Brand Strategist

📌 Core Information

🔹 Job Title: Brand Strategist

🔹 Company: NoGood

🔹 Location: New York, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (East Coast preferred)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global brand strategies for clients
• Collaborating cross-functionally to generate culturally relevant ideas
• Conducting research and analyzing findings to drive growth strategies
• Managing client relationships and reporting strategy results
• Working with brands in tech, translating complex information into compelling marketing messages

ASSUMPTION: This role requires a strong understanding of brand strategy, digital marketing, and the tech industry. Candidates should be comfortable working with clients and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Develop and implement global brand strategies for clients across multiple digital channels

✅ Collaborate with growth leads, creatives, data scientists, and engineers to generate culturally relevant ideas

✅ Conduct quantitative and qualitative research and analyze findings to craft growth strategies

✅ Author brand materials, create messaging frameworks, and facilitate the creative process

✅ Foster client relationships by actively reporting strategy, results, and findings

ASSUMPTION: This role requires strong communication, research, and analytical skills. Candidates should be comfortable working with complex information and presenting it in a digestible format.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Media Relations, or a closely related discipline

Experience: 24 months of content creation and creative experience across multiple digital channels in an ad agency or tech startup environment

Required Skills:

• Strong written and oral communication skills
• Ability to translate complex technical information into compelling marketing messages
• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, Premiere)
• Experience with brands in tech and patents

Preferred Skills:

• Experience with global marketing programs
• Fluency in additional languages

ASSUMPTION: Candidates with experience in brand strategy, digital marketing, and the tech industry will be well-suited for this role. Proficiency in design tools and strong communication skills are essential.

💰 Compensation & Benefits

Salary Range: $100,000 - $110,000 USD per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for brand strategists with 2-5 years of experience in New York. Benefits may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees

Founded: 2016

Company Description:

• NoGood is a team of resourceful growth experts unlocking rapid growth for some of the world’s most iconic brands and fast-growing VC-backed startups
• Recognized by TechCrunch as a verified expert growth marketing agency
• Headquartered in New York City with remote teams across the globe

Company Specialties:

• Growth hacking
• Digital marketing
• Growth marketing
• SaaS
• eCommerce
• SEO
• Performance PR
• Content Marketing
• PPC
• Video Advertising
• Social Media
• Google Adwords
• Podcast Advertising
• Marketing Automation
• Conversion Rate Optimization
• Graphic Design
• Branding
• Performance Marketing
• Content
• and Data Science

Company Website: nogood.io

ASSUMPTION: NoGood is a well-established growth marketing agency with a strong focus on delivering results for its clients. They value collaboration and expertise across various marketing disciplines.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Growth Lead

Work Arrangement: Remote OK (East Coast preferred) with flexible work arrangements

Growth Opportunities:

• Potential to work with high-profile clients and brands
• Opportunities to collaborate with cross-functional teams and learn from experts
• Possibility to grow within the company as it continues to expand

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Hybrid (New York office with remote work options)

Office Location(s): 524 Broadway, New York, New York 10013, US

Geographic Context:

• New York City is a major hub for advertising, marketing, and tech industries
• NoGood's office is located in the SoHo neighborhood, offering easy access to public transportation and various amenities
• The East Coast time zone may be required for collaboration with the team and clients

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a focus on delivering results for clients.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the People Operations team
• Portfolio review and case study presentation with the Growth Lead
• Final interview with the CEO and/or other team members

Key Assessment Areas:

• Brand strategy and creative thinking
• Communication and presentation skills
• Understanding of the tech industry and patents
• Cultural fit and collaboration skills

Application Tips:

• Tailor your resume and portfolio to highlight relevant experience and skills
• Prepare a case study showcasing your brand strategy process and results
• Be ready to discuss your understanding of the tech industry and how you've translated complex information into marketing messages
• Follow up with the People Operations team after your application to express your interest in the role

ATS Keywords: Brand Strategy, Content Creation, Digital Marketing, Copywriting, Data Analysis, Creative Process, Client Relationship Management, Research, Collaboration, Figma, Adobe Creative Suite, Email Marketing, Social Media Marketing, Cultural Trends, Messaging Frameworks, Growth Strategies

ASSUMPTION: The application process may take several weeks, and candidates should be prepared to provide examples of their work and discuss their thought processes.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite (Photoshop, Illustrator, Premiere)
• Microsoft Office Suite
• Google Workspace
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in design tools and project management software is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Exceeding expectations
• Setting the new standard in growth and performance marketing
• Collaboration and expertise across various marketing disciplines

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Focused on delivering results for clients

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with complex information and translating it into compelling marketing messages?
• Do you have a strong understanding of brand strategy and digital marketing?

ASSUMPTION: Candidates who are comfortable working in a dynamic, collaborative environment and have a strong understanding of brand strategy and digital marketing will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with complex technical information and translating it into digestible marketing messages
• Collaborating with cross-functional teams and managing client relationships
• Keeping up with industry trends and best practices in brand strategy and digital marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager position, but with a stronger focus on digital marketing and growth strategies
• Unlike other brand strategy roles, this position requires experience with brands in tech and patents
• Career progression may include roles such as Senior Brand Strategist, Growth Marketing Director, or similar leadership positions

ASSUMPTION: This role offers a unique opportunity to work with brands in tech and develop growth strategies for global clients.

📝 Sample Projects

• Developing a global brand strategy for a tech startup launching a new product
• Creating a messaging framework for a Fortune 500 company entering a new market
• Managing a cross-functional team to create a marketing campaign for a major brand event

ASSUMPTION: These projects demonstrate the range of responsibilities and the collaborative nature of the role.

❓ Key Questions to Ask During Interview

• How does NoGood approach brand strategy for tech clients with patents?
• Can you describe a recent project that required collaboration with multiple teams and how you managed the process?
• How does NoGood support the professional development of its employees?
• What are the biggest challenges facing the brand strategy team currently, and how are they being addressed?
• How does NoGood measure the success of its brand strategy campaigns?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's approach to brand strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant experience and skills
• Prepare a case study showcasing your brand strategy process and results
• Follow up with the People Operations team after your application to express your interest in the role
• Check the status of your application regularly and be prepared to interview within 2-3 weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.