📌 Core Information
🔹 Job Title: Brand Strategist
🔹 Company: Manyone
🔹 Location: Cologne, Frankfurt, or Munich
🔹 Job Type: Full-time
🔹 Category: Design Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing strategic branding solutions that align with clients' goals and vision
- Collaborating with design teams to create meaningful brand experiences
- Leading projects from inception to completion, ensuring client satisfaction
- Building brand platforms, narratives, and personalities that resonate emotionally
- Operating in the intersection of business and design to deliver industry-shaping solutions
ASSUMPTION: This role requires a strong analytical and creative focus, with the ability to deliver strategic and business-relevant branding solutions while working closely with design teams.
📋 Key Responsibilities
✅ Develop brand platforms, narratives, and personalities that align with clients' goals, vision, and values
✅ Shape the core elements of a brand's essence and position it effectively in the market
✅ Collaborate with strategists and designers in different phases of projects to deliver cohesive brand experiences
✅ Lead medium to large projects, including client communication and workshop facilitation
✅ Mentor team members and guide clients using strategic experience
✅ Contribute to a positive and collaborative work environment
ASSUMPTION: This role involves a mix of strategic thinking, creative problem-solving, and client-facing responsibilities. Strong communication skills and the ability to work well in a team are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Design, or a related field (or equivalent experience)
Experience: At least 5 years of experience in positioning brands and building brand foundations
Required Skills:
- Proven experience in brand strategy and positioning
- Ability to combine creative and analytical mindsets with a solid understanding of business and design
- Excellent communication skills in German and English (both verbal and written)
- Proven ability to lead projects and manage client relationships
- Curiosity and a problem-solving attitude
Preferred Skills:
- Experience working in a creative agency or design consultancy
- Fluency in additional languages
- Knowledge of emerging technologies and their impact on branding
ASSUMPTION: Candidates with a strong portfolio demonstrating their brand strategy and creative problem-solving skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a Brand Strategist role in Germany)
Benefits:
- Trust-based work arrangement with flexible office hours
- Brand new office spaces with state-of-the-art equipment
- Learning and development opportunities with a dedicated annual development budget
- Paid time off
- Additional benefits to be discussed in person
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Strategist role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manyone is a strategic design consultancy focused on transforming and reimagining businesses by seamlessly blending strategy, creativity, and technology.
Company Size: 201-500 employees (as of 2025)
Founded: 2019
Company Description:
- Manyone helps global brands transform by reimagining their businesses and designing revolutionary experiences, products, and services
- The company operates from 14 locations in 10 countries, with a team of over 300 strategists, designers, and technologists
- Manyone provides a clear vision, creative problem-solving, and concrete results to help businesses grow
Company Specialties:
- Design
- Strategy
- Design thinking
- Business transformation
- Innovation
- Digital design
- Digital transformation
- Creative technology
- Service design
- Brand design
- Business design
- Customer experience
- User experience
Company Website: manyone.com
ASSUMPTION: Manyone's global presence and diverse team enable it to deliver industry-shaping design and strategy solutions to businesses worldwide.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: This role reports directly to the Head of Brand Strategy or a similar leadership position
Work Arrangement: Hybrid (2 days/week in the office, with flexible hours)
Growth Opportunities:
- Progression to a senior or leadership role within the Brand Strategy team
- Expanding expertise in related areas, such as digital transformation or customer experience
- Opportunities to work on global projects and collaborate with diverse teams
ASSUMPTION: Manyone's flat organizational structure and emphasis on collaboration create ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art equipment
Office Location(s): Cologne, Frankfurt, or Munich
Geographic Context:
- Cologne: A vibrant city in western Germany, known for its rich history, cultural attractions, and bustling nightlife
- Frankfurt: A major financial hub and transportation center, offering a mix of skyscrapers and historic architecture
- Munich: A bustling city in southern Germany, famous for its annual Oktoberfest celebration and rich cultural heritage
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in the office)
ASSUMPTION: Manyone's office locations offer a high quality of life, with easy access to cultural attractions, dining, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Case study or portfolio presentation (if applicable)
- Final interview with senior leadership
Key Assessment Areas:
- Brand strategy and positioning skills
- Communication and presentation abilities
- Problem-solving and analytical thinking
- Cultural fit and alignment with Manyone's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy experience and relevant skills
- Prepare a portfolio or case studies demonstrating your brand strategy work and the impact you've made on previous projects
- Research Manyone's company culture and values to ensure a strong fit
- Practice presenting your ideas and thoughts clearly and concisely
ATS Keywords: Brand strategy, brand positioning, brand narrative, brand personality, client communication, workshop facilitation, project leadership, mentoring, business understanding, design integration, curiosity, holistic perspective
ASSUMPTION: Manyone's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to deliver strategic and business-relevant branding solutions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Brand strategy and management software (e.g., Brandfolder, Frontify, Brand24)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard brand management and project management tools is expected, but specific software proficiency can be learned on the job.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Manyone values true collaboration and shared learning
- Curiosity: Manyone encourages curiosity and a problem-solving attitude
- Impact: Manyone strives to make a positive impact on its clients and the world
Work Style:
- Manyone offers a trust-based work arrangement, with flexible office hours
- The company values a positive and collaborative work environment
- Manyone encourages learning and development opportunities
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you curious and eager to learn and grow professionally?
- Do you enjoy working with diverse teams and contributing to a positive work culture?
ASSUMPTION: Manyone's company culture emphasizes collaboration, curiosity, and impact, with a focus on creating a positive and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously
- Balancing strategic thinking with creative problem-solving and execution
- Adapting to a fast-paced and ever-changing work environment
- Working with diverse teams and stakeholders, each with their own priorities and expectations
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to a Brand Manager role, this position focuses more on strategic brand development and less on day-to-day brand management and marketing execution
- Unlike a Brand Consultant role, this position is part of an in-house team and focuses on delivering strategic branding solutions to clients, rather than providing external consulting services
- Compared to a Creative Director role, this position focuses more on brand strategy and less on creative direction and design
ASSUMPTION: This role offers a unique blend of strategic thinking, creative problem-solving, and client-facing responsibilities, making it distinct from other brand-related positions.
📝 Sample Projects
- Developing a comprehensive brand strategy for a global technology company, including brand positioning, narrative, and visual identity
- Conducting market research and competitive analysis to inform brand strategy for a consumer goods client
- Facilitating brand workshops with cross-functional teams to align on brand vision, values, and messaging
ASSUMPTION: These sample projects demonstrate the range of responsibilities and deliverables for a Brand Strategist role at Manyone.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Manyone support the professional growth and development of its employees?
- What are the most challenging aspects of working at Manyone, and how do you overcome them?
- How does Manyone approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These interview questions are designed to assess the company culture, team dynamics, and expectations for the role, ensuring a strong fit for both the candidate and Manyone.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand strategy experience and relevant skills
- Prepare a portfolio or case studies demonstrating your brand strategy work and the impact you've made on previous projects
- Practice presenting your ideas and thoughts clearly and concisely
- Follow up with the Manyone HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
