📌 Core Information
🔹 Job Title: Brand Strategist
🔹 Company: Mpire
🔹 Location: Syrian Arab Republic (Remote)
🔹 Job Type: Full-Time
🔹 Category: Branding & Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-Senior level (3-5+ years)
🔹 Remote Status: Remote (Telecommuting)
🚀 Job Overview
Key aspects of this role include:
- Developing and guiding brand strategies for a wide range of clients
- Conducting market, audience, and competitor research
- Collaborating with creative teams to ensure strategy is effectively translated into visual and verbal identity
- Facilitating client workshops, interviews, and presentations
- Monitoring brand performance and providing recommendations for ongoing brand evolution
- Working in both Arabic and English for brand strategies and research
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will be comfortable working independently and collaboratively in a fast-paced, creative environment.
📋 Key Responsibilities
✅ Lead and develop comprehensive brand strategies for clients across diverse industries
✅ Conduct market, audience, and competitor research to uncover key insights
✅ Create brand positioning statements, tone of voice guidelines, and strategic frameworks
✅ Collaborate closely with creative, design, and account teams to ensure strategy is effectively translated into visual and verbal identity
✅ Facilitate client workshops, interviews, and presentations to gather insights and present strategic recommendations
✅ Define and articulate brand architecture and naming systems when needed
✅ Monitor brand performance and provide recommendations for ongoing brand evolution
✅ Develop brand strategies and research in both Arabic and English
ASSUMPTION: This role requires a strong understanding of branding best practices, consumer trends, and design thinking. The Brand Strategist should be able to translate complex information into clear strategic insights.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Branding, Communications, Business, or related field (preferred)
Experience: 3-5+ years of experience in brand strategy, marketing, or communications, preferably in an agency setting
Required Skills:
- Strong analytical skills and the ability to synthesize complex information
- Excellent communication and presentation skills
- Proficient in tools such as Keynote, PowerPoint, Miro, or similar project management tools
- Ability to work independently and collaboratively in a fast-paced, creative environment
- Familiarity with consumer trends, branding best practices, and design thinking
- Bilingual: Arabic and English
Preferred Skills:
- Experience with naming, tone of voice, and brand messaging frameworks
- Passion for storytelling, branding, and cultural trends
ASSUMPTION: Candidates with a strong portfolio showcasing their brand strategy work and relevant industry experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on experience and qualifications, the salary range for this role is estimated to be between $50,000 - $80,000 USD per year. This estimate is based on industry standards for brand strategists with 3-5+ years of experience working remotely in the Middle East.
Benefits:
- Flexible working hours and hybrid work options based on your location (remote/in-office)
- Annual performance bonuses
- Creative and collaborative work environment with top-tier clients
- Opportunity to work on high-impact branding projects across diverse industries
- Clear growth path within the strategy and leadership teams
Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work remotely or in-office
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Mpire is a branding and marketing agency based in Sweden with international ambitions. They focus on digital marketing and believe in the power of a mix of tools tailored to each case.
Company Size: Mpire is a small agency with 11-50 employees, providing a close-knit and collaborative work environment.
Founded: Mpire was founded in 2017 and has since grown to work with top-tier clients on high-impact branding projects.
Company Description:
- Mpire is a branding and marketing agency with a strong focus on digital marketing
- The company believes in the power of a mix of tools tailored to each case
- Mpire works with top-tier clients on high-impact branding projects across diverse industries
Company Specialties:
- Branding
- Marketing
- Advertising
- Web design
- Web development
- Marketing solutions
- Digital marketing
- Graphic design
Company Website: http://mpire.agency
ASSUMPTION: Working at Mpire offers applicants the opportunity to gain international experience and collaborate with top-tier clients in a creative and collaborative work environment.
📊 Role Analysis
Career Level: Mid-Senior level (3-5+ years of experience)
Reporting Structure: The Brand Strategist will report directly to the Creative Director and work closely with the creative, design, and account teams.
Work Arrangement: This role is remote (telecommuting) and offers flexible working hours with the option to work in-office based on the applicant's location.
Growth Opportunities:
- Clear growth path within the strategy and leadership teams
- Opportunity to work on high-impact branding projects across diverse industries
- Potential to gain international experience and collaborate with top-tier clients
ASSUMPTION: This role offers strong growth opportunities for candidates looking to advance their careers in brand strategy and leadership.
