (Salesforce, HubSpot)
- Amazon's internal tools and platforms (Amazon Retail Analytics, Amazon Advertising Platform, Amazon Seller Central)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and data analysis tools is expected. Additionally, experience with project management tools and CRM systems would be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and adaptable
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you embody Amazon's customer obsession value in your daily work?
- Describe a time when you used data analysis to drive a marketing or promotional activity, and what was the outcome?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Amazon places a strong emphasis on cultural fit and values-driven behavior, with a focus on customer obsession, innovation, and operational excellence.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in business priorities and market conditions
- Working with vendors and external partners to drive business performance
- Balancing data-driven decision-making with creative problem-solving and innovation
ASSUMPTION: Successful candidates will possess strong project management skills, be comfortable working in a fast-paced environment, and have the ability to adapt and pivot as needed.
📈 Similar Roles Comparison
- Brand Specialist vs. Brand Manager: Brand Specialists focus on day-to-day execution and project management, while Brand Managers oversee the overall brand strategy and team
- Amazon vs. Competitors: Amazon's scale, resources, and focus on innovation set it apart from competitors in the e-commerce and retail space
- Brand Management vs. Marketing: Brand Management focuses on the overall brand strategy and customer experience, while Marketing encompasses a broader range of activities, including advertising and promotions
ASSUMPTION: While the Brand Specialist role is an entry-level position, it offers ample opportunities for growth and development within Amazon's retail organization and beyond.
📝 Sample Projects
- Conducting a comprehensive customer journey mapping exercise for a key product category and implementing improvements to increase sales and customer satisfaction
- Analyzing market trends and competitor activity to identify new business opportunities and drive long-term growth for Amazon's retail business
- Managing the launch of a new product line, from initial onboarding with vendors to ramp-up and optimization of the customer experience
ASSUMPTION: Successful candidates will have experience or exposure to brand management, data analysis, and customer experience improvement projects, with a focus on driving business performance and growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand management strategy for Amazon's retail business?
- What are the key priorities for the team in the first 30, 60, and 90 days in this role?
- How does Amazon support the professional development and growth of its Brand Specialists?
- What are the key challenges facing the team or brand category, and how can this role contribute to addressing them?
- How does Amazon's work environment and culture support collaboration and innovation?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and organization, and provides an opportunity to assess the fit between your career goals and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your data analysis skills, marketing campaigns, or customer experience improvement projects
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
