📌 Core Information
🔹 Job Title: Brand Specialist - São Paulo/SP
🔹 Company: JTI (Japan Tobacco International)
🔹 Location: São Paulo, SP, Brazil
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies for two Global Flagship Brands in Brazil's premium segment
- Collaborating with cross-functional teams to drive brand growth and sales
- Conducting market analysis and consumer research
- Managing marketing activities and budgets
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Develop and execute long-term brand strategies, ensuring appropriate brand positioning and reinforcing propositions
✅ Coordinate the development and execution of all marketing mix, including new product launches, packaging, brand communication, consumer activations, and trade programs
✅ Track brand launches and support building relevant, cost-effective initiatives to help build disruption and sustainable equity
✅ Conduct market analysis using internal data, Nielsen, Ibope, Social Listening, and Euromonitor to assess market KPIs and JTI vs. main competitors
✅ Coordinate marketing agencies for brand activities development, focusing on innovative ways of communicating brand attributes
✅ Enhance and develop new activities to support brand growth, considering the ROI of each initiative
✅ Control marketing budget, ensure investment compliance, and support the professional development of the Marketing Analyst
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under deadlines.
🎯 Required Qualifications
Education: High standard university degree (required)
Experience: Experience in FMCG in brand marketing, advertising agencies, and trade marketing
Required Skills:
- Fluent in Portuguese & English
- Advanced knowledge of Windows, Word, Excel, Power Point
- Brand & portfolio management
- Pricing scenarios and analysis, trade terms, margin analysis
- Trade/consumer/distribution/channel strategy
- Investment resource allocation & brand contribution management
- Brand positioning
- Brand communication (BTL)
- New product launches
- Product & packaging development
- Agencies management
- Consumer/trade trends monitoring
- Competitive intelligence/assessment
- Trade Marketing
- Category management
Preferred Skills:
- Experience in the tobacco industry
- Knowledge of Nielsen and Ibope tools
ASSUMPTION: Candidates with experience in the tobacco industry or relevant market research tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Brazil, the estimated salary range is R$ 8,000 - R$ 12,000 per month. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Family Leave (up to 140 days)
- Nursery Aid
- Flexible Hours and Remote Work
- Annual Bonus
- PPR
- Flexible Benefits Program – Beneflex
- Food Voucher and/or Meal Voucher
- Health Plan
- Dental Plan
- Pharmacy Card/Medication Subsidy
- Life Insurance
- Gympass
- Company Time Award
- Private Pension
- Amparo Program - Legal, Financial, and Psychological Support
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Tobacco Manufacturing. JTI is a global tobacco company with a presence in over 130 countries.
Company Size: 10,001+ employees. As a large company, JTI offers numerous opportunities for career growth and development.
Founded: JTI was founded in 1907 and has since grown to become one of the world's largest tobacco companies.
Company Description:
- JTI is committed to creating fulfilling moments for consumers and creating a better future for society
- The company believes in freedom and offers a wide range of products for consumers to choose from
- JTI has been recognized as a Global Top Employer for 10 consecutive years
Company Specialties:
- Supply Chain
- Marketing
- Corporate Affairs
- Regulatory Affairs
- Agricultural Operations
- Research & Development
- Consumer Electronics
- Human Resources
- Careers
- International Mobility
- Training
- Finance
- Graduates and Interns
Company Website: jti.com
ASSUMPTION: JTI's large size and global presence offer candidates the opportunity to work on international projects and gain diverse experience.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: The Brand Specialist will report directly to the Sr. Marketing Manager and collaborate with cross-functional teams, including Trade Marketing, Sales, and Regional & Global HQ teams.
Work Arrangement: Hybrid work arrangement with flexible hours and remote work options
Growth Opportunities:
- Potential to work on international projects and gain global experience
- Opportunities to collaborate with cross-functional teams and develop skills in various areas
- Possibility to advance to senior marketing roles within the company
ASSUMPTION: This role offers numerous opportunities for career growth and development within the company and the broader tobacco industry.
🌍 Location & Work Environment
Office Type: JTI's office in São Paulo is a modern, collaborative workspace with state-of-the-art facilities
Office Location(s): São Paulo, SP, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
- The city is a major economic hub and offers numerous opportunities for career growth and development
- São Paulo is known for its vibrant culture, diverse food scene, and numerous entertainment options
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: São Paulo's large size and economic significance make it an ideal location for a marketing role with numerous opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Competency-Based Interview (Talent Advisor)
- Technical Interview (Hiring Manager & P&C)
- Business Case Presentation
Key Assessment Areas:
- Brand management skills
- Market analysis and research skills
- Communication and presentation skills
- Problem-solving and strategic thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving and strategic thinking skills
- Research JTI's company culture and values to demonstrate your fit for the role
ATS Keywords: Brand Management, Marketing Strategy, Consumer Research, Market Analysis, Brand Communication, New Product Launch, Product Development, Agencies Management, Competitive Intelligence, Trade Marketing, Category Management
ASSUMPTION: JTI's recruitment process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, Power Point)
- Nielsen and Ibope market research tools
- Social Listening and Euromonitor tools
ASSUMPTION: Familiarity with Microsoft Office Suite and relevant market research tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Freedom
- Choice
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback and continuous learning
Self-Assessment Questions:
- Do you align with JTI's values of freedom, choice, and responsibility?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a results-driven mindset and a strong focus on delivering high-quality work?
ASSUMPTION: JTI values candidates who align with their company values and demonstrate a strong work ethic and commitment to continuous learning.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Navigating a large, global organization with numerous stakeholders
- Adapting to changes in the market and consumer behavior
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively under pressure.
📈 Similar Roles Comparison
- This role is similar to other Brand Specialist or Marketing Specialist roles in the FMCG industry, with a focus on brand management and consumer research
- However, this role is unique in its focus on the tobacco industry and JTI's global presence
- Career paths for this role may include advancement to senior marketing roles within JTI or transition to other marketing roles within the FMCG industry
ASSUMPTION: This role offers numerous opportunities for career growth and development within JTI and the broader FMCG industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch in the Brazilian market
- Conducting market research and analysis to assess consumer trends and preferences in the premium segment
- Collaborating with cross-functional teams to develop and execute trade programs and consumer activations
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for JTI's Global Flagship Brands?
- What opportunities are there for growth and development within this role and the company?
- How does JTI support work-life balance for its employees?
- What is the company culture like, and how does it support employee success?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and help you assess the fit between your career goals and the opportunities available.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving and strategic thinking skills
- Research JTI's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