🌍 Location & Work Environment
Office Type: Mpire has offices in Borås, Sweden, and Dubai, UAE. However, this role is remote (telecommuting) and can be performed from the Syrian Arab Republic.
Office Location(s): Borås, Sweden, and Dubai, UAE
Geographic Context:
- The Syrian Arab Republic has a growing market for branding and marketing services
- Working remotely from the Syrian Arab Republic offers applicants the opportunity to gain international experience while based in their home country
- The time zone difference between the Syrian Arab Republic and Sweden (CET) is +1 or +2 hours, depending on daylight saving time
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely or in-office
ASSUMPTION: Applicants should be comfortable working remotely and collaborating with international teams in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the Creative Director and/or other team members
- Case study or presentation task
- Final interview with the Founder or another senior team member
Key Assessment Areas:
- Brand strategy and research skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy experience and relevant skills
- Include a portfolio showcasing your brand strategy work and any relevant case studies
- Prepare for case study or presentation tasks by demonstrating your ability to develop and present brand strategies
- Research Mpire's clients and industry to show your understanding of the company's focus and market
ATS Keywords: Brand Strategy, Market Research, Audience Research, Competitor Research, Brand Positioning, Communication Skills, Analytical Skills, Collaboration, Brand Architecture, Naming Systems, Brand Performance Monitoring, Bilingual, Consumer Trends, Design Thinking, Storytelling
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase their chances of being shortlisted for an interview.
🛠️ Tools & Technologies
- Keynote or PowerPoint for presentations
- Miro or similar project management tools
- Microsoft Office or Google Workspace for document creation and collaboration
- Zoom or similar video conferencing tools for remote collaboration
ASSUMPTION: Applicants should be proficient in using the listed tools and technologies, as well as any other relevant software for brand strategy development and presentation.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- International mindset and cultural sensitivity
- Client focus and results-driven approach
Work Style:
- Fast-paced and dynamic work environment
- Flexible and adaptable to changing client needs
- Strong focus on digital marketing and branding
- Close collaboration with international teams
Self-Assessment Questions:
- How do you align with Mpire's company values, particularly their focus on creativity, collaboration, and international mindset?
- How comfortable are you working in a fast-paced, dynamic work environment and collaborating with international teams in different time zones?
- How do you approach problem-solving and analytical thinking in brand strategy development?
ASSUMPTION: Applicants should assess their fit with Mpire's company values and work style to ensure a successful and enjoyable working experience.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Collaborating with international teams may present communication and cultural challenges
- The fast-paced work environment may require applicants to be adaptable and able to handle multiple projects simultaneously
- Applicants may need to be comfortable working with top-tier clients and managing their expectations
ASSUMPTION: Applicants should be aware of these potential challenges and consider how their skills and experiences can help them overcome these obstacles.
📈 Similar Roles Comparison
- Compared to other brand strategy roles, this position offers the opportunity to work with top-tier clients and gain international experience
- Mpire's focus on digital marketing and branding sets this role apart from more traditional marketing or communications positions
- This role offers a clear growth path within the strategy and leadership teams, providing opportunities for career advancement
ASSUMPTION: Applicants should consider how this role compares to other brand strategy positions and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing a comprehensive brand strategy for a tech startup looking to expand into the Middle East market
- Conducting market research and competitor analysis for a retail brand looking to rebrand and reposition itself
- Creating brand positioning statements, tone of voice guidelines, and strategic frameworks for a non-profit organization
ASSUMPTION: Applicants should be prepared to discuss their experience with similar brand strategy projects and how they approached them.
❓ Key Questions to Ask During Interview
- Can you describe the typical brand strategy development process at Mpire and how this role fits into it?
- How does Mpire support the growth and development of its brand strategy team members?
- What are the most challenging aspects of working with top-tier clients, and how does Mpire address these challenges?
- How does Mpire ensure that its brand strategies are culturally sensitive and relevant to diverse markets?
- What is the expected timeline for this role, and how does it align with Mpire's growth plans?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's focus and market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand strategy experience and relevant skills
- Prepare a portfolio showcasing your brand strategy work and any relevant case studies
- Research Mpire's clients and industry to show your understanding of the company's focus and market
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
